Why Machine Learning is the Right Option for Data Analysis - Appventurez

Why Machine Learning is the Right Option for Data Analysis

Sitaram Sharma By Sitaram Sharma | June 8, 2020
machine learning for data analysis

Over the last two decades, the business world has changed rapidly, especially, with a plethora of opportunities and technologies available. The top technologies include Machine Learning, Data Analysis, Artificial Intelligence, and so on.

The companies are taking leverage of them to grow using the raw data gathered from the users. In addition to this, companies use Machine Learning for data analysis to delve deeper into the data and understand the exact meaning behind it.

The motive is to increase efficiency, boost business, and have a competitive advantage in the market. Due to this, the companies are embracing Artificial Intelligence and Machine Learning for data analysis.

They use a comprehensive analytics strategy to dig deeper and ensure that they can meet their business goals. The first and foremost step is to learn how to use machine learning and incorporate it into the data infrastructure.

For instance, speech analytics software is used by call centers that use Artificial Intelligence and Machine Learning. This helps the employees to get a better understanding of the customers with the help of speech and engagement analytics platforms

Machine Learning for Data Analysis

Do you think it is easy to analyze the large data sets and complex data manually?

Image, thousands of users ordering and searching the products that are generating raw data. How are you going to go through it to come up with a conclusion with each and every dataset manually? It will take years to you and by then more data will be piled up.

To overcome this issue of data analysis, the incorporation of machine learning is necessary. Beginners guide to machine learning can help you to keep updated with the aspects of it that are used for the data analysis.

Machine learning development is now adopted to easily analyze the data that has altered the way customer-based companies used to work. The systems are developed in a way that can learn from the data itself. In addition to this, the pattern of customer working is analyzed and then decisions are made with little to no interference from the consumers. This has automated the working process of the Machine Learning techniques for data analysis.

Machine Learning for data analysis is a cost-effective way that can save a lot of time and can reduce the effort in analyzing plenty of data. Machines can easily analyze the data, process it, and perform regression testing to come up with accurate solutions.

In addition to this, the businesses can also work in real-time to build statistical models through which data analyses are performed. 

What are the Forms of Data Analysis?

In order to fulfill the business goals, companies work with plenty of data sets that waste approximately 13% of the staff time in just collecting the information. The staff spends approximately 5 hours in 40 hours just for the data collection.

This data is then used, analyzed, and implemented in different forms as per the business models. It is a way to scale the business process and work accordingly with the data.

The major three forms of data analysis are explained below as per their uses:

data analysis forms

#1 Glimpse into the past – Descriptive Analytics

The first and foremost form of Machine Learning for data analysis is the descriptive analytics that is the primary stage. The previous data is summarized in this form of analysis to extract the information that can be important. This gives an insight into the companies about the past, their actions, and their occurrences. Through this, companies can make better decisions and avoid taking the same route that didn’t sit well with the customers in the past. 

#2 Understand the future – Predictive Analytics

In order to drive higher ROI, generate more leads, scale up the business, increase user engagement, and speed up the sales, Predictive analytics is used. It is the form of Machine Learning for data analysis that uses the algorithms and statistical modeling to get a better understanding of the data. Not only this but through the data sets, companies can make future predictions on customer actions. 

#3 Solutions on outcomes – Prescriptive Analytics

In predictive analytics, the data uses the combination of three major techniques – computational modeling, machine learning, and business rules. The data is analyzed to find the relevant solutions and come up with precise actions for the outcomes. It depends upon the simulation and optimization to choose the safer and better path. The data analytics made sure to cover all the fundamentals of Machine Learning for predictive data analytics algorithms to implement the best technique for data analysis. 

Benefits of using Machine Learning for Data Analytics

With technology like machine learning and artificial intelligence solutions at the service, data analysis has altered the way companies work. It is rapidly becoming the major part especially with the involvement of Machine Learning for data analysis.

The motive is to offer the best and feasible solutions to the companies and come up with a plan that can help them in growing their business. The motive is to increase sales, reduce churn, and generate revenue.  But for this, it is best to be aware of data analysis, machine learning, and big data trends.

