To be or not to be has become the permanent question now!
1- Does your team include the resources and expertise required to meet your goals, needs and target audience?
2- Do you have enough resources to run product support?
3- Do you need to broaden existing software to a new platform or language?
If you answer ‘No’ to two or more of these questions, your project is outsource-able.
We believe everyone would agree with the fact that the year 2020 was the catastrophic year of the century (well 2021 isn’t going to be any special). Instead, it became the year of digital transformation.
According to a worldwide survey, ‘85% of large companies agreed that it would be nice to have some sort of digital transformation in place in 2019.’ And it happened in 2020, of course. What was until now ‘nice to have’ or ‘have to’, became existential ‘must have’ within the dead of night.
Let’s explore some of the benefits of digital transformation for a business to convince you more. But first thing first!
What Is Digital Transformation?
We believe everyone would be aware of what digital transformation means! From virtual classrooms to online food delivery and weather forecasting to controlling home devices – We are already living in a digital world where everything is done seamlessly with the power of technology.
To put it simply, digital transformation is an umbrella term for n-number of online processes, interactions, technological evolutions that leverages the power of modern solutions to accelerate the way businesses/organizations communicate and interact with their users or customers.
Businesses, when combined with digital technologies, switch the way they operate, engage and most importantly, deliver.
What are the Benefits of Digital Transformation for a Business?
Easy remote access, automated process, lower cost, higher revenue – You can transform your business and services inside out via digital technology. Some of its benefits include:
1- Better Customer Experience
Customer satisfaction is the ultimate destination any organization aims for. The better the customer satisfaction levels; the faster the turnaround times and the faster the turnaround times; the higher the digital transformation success rate will be.
2- Higher Efficiency
Digitization eliminates time-consuming manual labour and ultimately, results in cost-saving through process automation that works as a stepping stone for the organization.
3- Improved Data Collection & Analysis
Another benefit includes the collection of online data. It becomes easier to collect mountains of data, analyze and monitor the customer data and further enhance business strategies.
4- Flexibility & Scalability
Modern software and processors help transfer the data to its desired place without human intervention. Digital transformation has enabled businesses to be more adaptive, flexible and move ahead with changing market trends.
All things considered, the coronavirus-induced pandemic catapulted the need to adopt digital solutions – bringing about a change in the way businesses operate. While the businesses who followed traditional approaches saw a serious hit, the businesses who had adapted digitization blossomed.
Businesses know that for continuous innovation, they need the right resources with the right technical expertise. However, getting skilled in-house expertise isn’t always easy and is highly expensive.
So outsourcing becomes the best option. It comes packed with numerous advantages for companies – scalability, faster times to market, flexibility, quality work and most importantly, value for money. We have discussed these factors in brief later in this blog. A transformational outsourcing strategy helps in sustainable improvement in business accomplishments.
Read | Sneak peek into the evolution of digital transformation technologies here
There are many benefits of outsourcing marketing services, but first, let’s understand what outsourcing really is. Rest we will also take you through the advantages and disadvantages of outsourcing versus in-house.
What Is Outsourcing?
Outsourcing is a type of agreement where a company hires a vendor (freelancers or a team) to complete a particular task or project. On the other hand, a vendor offers a company with all the requisite resources i.e. a skilled team, complete strategy and tech tools.
According to research by Accenture, ‘90% of companies take assistance from a third-party solution provider to help them with at least one element of business digitization.’
Before you decide upon whether it will be right for you to outsource your digital transformation project, get a clear understanding of both In-house vs Outsourcing comparisons by taking a look at their advantages and disadvantages.
Appventurez is a top-rated mobile app development company you can trust upon to outsource your next app development project.
Know how to outsource app development in 2021.
Insourcing vs. Outsourcing: What’s Best for Your Digital Marketing Project?
To insource or outsource is the common question for businesses seeking a digital marketing team. We pen down the benefits and downfalls.
Positives of Outsourcing Digital Marketing
Money talk is usually the elephant in the room. At first, it might appear that hiring a digital marketing freelancer is expensive but it can turn out to be a cost-effective option.
According to the Deloitte 2016 Global Outsourcing Survey, ‘59% of companies consider outsourcing as a cost-cutting tool.’
A skilled freelance digital marketing expert will make sure you get the most for every penny spent. If you choose to outsource your digital transformation project, you cut down the infrastructure cost, hiring expenses as well as the hourly rate of the employee.
