“Meditation is the Best Medication for a Stressed mind.”
More & more millennials are struggling to cope with the adverse mental health issues in their modern lifestyle. No individual in today’s world is left in a tension-free state due to the impact of the COVID-19 pandemic that has been affecting millions of lives around the globe. The growing concerns about mental health encouraged the demand for some popular apps during pandemic for self-care & health.
Surprising Stats on the Usage & Popularity of Meditation Apps
- More than 3 million people from the global population are active users of meditation apps. Around 250 million meditators downloaded apps to improve their mental health in 2019.
- Over 2500+ meditation apps are live on popular app stores
- The annual growth rate is projected to cross a mark of 18.61% by the end of the year 2021 while the average revenue for a single user is expected to be the US $41.94.
- According to a report by Sensor’s tower, experts observed expeditious market growth of meditation apps with annual revenues of $195 million. The hike in revenue generated by top trending apps for meditation & mindfulness in 2019 was 52% higher than in 2018.
- Experts foresee that meditation apps will make a super duper hit with splendid growth, resulting in approximately USD 4,377 million in 2027.
- Users rely on meditation apps to deal with anxiety & cognitive issues. The surging popularity of apps for meditation inspires entrepreneurs to know how to create a meditation app.
- North America holds the biggest market of meditation apps with a 3-fold increase in the count of meditators from 2012 till the present.
- The US meditation app industry will generate over $ 2.08 billion by the year 2022.
- In the Android vs iOS comparison, users choose iPhone over Android devices to access popular meditation apps for self-care.
Many healthcare startups & medical service providers are looking forward to investing in the best self-care apps for meditation not only to maximize their profits but also to simplify the life of their target customers. The stats on the success of meditation apps give us the best reality check to their growing prominence in everyone’s life.
Read also latest mobile app statistics for 2021
Headspace & Calm are two popular apps that rule the current meditation industry with records of the highest number of app downloads & revenues generated last year. More & more business tycoons are interested in how to create meditation apps like Headspace & Calm to make profits. But have you ever had a thought that why only these two names are gathering attention amongst hundreds of meditation apps? Let’s find out the answer to this interesting question!
A Brief on the Journey of Calm & Headspace
The success stories of Calm & Headspace narrate interesting factors that encouraged their founders to innovate these meditation mobile apps for businesses. Apart from back-to-back improvements in their interface designs & product architecture, the early days of these Android & iOS apps for healthcare & meditation deserve a discussion to encourage the new entrants among top mHealth apps in the industry.
Great founders shape Great business ideas indeed! Among various types of meditation apps only a few names including Headspace & Calm have gained immense popularity among hardcore meditators who depend on these apps to live a stress-free life. The history of these top self-care apps for meditation reveals secrets that brought them on top of the global hit list.
The early days of Headspace: The creator of Headspace emphasizes the challenges you might face while developing meditation apps similar to the one he innovated. Its beta version was launched in 2012 & its second version became live in summer 2014. After spending more than a year gathering feedback & insights about user experiences, the founders of this user-friendly meditation app witness the growing fondness for their software product.
The product design & development strategy behind Headspace matched the purpose for which it was being developed. Right after the launch of its second version, the revenue share of Headspace reached $4 million & it further increased to $270 million by the year 2017.
Check out our entrepreneurs guide to successfully pivot your startups
The integration of AI-based voice recognition with Google Assistance & Amazon Alexa also pushed the user engagement on meditation apps like Headspace. The company is valued at $320 million with more than 31 million active users worldwide at present.
Calm: If you need a guide on how to make money from a meditation app then you must note down the journey of Calm from its ideation to design, development, testing, deployment, & post-launch support. The app is meant to let users stay relaxed, focused, composed, & productive all day long. This particular meditation app began an out-of-box yet worthful service to let users meditate & combat all types of cognitive problems.
As per the recent survey on Calm’s mobile app market, its revenue growth is anticipated to go beyond $4377 million by 2027. The market value of Calm was around $184 million in 2018 & it has been escalating exponentially at a CAGR of 42%. No doubt, meditation app development is a profitable investment for any startup business.
