Competition is tough and the app development industry is just getting fierce every day by adding an “n” number of mobile apps.
Google Play Store Statistics shows that there are over 2.96 million whereas Apple App Store is secured with a second position with around 2.2 million.
If you are planning to invest in mobile app development, and your competition is with a limited number of applications like 300-400 apps, managing the app success and app launch strategy is still easy, but unfortunately, this is not the real situation.
Also, the number of app downloads is increasing resulting in more stiff competition and challenges. To conquer the app’s success, app marketers need to follow some tricks, tips, strategies while safeguarding the process from common mistakes to avoid before and after the app launch.
Keeping the importance of app success, the blog here will be explaining everything about pre and post app launch snags to avoid for better outcomes.
As we will be explaining about Pre and post-launch mistakes to avoid, get a look at the complete guide to mobile app development for startups explaining every phase of the app development.
Once you are done with the basic understanding of the app development process, understanding pre and post app launch snags to avoid will become easy for you to decode and take care of.
So, without further ado, let’s get started with the pre mobile app launch mistakes to avoid.
Pre-Mobile App Launch Mistakes to Avoid
No In-Depth Market Research
One of the very first pre mobile app launch mistakes to avoid is not to forget in depth market research.
Researching your prospective market in order to understand what all it demands can give you great in-depth insights about how to proceed further.
Do market research of the current need of the market, the trends going on, how are the top successful apps are named, if there is something hooking in those applications, the categories the apps are highly targeting, how the apps are being presented to the users, etc.
To make things easy, clear and understanding, create an excel sheet or the doc sheet and write down the key analytics, features, and things you have collected from the market.
Apart from that, you can also look at how customers are reviewing the app. Make a list of all the negative and positive comments and see how you can overcome such things. The information which makes you analyze the pain points of the users and thus, will make you come up with better solutions.
The Target Audience Information
Just like the market research, getting the information about the users and target audience is also crucial. By understanding app launch strategy and what users are willing to get from the app, what are the things they don’t put into the application and others.
By gathering the data and the information, it will become easier for you to add features and functionalities just like the way they want. Also, by researching the target audience, you can also get to know their demographics, gender, intent from the app, preferences, and so on.
The following biggest mistakes to avoid before and after mobile app launch information will make you mold your app exactly the way users want. And in return, you will see the growth of your app soon.
Beta Testing Importance For Feedback
Now that you are done with the best of features into your application, figuring out if those features will be liked by the users or not is a task. Getting feedback here is important.
Thus, in such a situation, you need to come up with beta testing. It is like an opportunity or better says a great way to get some unbiased first hand and raw feedback from the target audience.
For doing that, identify the target audience, check out the channels through which you want to reach them, and then recruit beta testers. These beta testers will make you understand what is best and what else can be done next.
Once done with this pre mobile app launch mistakes to avoid, reward users and give them early sign-up access so they will be the first one to use the app whenever the app will be out.
One of the platforms for organizing beta testing is “TestFlight”. Also, the number of beta testers depends upon the number of factors like the length of the test, the ultimate goal of the app testing, the amount you are willing to pay for the testing, and the target market.
No Set Release Date Of The App Launch
The excitement of app launch strategy is obvious, but planning a release date of it in advance will help you in getting pre-launch media coverage. There are many cases when app marketers deal with the app development project delay and often end up with an unplanned release date. This results in an abrupt and sudden app release mobile app launch strategy.
Other than that, also make sure you are aware of the tech world based key announcements and not to coincide with your app launch release date with it. If not keeping a track of it, there will be higher chances of not getting enough attention to your application.
To make your app known, get your app reviewed by influencers too.
No Pre-Marketing Strategies
The app launch checklist is a challenging task, however, getting your app discovered in front of people is really important. And this is something which is often given less importance, Yes, the app launch marketing plan is often neglected.
Also, there are circumstances too when organizations do not opt for marketing for app launch team’s involvement earlier into the product development phase. The marketing team is highly important to make the process of go-to-app launch marketing strategies easy.
To help you understand what goes into the marketing an app launch, here are a few things you should follow-
- The top USP of your application and what makes it unique from others.
- Opt for strict Mobile App Store Optimization practices. The practices include app name, description, video, keywords, etc.
- The keyword usage for making the app discoverable easily.
- The next thing to take care of is the app description. Ensure you are describing the app nicely using its core features, functionality, and other. Convey what your app is about too using 2-3 lines.
- A preview trailer is a great start to your application. Opt for App viral strategy.
- Write some nice blogs related to your app on your website. In case you do not have a website, opt for a free blog using WordPress or Tumblr.
- We have already mentioned the importance of beta testing.
- A nice promotional channel list for your app promotion.
- Visit forums and begin interacting with the users.
- Include app icons, screenshots, videos, descriptions, and other information about the app.
App Store Optimization Practices
Your app is discoverable through ASO, hence, your app should be made keeping the guidelines of respective app stores.
Either to promote your app to the Apple App Store or to the Google Play Store, ensure you are making every effort to make your app presentable. Write the description with targeted keywords, a short 30-second video, screenshots, and others.
Choice Of The Mobile App Development Platform
iPhone vs Android, the right choice of app development platform wins the heart of the users and the business whereas not choosing the same results in failure.
Thus, to keep everything on track, it is crucial to choose the right app development platform as per the ideology, target audience, marketing techniques, etc.
Here also, the choice of the app also revolves around cross platforms app development vs Native or PWA. thus, choose the right one that matches your needs.
Check out- Top Cross-platform app development frameworks to use
No App Uniqueness
You can make your app unique in various ways, the very first one is obviously the app idea. The next is to come with better features and functionalities, ease into the app, the plus points, discounts are given, and others.