With this said, let us explain the major benefits of using Machine Learning for data analysis.

benefits of using machine learning for data analysis

#1 Detects Fraudulent Transactions

Machine learning is the major technology that is changing the world for years now with data analysis helping the companies to make the right decisions for their customers. The companies are now able to establish an algorithm with the help of machine learning that analyses the data sets.

This helps in finding the hidden correlations between fraudulent activities and behavioral patterns. The best thing about Machine Learning for data analysis is that they work automatically once the process starts. It can easily identify fake profiles by accessing personal information.

Another important aspect is the use of smart machine learning algorithms for data analytics that help in detecting the activities. This tracks the inconsistencies in the datasets to ensure that customers are safe and secure. This type of algorithm is widely used in the payment gateways to detect fraudulent activities. 

#2 Reducing Customer Churn

You launched a product, customers purchased it, and one day they lost interest in it. This is the most common issue faced by companies in the present time. As a result, the companies face a fall in the total revenue.

The fact is that many companies depend upon the consumer space while others on subscription policies are influenced due to the churning. The major fact about churning is that it will give companies an idea of whether the customers are happy with their product or not. Through this data, companies can easily find out the actual result and predict what their next steps must be.

The giants including Netflix, Google, and Amazon, use predictive analysis to increase the revenue and ensure to avoid the customer churning as much as possible. In addition to this, the information of the customers is tracked to maintain the satisfaction level and prevent churning. 

#3 Customer Experience

Machine Learning for data analysis, sometimes uses the big data solutions that help in generating leads and giving a kickstart to sales using the customer experience as a major aspect. The customer feedback and surveys are analyzed using the ML algorithms with the motive to increase the experience of users. Through this data, companies can know about the consumers that might have an issue in the future that help them to take preventive measures in the earlier stage. 

#4 Customer Acquisition

Companies can get better results by using the right machine learning algorithms for data analytics to acquire potential customers. The fact is that companies understand that the customers are becoming smarter and their requirements are also changing with time. This is making companies adopt the tactics using the data analysis mechanism to generate leads and convert them.

The data is used to analyze the personalization and use in a manner that can change the way companies think for customers. This quickens the whole process helps in onboarding the customers smoothly. The machine learning algorithms help in capturing the data using messaging and channels to ensure that the right product is launched in the market. With the right product comes the potential audience. 

How to use Machine Learning for Data Analysis?

Machine learning work on the step by step process to analyze the data precisely. However, the working depends upon two major factors that summarize data, visualize data, and data mining. These help in describing the data and create the graphic representation to understand it in a better way.

Summarize Data

The actual data structure is summarized using automated tools to distribute it as per the attributes. However, in order to perform data structure and data distribution, we need to have an understanding of them. 

#1 Data Structure

Machine Learning for data analysis, the data is summarized in the attributes of data types and numbers. The motive is to get the ideas highlighted making it easy to convert the data if necessary. It depends upon the data types that can be real, integer, ordinal, or nominal. In addition to this, the instances and attributes are other factors added to it.

#2 Data Attributes

The attributes are distributed and then summarized in a way that makes it easy to work on the Data Preparation. It depends upon the effects and needs of the standardization, normalization, and discretization. This means that it is essential to include the mean, mode, median, maximum, and minimum values as well along with standard deviation.

The major aspects that are covered in are that the real-value attributes are used to create a five-number summary. The predictive model is usually used to perform the summarization and define minimum accuracy. Then comes the non-parametric and parametric approach that is used to work on the correlation coefficient with the pairwise attribute correlations. 

Visualize Data

As the name suggests, visualizing is more of the visual representation of the data in the form that can be read and understood easily. The data is summarized in the form of a graph where it is captured and studied to form a structure. This works in different forms that include histograms and scatter plots.

let ‘s get a better understanding of both the terms.

#1 Attribute Histograms

attribute histogram

To perform the Machine Learning techniques for data analysis, it is essential to focus upon the mark class values and attributes. It is important to work on it to get a better and discrete distribution of the Exponential and Normal family. The graph showcases the class values and maps out the distribution that can be studied by scientists. This includes the distribution of families and structures in the attributes.

