Digital transformation is a need for every business across the globe. It might seem too much calculative, difficult & chaotic, however, it can be easy with the introduction of mobile applications.
There are many companies that have accepted the role of mobile apps in enterprise digital transformation success whereas more number of firms are entertaining the circle with mass reach and better revenue growth.
Also, with the coming of innovative and top-notch technologies like IoT, ML, AI, AR, VR, and others, mobile applications are getting stronger and integrated for a better outcome.
Moving on to the core aspect of the business, there is something a business can never substitute- acceptance and portability, and this is something a mobile application can simply cater to as per the business needs. Anything that has been written above is only possible nicely, until and unless you are signing the project with the top and leading mobile app development company.
Getting an effective digital transformation synced with the business, there are so many things being entailed with it. So, here in this blog, we will be showcasing to you how mobile app accelerates digital transformation success along with its aspects and how to get started with it.
So, let’s get started with the statistics for understanding the role of mobile apps in enterprise digital transformation success-
- Mobile apps can generate $189 billion in revenue by the end of 2020
- The Apple App Store today has 2.2 million apps available for download
- As per Google Play Store statistics have 2.8 million apps for download
- Over 21% of the millennials open an app 50+ times per day
- 57% of the digital media usage derives from mobile apps
- 49% of people open the app over 11+ times each day
- Average smartphone owners use 30 apps per month
These statistics are proof of the rising growth of mobile apps showcasing the need to get started with Enterprise mobile apps.
Let us now begin with the introductory part of what is digital transformation.
What Is Digital Transformation?
As per expert saying, the role of mobile apps in digital transformation is not limited to transforming one or two business based processes, it is in fact the process of transforming the overall business processes by reinventing the existing model, process, people, and technology. It is usually done to ensure a seamless customer experience.
On the other hand, in a layman language, digital transformation is about using digital technologies for the overall aspect of working. The role of mobile apps in enterprise digital transformation success on the other hand helps in giving businesses the chance to understand their way of engaging with the customers, while working on the new process, and strengthening the delivery value.
Integrating digital transformation basically helps businesses to make their process agile, lean, and competitive.
What Are The Benefits Of Digital Transformation?
We have already mentioned a few points showcasing the importance of digital transformation, however, there are more reasons portraying the importance of the same-
- As per research, there are organizations that are digitally mature are 23% profitable as per the competitors with no digital transformation assistance
- Another survey showed that digital transformation is capable of bringing improvements in operational efficiencies by 40%, 36% faster time to market, and with the ability to enhance customer experience by 35%
This is not even the tip of the iceberg, there is more left to decode about what is digital transformation. Here are the benefits of digital transformation-
Bettering Business Processes
With the integration of digital transformation, employees can dedicate their time to other important tasks rather than investing time in the mission-critical task that cannot be done by machines. Take for example- Client assistance, creative thinking, and so on.
Enhanced Customer Experience
By iterating the digital transformation software solution to the business processes can easily create an omnichannel support experience for helping the customer access the services easily.
“Get to know- The need of customer relationship management”
Data-Driven Decision Making
The role of mobile apps in digital transformation has the potential to automate processes that offer better visibility to the organization in terms of various data. With digital transformative support tools, collecting data in real-time becomes easy along with encouraging leaders to recognize patterns, opportunities, and new trends easily.
Flexibility & Agility
Software tools when integrated into the business processes helps in creating space that can efficiently serve different business functions or departments. Also, as the data-driven solutions are also taken into consideration while making decisions, the chances to avoid serious mistakes become more flexible. This is an overall manner that makes organizations more agile and responsive to changing customer needs.
Any company that is rapidly growing always looks for other ways related to legacy systems, processes, and the technologies used. Though these systems are crucial for the organization, they are also prone to failures and often fall prey to cyber threats.
“Check out- Why to invest in ai application development”
Thus, by simply switching the process to modern software systems, companies can highly maintain and protect their data without ruining the quality of work. In short, a digital transformation can safeguard the organization from any kind of failure or threat from outer sources.
Attending the benefits of digital transformation for the business, it is now the time to look at the role of mobile apps in enterprise digital transformation success.
The Role Of Mobile Apps In Digital Transformation For Businesses
The rise of mobile internet and devices has changed the overall structure of the many sectors till now and more are adopting it for a better change. Mobile brings in more new audiences, products, services, and industries.
When concluding the statements, it will not be wrong to say that mobile phones can transform the overall business resulting in shaping customer expectations. As customer experience and customers are the foundation of any business, it becomes crucial for businesses to let them experience the best from the services and products offered. Through different mobile platforms, businesses can take leverage of it and let things fall more precisely and serve greatly.
“Read- UX techniques to follow”
On the other hand, this is what users always expect from any business. Digital transformation initiatives, in turn, make a massive impact on customers along with making a huge acceptable presence in the company employees.
Mobile devices have already transformed the customer experience but when it enters an organization, it simply turns into an enterprise mobile application.