Tutorial to Create a Useful Meditation Application
Here is a guide to creating a feature-packed cross-platform app for meditation for your client:
#1. Ideate a Unique Meditation App
Ideas can strike in your mind, anytime & anywhere. However, it is essential to ensure that it’s feasible & relevant as per the market standards. Meditation is not all about closing eyes & sitting in a cross-legged position, it is much more than that.
It’s important to ensure that your trending app idea is unique & worthful for users as there is a crowd of existing competitors including these top 10 meditation apps that are popular in the industry:
- Insight Timer
- MyLife Meditation
- The Mindfulness app
- Let’s Meditate
- Waking Up
- Happy Not Perfect
#2. Competitive Research & Analysis
As you know that the market is flooded with hundreds of existing meditation apps, what will be your next strategy to ensure that your app idea will rock post its launch. All you need to do at this moment is to take a tour of the market & familiarize yourself with what mobile app development strategies your competitors are implementing to ace in the industry.
#3. Create Prototypes
Now the next step in our exclusive guide to know how to create a meditation app involves prototyping & wireframing to get an idea about your app’s design & appearance.
Prototypes are rough sketches/mockups of a proposed mobile app idea while wireframes are clickable frames to showcase the app’s functionality & UI designs. At any custom mobile app development company, these prototypes of a meditation app are shared with the clients for their feedback. Developers can only go ahead with the prototyped design if a client approves it.
If you desire to turn your billion-dollar business idea into a profit-generating mobile app then you must get an app MVP. Introducing a Minimum Viable Product for startups is less expensive than meditation app development as it contains sufficient features & functionalities to gather feedback from its target audience.
Those who are working on cross-platform technologies must consider flutter for MVP application development. One must add these primary features in an app MVP:
- User signup & registration
- Profile creation with user details
- Short video or slides for introduction
- Library with pre-listed meditation sessions
- Gamification for user engagement
#5. Test, Test, & Test.
Almost every software development company prioritizes mobile app usability testing to analyze the app’s performance in terms of speed, response time, scalability, & compatibility on the universal platforms.
Also, read a mobile app testing guide for beginners in 2021
#6. Track User Engagement
Once you are satisfied with the app’s performance, you can go ahead with its deployment on respective iOS or Android app stores. However, your duty doesn’t end here!
After applying a successful app launch strategy, a product owner must track how users are reacting to it. With gamification, an app can achieve a better response from potential users as rewards & offers encourage them to stay on it for long.
#7. App Monetization
If you can’t wait to make money from your business idea & are interested to find out how to monetize a meditation app then this section is all you need to read. The fruitful way to generate maximum revenues from your meditation app development is by applying monetization strategies including in-app purchases, paid subscriptions, pay-per downloads, & advertisements. The below-given growth stats of meditation apps reflect the success of Headspace & Calm that applied an effective mobile app monetization model.
Must-have Features for Trending Meditation Apps
Users will discover the below-mentioned functionalities that are marked as top features to include in your meditation app:
#1. Sign Up/User Registration
It all begins with user signup or login. This page must enable users to simply signup/login using their email, social media account, or contact number to signup & get registered in one go. Regardless of the platform defined for meditation apps, mobile app developers must ensure that the signup or login process is quick & easy.
#2. User Profile & Details
Once a user gets registered on your app, the next step demands profile creation of users with personal details, settings, subscriptions, preferences, personalized meditation sessions, & other information. Be sure that you are not forcing users to add details that are unnecessary from the perspective of the app’s purpose.
#3. Introductory Tutorials
The list of most important features based on digital transformation trends for meditation app development includes introductory courses & programs to assist beginners. These kinds of onboarding tutorials highlight the basics of meditation & related exercises along with step-wise guidelines to make the best use of this app. Such introductory tutorials must be visually appealing & concise to deliver quick responses to the app users.
#4. Sets Of Courses & Programs
Once a user gets familiar with the best ways to use your app, it’s the right time to present multiple courses & programs associated with the meditation & other services you are providing.