Therefore, outsourcing not only saves your time but a huge asset you can use on other important things.
2- High-Level of Expertise
You get what you pay for!
Most of the time, many companies (startups or SMBs) can’t afford to hire top talent. They often end up recruiting entry-level staff with basic knowledge. Outsourcing helps you list off recruiting and training. An esteemed agency is backed and loaded with the best possible talent – hand-picked and matched for a client.
Appventurez is one of the best on-demand application development companies where each of our clients is assigned and matched with only the best talent offering extraordinary value.
3- Easier to Manage
When you decide to outsource your digital marketing needs, you lessen your burden. How come? The outsourced agency or employees takes care of this. Plus when you outsource to an agency, there is also a lack of delegation. This is aimed at the in-house TLs/Heads.
This way you get high-quality content and unparalleled results.
4- Always Well Informed
The digital marketing landscape changes every minute. And so, the best digital transformation firms, in their endeavour, usually keep up.
Though the marketing team stays abreast with the latest resources and technology, the digiscape changes so often that it might become hard for the in-house team to stay up-to-date on the newest trends in digital transformation. This results in not achieving the desired results.
The outsourced partner is retained with top talent that is sure to keep up with the updates and transformations that take place in the digital mediums every now & then and apply those strategies right away.
5- Mitigation of Risks
Digital transformation is something that agencies are leveraging the power of, since its inception.
For the first-timers, businesses attempting to transform their processes are likely to find transformation overwhelming enough. But an experienced outsourcing provider has a complete understanding of the challenges involved and overcome them confidently.
One of the advantages of outsourcing digital transformation is that they know the most efficient ways to achieve business goals and also eliminate the risks that often come along the way.
6- Better Equipment & Greater Security
Once you have outsourced your digital transformation process, you can be sure of the fact that only the best security practices will be followed for protecting your business from cyber threats.
Moreover, relying only on in-house safety could hamper the digitization process of certain assets. This is where the outsourced expertise comes in handy as they offer high-quality and up-to-date security equipment to provide the best business value to the organizations who launch such projects.
With that said, outsourcing is not just about passing on your responsibilities to another company, rather, it focuses more on sharing and collaborating. Both of the involved parties share the responsibility in the process.
One of the top reasons for outsourcing digital transformation processes services is that it fills the technology gaps perfectly and takes your company on the path to success.
Positives of Insourcing Digital Marketing
The benefits of insourcing digital transformation projects are plentiful. One such advantage of housing a digital marketing team is that they will adapt to the company’s culture and strive hard to help strengthen the company’s objective.
1- Aligned with the Company’s Values & Missions
The in-house team stays aligned with the company’s culture always. They are driven by the company’s core values and develop a mission to achieve the vision. With in-house development, you get the opportunity to hire a team that harmonises with the culture, make them operate in synergy and achieve better results.
2- Seamless & Direct Communication
An in-house team works within a physical environment. Since they work together and stay on the same page, this leads to a better project understanding and faster progress.
A face-to-face or physical conversation speeds up the discussion, understanding and eventually, project completion. This offers more engagement between employees and employers while working on the same digital transformation process.
3- Ability to Work in Close Coordination
Insourcing allows companies to hire resources that they can train and utilize as per their working procedure to get the best out of them. When you work in close coordination, you build a collaborative work environment and add to productivity. Plus you will have complete control of your marketing budget and processes.
There’s no one-size-fits-all answer but by combining an awesome idea with outsourced digital transformation services and resources, you take the advantage of the cutting-edge talent and awesome results that sets your company on the path to success.
What are the Challenges Involved in Performing Digital Transformation In-House?
To help you make up your mind and be 100% sure, listed below are some of the common challenges you come across when performing digital transformation in-house:
- Presence of complexity due to multiple systems
- Lack of digital skillset
- Fundamental limitations of the Agile Transformation process
- Lack of a safety-first digital transformation process
Digital transformation is a long-term play where leaders face (and will continue to face) these hurdles that are sure to slow down the growth of the business.
This is why companies outsource digital transformation to tackle these challenges effectively.
Now that we have emphasized enough on the benefits of outsourcing digital transformation projects, scroll down to find the most common digital transformation processes that businesses are outsourcing.
Which Digital Transformation Projects are Outsourced Most Frequently?