#2 Pairwise Scatter-Plots

pairwise scatter plots in machine learning

In this, the attributes points are plotted on the axis on the x and y side but a new color can be added for the third axis to plot the class values. The plotting is done as per the pairs to create the pairwise scatter plot. The graph presented below is two-dimensional attribution to the mapping of the class values.

Data Mining

In this, the data sets are used in a manner to discover a pattern using machine learning. The Machine Learning and data mining work hand in hand if placed properly with the help of database systems and statistics. In Data Mining, the whole process is followed that includes selection, pre-processing, transformation, mining, and then evaluation. 

Working on Machine Learning for Data Analysis

Now the concept of the working is a bit clear with the terms mentioned above, now let us understand it deeply. It includes the different factors that are shown below and will be explained in detail.

data analysis in the machine learning process

#1 Get Data

The model building or analysis starts with the data that is collected or is available in R. this uses the median house data as well that shows the variables and class sets of the data that is studied. The important data is extracted from the datasets that are explored using the queries in the database. 

#2 Data Exploration

Next step that is important in the Machine Learning for data analysis is a data exploration that is done in a single flow that includes:

  • Visualize data distribution
  • Identify the predictors
  • Identify outliers

These are the major parts that come up as the essential parts of the data analysis. The variables are used to work on the distributions on what the companies want to find out. This uses the histogram to understand that data as the core visualization techniques that can be done easily by the data scientists.

The experts can learn the data from the histogram using the plot points to get the statistical transformation. Once it is done the density plots and histograms are used to represent the data visualization for machine learning.

The major reason for using the histogram is that it is easy to read the data at the exact location instead of the scatter plots. It even showcases a sufficient number of bins that are represented in an unusual manner and peaks.

The density plots are a better option when it comes to visualizing the multiple variables at the same time. It includes the density plots in small multiple charts to easily work on the target variable. It is essential to keep a few points in mind such as:

  • Not Perfectly Normal – It is highly possible that the data is not perfect on the visualization aspects and requires distributed variables.
  • Minor Outliers – The data sets include the tail out in the distribution factor that can disturb the data sets.

The multiple datasets are checked on the small multiples graphs with the visualize different variables. It predicts the output to ensure that the right decision is made or needs reshaping the data in the charts. However, it also includes the approaches and algorithms that are used in the working process of machine learning for data analysis. 

Machine Learning For Data Analysis Approaches

Machine Learning is a major technology that is now used for data analysis. It works on the major four approaches. The motive is to enhance the business goals and take it to the next level with the right approach. Here are the major approaches and methodologies from Machine Learning in Data Analysis.

Supervised Learning

In this, the concept is mainly about the learning model that solves the complex algorithms using data mining techniques. It works on data models to avoid the challenges of the business world. In addition to this, the images can be used as the data sets for the domain definitive that is grouped together.

The images are used as the pixeled label that can be a location, vehicle, or person attaining the outcomes. Machine learning works on the algorithms that solve the problem by tracking the data and coming up with viable solutions. 

Unsupervised Learning

For the Machine Learning for Data Analysis with no labels, unsupervised learning is used to detect the input structure and use the hidden patterns to come up with the actual behavior. It is a way to track the pattern and come up with solutions that can be reliable. 

Deep Learning

It is a process in which the definitive algorithms use the neural network and general structure of the data. Deep learning is used in Machine Learning for Data Analysis that helps in speech recognition, perform image recognition, effective natural language, and insightful decision. Self-learning is a process that allows the analyzes on a deeper level to get accurate results as per the inputs. 

Reinforcement Learning

In this computer program, the Machine Learning for Data Analysis has the self-motivation pattern. It takes the feedback of customers to work automatically in the form of reprimands and rewards to come up with a solution for the challenging area. 

Machine Learning Algorithms for Data Analysis

With the basics out of the way, here are the major algorithms that are used by machine learning to analyze the data sets and achieve accurate results. 

#1 Principal Component Analysis (PCA)

principal component analysis in machine learning

This machine learning for data analysis algorithm works on the reduction of the data dimensions. In layman terms, it is just the removal of the information that is least important that offers the best idea about the company decisions. This algorithm is used in computer vision, object recognition, data compression, and so on.