Usually, most apps like Headspace offer free meditation programs & courses with around 10 chapters to new users. As soon as a user qualifies or completes free courses, one can continue to the next levels or programs meant for experienced users.
#5. ‘Explore More’ Button
A screen with the ‘Discover More’ tab will showcase top meditation programs & courses popular among users. All the latest updates & news regarding a user’s interests will appear on this screen.
#6. Push Notifications
A push notification will notify users with every single update on new add-ons, offers, subscription plans, & features.
Popular Categories of Meditation Apps
There are no such criteria to categorize the types of meditation apps available in the market. Users can find multifarious features combined in a single app for all personal health & meditation activities. However, the majority of meditation apps are limited to stress-busting practices & programs dedicated to bringing mental calmness & mindfulness. All those aspiring appreneurs intending to invest in mobile applications for healthcare can consider these popular categories to shape their mobile app strategy for the creation of meditation apps:
#1. Basic Guided Meditation App (for starters)
Before you start seeking answers to what is the best app for meditation, you must spare some time to know more about this basic yet competitive category for meditation apps. The demand for agile mobile app development for guided meditation apps is soaring high in the concurrent healthcare industry.
Read here to know why choose agile app development method
Such apps comprise real-time features to track your meditation cycle, they bring in-built tutorials to guide users on selective topics of stress-reducing practices & tricks to counter anxiety on a regular basis.
Apps like Headspace use interesting animations & videos to run short-term courses & programs for beginners to provide meditation lessons to new users.
#2. Mindfulness & Meditation Apps (for experienced users)
The real benefit of switching to morning meditation apps comes with a blend of soulful sounds & vibrations. Such types of meditation apps run mantras & calming music to soothe the minds of users who’ve been meditating for a while.
Apart from timers to track the duration of meditation & related exercises, these morning meditation apps are filled with a couple of brilliant features such as sleep stories, regular reminders, session history, online communities to socialize on Twitter, Facebook, & Instagram.
#3. eLibrary Meditation Apps
To bring a descriptive set of lessons & details regarding benefits & tips to users. Some types of meditation apps are integrated with features to impart knowledge about the knows-hows of effective meditation. It brings user-generated content from professionals to help users who are new to the world of meditation.
The business that desires to earn money by developing mobile apps must invest in meditation app development to present the best-suited set of details & information to the interested users.
#4. Social Networking Meditation Apps
The vast community of social media users also connects like-minded people who depend on meditation apps to live a stress-free life. Such apps allow users to join live sessions & conferences with top meditation & healthcare experts to guide millions of app users together at once. That has been made possible to reach worldwide users together by inviting them on popular social media channels & sharing their personal experiences or techniques they’re applying to manage stress.
Read more on how to promote an app on social media
How Much Does it Cost to Develop a Meditation App?
The costs of meditation app development for meditation & healthcare vary with complexity, features, resources, tech stack for meditation apps, timeline, & types of meditation app you need. Despite knowing that an independent developer will charge you less than a professional mobile app development service provider, experts will always suggest you hire a prestigious Android & iOS app development company to get custom mobility solutions to bring meditation & mobile app healthcare advantages to users.
The expected costing for full-scale development of a meditation app can be estimated on the basis of MVP as well as the hourly rates of dedicated developers assigned to you.
Why Approach Appventurez for your Dream Meditation App?
Our closing thoughts for the creation of successful meditation apps like Headspace & Calm enlisted all keynotes on the history, development, features, types, & all aspects of impactful monetization. Android & iOS app development is a big investment as it takes long hours of research, planning, designing, coding, deployment, till the final delivery. Hence, you must know what added value can a software development company deliver to a product owner. The name of Appventurez shines in the arenas of delivering high-end mobility solutions for startups as well as small & growing SMEs around the world. Our product engineers are fond of new technologies & methodologies to curate your top trending ideas for businesses & strategies to further transform them into live apps.
Co-Founder & Managing Director of AppVenturez Mobitech. An entrepreneur who is tech-savvy and aims to build the largest software business through technological innovation, keen business strategist and a passionate technocrat. He firmly believes in learning and earning by planning and performing.
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