Enterprise mobile application simply allows employees to connect with the core process of the business while managing tasks even when they are not at a desk. The app in turn results in improving the employee experience and also increasing team productivity. The role of mobile application in digital transformation strategy thus turns into a critical component of entrepreneurial digital transformation.
Benefits Of Enterprise Mobile Application For Businesses
Before understanding the benefits of enterprise mobility app development solutions, there are a few things you should consider-
- According to Strategy Analytics, the enterprise mobility market is expected to grow from $2.2 billion by the end of 2022.
- Companies investing in feature-rich mobile apps expect their business growth to 35%.
- IT experts and 67% of CIOs see Enterprise mobile applications making an impact on the business.
Looking at the statistics and their effect on the business, here are a few benefits of enterprise mobility solutions for businesses to look at-
Efficiency & Productivity
Letting employees access entrepreneurial apps always results in a better outcome. These apps in turn makes the worker more productive allowing them to complete tasks while keeping an eye on business processes from mobile devices.
Employees be it on remote locations or under the roof are given the flexibility to carry the app anywhere and revert back timely without sticking to the desks.
With the help of enterprise mobile apps, employees can do both- access and share the content on the go anytime and from anywhere. As everything can be accessed from the app only, employees can easily take the advantage of real-time updates making their decisions more efficient and relevant.
This simply results in increasing the level of transparency among employees. Also, these apps can track the completion of tasks too while showing the real-time location too. Also, integrating the feature of the dashboard enables the team leads to gain control of users, systems, work completion, approvals, and everything.
With the help of mobile applications and the integrated software system, the team leaders can formalize the workflows along with analyzing the performance of the team with other opportunities coming on the way.
The ease of various things and control makes organizations simply invest in custom mobile app development for Android app development or iOS app development. Opting for the same makes the organization handle various processes and tasks of handling work smoother and precisely. However, companies that do not give importance to Enterprise mobile apps often find themselves with lower quality of asset data and higher maintenance costs.
Now let’s move to the next section of the blog highlighting-
How To Get Started With An Enterprise Mobility Solution?
Mobile-Based Approach For Design & Delivery
Adopting the role of mobile application in digital transformation strategy always results in great success for the organizations resulting in better productivity and results in the end. Thus, to ensure that it offers the right result, it is important to pay attention to design and delivery for a mobile-first or mobile-friendly approach.
“Read more- Top mobile app UI design trends”
Keep in mind that you are giving attention to different mobile-friendly platforms too.
Area For Mobility
The next step to how to get started with app mobility is to now analyze all the workflows and operations in order to understand which team, department, or functions can benefit mobility most.
You can simply get started with the major areas from which mobility can help in streamlining various processes, automating the tasks while bringing value to the on-the-go accessibility too.
We have approximately the most major things about how are mobile apps essential for digital transformation and how they are the need of the hour and how it can affect the overall presence and importance of an organization.
To make things even more clear and precise in nature, we got you some examples who have successfully adopted digital transformation for better revenue streams, user base, enhanced user experience, and so on.
Top Apps With Mobility Solutions
The well-known pizza company has shifted its entire business model after hitting some low time. For that same, the company invested in digital transformation initiatives along with creating a mobile application too. Through the app, the customers can simply order pizza and track their orders too along with getting delivery or collected reports.
This strategy by Domino’s helped the brand reach to new audiences and outperform the nearest competitors. The company also revamped its offerings and made a lot of great changes and finally came up with better solutions.
“Know more- How on-demand app guide for understanding the on-demand domain”
Walgreens is the 100 years old US-based pharmacy chain made a digital investment for a cutting edge as possible. Walgreens is now offering its customers an application that renders an outstanding user experience while making their purchase processes more efficient.
With the application given, users can refill their prescriptions by scanning barcodes, managing medications processes, setting reminders, and also arranging live video chat if required with the doctor. The app also provides users access to the availability of products in the nearest stores.
As per Nike, 60% of their users wear the wrong size shoes. Thus, to eliminate this issue of its users, Nike decided to release mobile applications as part of their digital marketing initiatives. Users by scanning their feet through the camera for finding a perfect shoe fit for them. The app made by them allows users to create a practice scan and then builds a map of both the feet.
The app by combining the latest technology like machine learning, algorithms, computer vision makes the overall experience smoother. Other than that, the app also further provides users personalized and targeted suggestions for ideal shoe size.
Enterprise mobile apps are the present and the future of businesses across the globe and this is why not even the biggest organizations but even the startups are also investing in mobile app development projects.
Other than top technologies, Enterprise mobile apps in the form of digital transformation are making the organization more robust, instant, and more data derived. So, if you are willing to get started with an app, connect with our app experts today!
Co-Founder & Managing Director of AppVenturez Mobitech. An entrepreneur who is tech-savvy and aims to build the largest software business through technological innovation, keen business strategist and a passionate technocrat. He firmly believes in learning and earning by planning and performing.
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