The main reason to include the principal components is the reduction of eigenvalues and eigenvectors of the original data in the covariance matrix or even the data matrix to the singular decomposition. On top of that, several signs are merged together to work and speak to avoid or minimize any data loss. 

#2 K-Mean Clustering

k  mean clustring in machine learning

This is the machine learning algorithm that developers love the most as it groups similar datasets in the form of clusters. All the groups are divided into the form of similar features or objects that help in the classification and clustering. Clustering is the simplest way in the classical implementation but can be a bit inaccurate that creates vector space. At each cluster, the standard deviation is minimized using the algorithm to recalculate the cluster sets. 

#3 Feed-Forward Neural Network

This algorithm works on the multilevel logistic regression that forms the layers to scale up the non-linearities. The classifiers include tanh, sigmoid, new selu, and soften that are known as multilayer perceptrons. The autoencoders are used to extract or classy the training set to gain necessary information. 

feed forward neural network

#4 Recurrent Neural Networks (RNNs)

recurrent neural networks (RNNs)

This Machine Learning for Data Analysis work on applying the weights of the same set of the aggregator input at time t. The RNNs model sequences are used in the analogs format to get the up-to-date solution to the issue. The pure RNN works on the GRU and LSTM that are used for the simple dense layer. 

#5 Convolutional Neural Network

convolutional neural network

In the convolutional neural network, algorithm data are extracted in the form of the hierarchical objects to get precise results. The company uses these Machine Learning algorithms for Data Analysis for image segmentation, object detection, and image classification. The images and text are used to analyze them to achieve the output. 

#6 Decision Tree

decision tree

The predictive models are used including the data analysis and statistics that are represented in the form of branches. This structure helps in distributing the objective functions in the form of leaves and branches to make the right decision. The branches include the objective function whereas leaves contain the recorded value that is showcased in the leaves in the form of nodes. 

#7 Logistic Regression

In this type of Machine Learning algorithms for Data Analysis, the non-linearity is used to limit the linear regression including the tanh or sigmoid functions. The weight is used to apply the regression easily to get the output limit that can be equal to the 0 and 1 classes (+/-). If you are a beginner, then it is essential to know that logistic regression is not for the regression but for classification with the maximum entropy classification method

Giants Using Machine Learning for Data Analysis

The business models are now using machine learning that is smart enough to analyze the data by transforming marketing strategies. In addition to this, it uses the revenue models and sales plan to increase efficiency and boost sales. It helps in exploring the fragments and leverage from it to reach the level of success. 

giants changing the world With machine learning solutions

This is the major reason for businesses to depend on the Machine Learning for Data Analysis to achieve the goals with the comprehensive analysis. This is used by the giants as mentioned below:

Read More – Beginners Guide to Natural Language Processing

  • HubspotThey use the Kemvi DeepGraph content management system that uses the Natural processing technology and machine learning. That helps in pitch prospective, trigger events, and serve current customers. 
  • TwitterThe AI and Machine Learning technologies are used to keep track of tweets and their ranking in real-time.
  • PinterestKosei, the Pinterest acquired company, works on the commercial applications that use the technology for advertising monetization, content delivery spam moderation, and churn reduction. 
  • IBMThis uses the IBM Streams to uncover anomalies and reach better online behavior. 
  • DataTorrent – This uses the open-source projects for batch processing and distributed stream for the analysis of the data sets. 


Be it full-fledged companies or the small scale companies, they are slowly adopting Machine Learning for Data Analysis because it helps them to get better and accurate results. The best thing about such tools is that there is no need to start working on them from scratch since they are present in the market and are affordable.

It is a great way to optimize the data easily and come up with the slim down abundant analytics. In addition to this, the machine learning doors open up the changes in the business world that allow them to collect data and analyze them for the best output making insightful decisions.

Sitaram Sharma
Sitaram Sharma

Co-Founder and VP Mobile Architect of Appventurez. A software professional who is highly experienced in Android, Flutter, React Native. He is a passionate developer with excellent programming skill who believes in bridging the technology gap and making the life of a large number of people much easier through his wide knowledge and experience.

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