Always remember that there are already 5 million applications in the market and more are adding, hence, you are not competing with a few sets of apps but competing with millions of apps.
Thus, always ensure that you are creating an awesome app that is also capable of transforming the society, satisfying the need of the society, justifying the business’s ideology, and so on.
Here you need to entice users and let them choose your app all over again.
Check out the blog explaining everything about how to increase app user engagement.
Forgetting About Minimum Viable Product
MVP, Minimum Viable Product is a way to app launch with the most important features, and with the core functionality. By launching the app to the real users, you will be able to get their responses, reviews, ratings, feedback towards your app.
By analyzing their responses, you can simply make changes into the app, be it adding more features or deleting a few. The cost of MVP app development also costs a little lesser than the overall cost of developing an application.
It is one of the most effective ways to gain responses from real users. Though it seems a little similar to beta testing, it is not in reality.
Bad Onboarding Experience
Mobile App Onboarding is often seen as the formal welcome of the users to the app. And it is the very first thing that decides the fate of the application. Thus, just like focusing upon the other parameters of the app development, giving equal importance to mobile app onboarding is highly important.
There are apps that are great in terms of app idea, the technology used, platform selected, and others, however, they still lack to get their share of the limelight due to proper mobile app onboarding process.
Thus, to make your mobile app onboarding experience great, get to know the top mobile app onboarding best practices to follow.
Keeping these things in mind, let us now forward to the after app development process called Post-launch app development mistakes.
These are the mistakes often made by the organizations, no matter if the app is working flawlessly in the market or not.
Let’s unveil what are the post-launch mistakes that should be avoided for the long-lasing effectiveness of the application.
Post App Launch Mistakes To Avoid
Minimal Attention To User Engagement & Retention
After spending some amount also on a paid subscription, if your app is performing great, it is now the time to invest in user engagement and retention. Not paying attention to the user engagement might drop off your app status.
However, if you still want to opt for paid user acquisition, check out the channels to work upon and use the combination to make your marketing strategies great.
Not Working Upon App Analysis
Revenue is one of the major ways that highlight the nice performance of the app, but it is certainly not the only parameter.
Thus, to ensure if your app is working great or not, it is good to measure the app and analyze those data in depth. Keep a track on mobile app performance metrics and check out what features are drawing more attention to the app, what are the things that made people stop using the app, for how much users are using your app, what time of the time they are highly using the app and so on.
Get a look at them, measure and analyze everything about your application and ensure that you are leaving no stones unturned.
The App Update Information
Research conducted by Google showcases that an average person downloads over 25 apps on his/her phone, whereas the number is high around 40 in some countries.
When there is already an abundance of apps in a user’s mobile phones, getting each app updated religiously is not possible and also time-consuming. Again, here, instead of annoying your user, come up with a better solution for the app update.
Come up with interesting content like the new update will offer you this, that, and so on while fixing the bugs and errors. This is one of the best strategies to encourage users for app updates.
One of the important post app launch mistakes to avoid is customer support.
You might have lakhs and millions of users but as the competition is quite stiff, not taking care of your app for a mili-second can make you lose a user. Also, the ratings, reviews, and feedback on your application are the most strong ways to decide the fate of your app.
“Get to know- Guide to voice user interface design to get started with”
Thus, offer users a customer support system for resolving their query or complaint. Ensure to also focus upon answering timely responses to the users.
The Perfect Time For Push Notifications
Push notifications are one of the best ways to offer users information about the app and what they are missing in it. However, constant updates, and poking users every second about the information will make them quickly uninstall the application, no matter how great it is.
Thus, to keep things easy, plan your push notifications strategically, also offer them the option of a turn off notification too. Other than that, as your users are also from different demographics, thus, ensure you are also keeping it in mind.
Skipping The Option Of Personalization
The point of personalization about application keeping the user’s requirements is the most effective technique to hook users. Not just in the application, you can opt for email outreach that involves the information about the app while maintaining the personalization too.
Here are a few things you should take care of when sending emails to the respective users.
- The name of the app, price, and its USP.
- A direct link to the app on the App store.
- App’s press kit link.
- Add a trailer of reviewers who wants to gain a visual look at the app.
Ensure you are not blindly copy-pasting everything, re-check your mail before sending the mail to the users.
Not giving users incentives
As your user is downloading your app, using it for a long time, and also doing a work of mouth marketing, it becomes your responsibility to offer them some incentives in the form of “deals, discounts, free trial, downloads or others”.
The incentives offer help in encouraging users to perform specified acts or required ones.
Not Paying Attention To Bug Fixing
Your app can literally be damaged by bugs, errors after the post-launch phase too. And not paying attention to the cause will encourage users to quit using the app and ultimately abandoning it.
Thus, to eliminate such issues, ensure you are also focusing upon resolving bugs, errors, and others into the app.
Not even a single trace of error should bother the flawless experience of the users.
As the competition is getting fierce every day with lots of mobile applications coming in, thus, it is crucial to know what biggest mistakes to avoid before and after mobile app launch and what plus can be given.
Ensure you are following these points to make your application superior & successful. For making everything awesome, create a checklist, and go through all these points and see how to entice users. Be responsive to the feedback, update your app timely, come up with better solutions, and so on.
If you are still in doubt, connect with our experts for more details.
Co-Founder and VP Mobile Architect at Appventurez. An expert programmer who is passionate and loves to explore emerging mobile technologies. As a leader, he is a perfect match as he is always there for the team to help and guide them to learn and implement smartly and effectively.
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