According to the Deloitte Global Outsourcing Survey 2020, ‘Cost reduction is one of the primary reasons to outsource digital transformation projects.’
Since, digital transformation programmes are fruitful in providing better, advanced and digitally-backed custom experiences, companies are investing more and more in it.
Here are some of the top digital transformation projects that are outsourced the most:
We, at Appventurez, go all out and grease the wheels to ensure your business touchdown all the technology-enabled revolution, tap into the highest potential and place it at the forefront of digital transformation. Check out our technology stack.
Things to Consider While Outsourcing Digital Transformation Projects
Outsourcing your digital transformation successfully depends on several aspects. The process is not simple as it looks and comprises certain hidden points that should be considered beforehand. Take a look.
1-Knowing Your Goals
A company with clearly defined goals and objectives is already halfway done and a step closer to its vision. If you have a clearly defined set of goals and have already determined your needs (staff, resources, goals), you will be able to search for the right partner that meets your expectations.
2-A Defined Budget
Before outsourcing your digital transformation process, roll out the project plan and budget that has been set according to your present company needs. This will liberate you from the overhead costs.
Furthermore, to get the best outsourcing services, it is important to narrow down your list and talk to a few companies to find out the service they are offering and whether they meet your business requirements or not.
A reputed digital transformation strategy consulting firm will assist you in cost calculation in terms of service affordability and the end results.
3- Selecting Outsourcing Model
Define the particular skills your project needs. This will make it easier for your HR and managerial teams to select the right outsourcing model (outsourcing, dedicated team, IT staffing, staff augmentation, etc.)
A set collaboration model will fasten the process and save a lot of time and efforts.
Read – How to run a business with a distributed agile team.
4- Establishing Relationships
Maintaining effective communication can be a bit challenging when outsourcing your digital transformation process due to certain differences such as distance and language barriers.
That is why establishing a friendly relation and open communication is essential when it comes to outsourcing. This way both the parties are able to adapt to each other’s working schedule, environment and work effectively.
While hiring an outsourcing partner, do not hold yourself back in asking questions related to the project that you intend to assign to the company. Communicate directly and to the point.
Also, creating a set of deadlines and a time frame for the completion of projects is important for the smooth execution of the project. Additionally, it is important to be clear about the working hours if you are hiring a company that belongs to a different time zone.
For the companies to fully achieve digital maturity, they need the right partner who can leverage innovations and assist in transformation. Once you are almost on the way to finalising your best digital transformation partner, listed below are some of the other strategies to consider:
- Review the firm’s website. Check for client testimonials, case studies, references and its reviews on sites like Clutch, GoodFirms, etc.
- Don’t forget to check for the agency’s credibility and experience.
- When evaluating, consider the collective experience of the team as well. Are they professionals with experience in project management, product development, strategy and so on?
- You can even ask for a comprehensive insight on what would be their workflow or how they will manage their project scope and budget as per the decided timeline or what strategy they will follow to give your business a competitive advantage.
The End Note
The outsourcing benefits of risk reduction, a large pool of talent, quality work and cost savings have a multiplier effect. If you have a clear understanding and the right strategy on how you would like to drive business growth and revenue, outsourcing your digital transformation project is an advantage.
Not only does it help to focus on business essentials but also leads to organizational resilience without reducing production efficiency.
How Appventurez Can Help You Get Started With Effective Management Of Digital Tasks?
Are you fed up with spending money on outdated marketing ways and on the voyage for result-driven digital marketing solutions for your brand?
Well, Appventurez can help you excel. We are a leading mobile app development company that houses a bunch of creative digital marketing experts with proven industry knowledge. You can avail the listed professional digital marketing services if you decide to associate with us:
- Goal setting & strategising
- Web design & development
- eCommerce services
- Regular website updates or maintenance
- SEO services
- Landing page optimization
- Content creation
- Online Reputation management
Discover the leading-edge technologies and amalgamate your brand with avant-garde digital marketing techniques that are sure to generate a huge amount of leads, traffic, engagements and customers.
So what are you waiting for? Christmas!
Get in touch with us to skyrocket your brand’s digital identity by getting your hands on all digital marketing services under a single roof.
Co-Founder & Managing Director of AppVenturez Mobitech. An entrepreneur who is tech-savvy and aims to build the largest software business through technological innovation, keen business strategist and a passionate technocrat. He firmly believes in learning and earning by planning and performing.
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