The mobile app market has definitely become more serious throughout the past years and organizations are thinking that its difficult to make their app compete with an ocean of rivalries. Utilizing a far reaching mobile app launch checklist is fundamental for preparing to an effective launch and a productive situation in the application commercial center.
Last year, we made an 18-point mobile app launch checklist for 2020. Now, it’s almost mid-October, so we have created a mobile app launch checklist for 2021. There are some additional pointers and previous pointers are imprvized with new information.
There has been a noteworthy increment in the assortment and kinds of business applications that are being downloaded, with more buyers going to mobile applications to associate with brands. Indeed, it is assessed that somewhere in the range of 2016 and 2020, yearly downloads will twofold to approximately 284 billion.
All things considered, it has gotten progressively imperative to have a thorough procedure and effective application launch so as to contend in this scenario. First, lets talk about its significance in the industry.
Why you need a Mobile App Launch Strategy?
There is a ton of exertion and work that goes into building a real application, which takes months and even a very long time to really complete every perspective of it. And afterward it is important to introduce it before your audience in a replishing way to dazzle them.
That’s where a mobile app launch strategy becomes effective! As you are launching a business product in the market for your audience, you need to make sure that it fulfills their expectation with the release. Here are the pointers that convey the significance of launch strategies of a mobile app:
- The official declaration of the product launch in the market for mobile users
- Increasing brand awareness by keeping your audience aware of the app launch
- Keeping the hype or buzz alive for your upcoming mobile app
- Determining the core factors that impact the launch strategies
In the wake of contributing time and cost to develop an app, it is time presently to launch it for your users and supporters. While many people invest vigorously in building their application, they forget to put some money in launching their app successfully.
Be that as it may, with regards to pulling in the consideration of the appropriate audience, it is difficult to apply any such control on it. When you are attempting to persuade the correct users to review your application, or a distribution or the application stores to include it, you would need to depend on third party agents. That’s where a mobile app launch strategy plays an important role.
Stages of Mobile App Launch
Launching a mobile app requires several stages to follow, and that with a step-by-step procedures. There are four principle stages that are included in this app launch guide:
- Acquisition Stage
1- Collaborate with Initiators
One of the most disregarded parts of showcasing a mobile app is reaching influencers, distributions, and bloggers to get backlinks and give legitimate audits. When you think of how to make an app go viral, this strategy becomes very effective.
Make a rundown of contacts that are pertinent to your industry or specialty that may be keen on expounding on, and assessing your application. Keep your pitch succinct with a connect to your press unit or point of arrival.
The reason behind keeping this step on top of mobile app launch checklist is that you need publicity to create an hype for the release. And this strategy is very effective to reach the objective.
2- Outreach investors
Investors and stakeholders are the key players that can make your mobile app launch strategy big and successful. Outreaching them at events and business occasions will be helpful and you can discuss your ideology with them to catch their interest.
Moreover, build a short and impressive speech to showcase the idea about your product launch. It will be profitable for you if you are prepared to tackle them and convince them of your app strategy.
3- Create Paid Marketing Campaigns
While you are building expense plans for different advertising exercises you should ensure that put something in a safe spot for mobile advertisement strategies. This plan also helps in establishing hyperlocal marketing strategy for the app geo-targeting users.
Based upon your geotargeting segment, you can likewise consider different platforms like Instagram and Twitter. Though the outreach might not as huge, but it is very effective for your mobile app launch strategy.
Also, read the complete benefits of geolocation-based apps for businesses.
In case you’re focusing on social media ad platforms, you have to get attention from the individuals in a short span of time. Moreover, Google search ads is also a beneficial option when you are providing exactly the right product to the audiences.
4- Establish social media presence
The power of social media platforms is limitless and businesses are utilizing these platforms to engage more audience and build a large user base. Establishing a great social media presence can be a perfect strategy to move a step forward towards a successful mobile app launch strategy.
Get to know how much does it cost to create app like Tiktok.
Using the right hashtags and audiences, hit the apporpriate audience with geolocation metrics to reach your objectives successfully. Make sure you utilize the promotional features as well to create sponsored post.
1- Pick a date
This is significant as this date is the thing that will shape the whole timetable of your mobile app launch strategy. You may in any case be highly involved with doing everything necessary for building a heavenly application, however the date of your launch will keep everything consistent and focused on the plan.
Possibly, your mobile app will remain in optimization mode forever. Nonetheless, it is significant you fix a day for its launch. In doing such thing, ensure that you delivering a user-oriented product in the market for your audiences that can fulfil their expectations as well as requirements.
2- Recognize your audience with market research
One of the most significant pre and post app launch snags to avoid is not doing statistical surveying appropriately. Before you start any development work, you have to recognize the vital competitors in your particular application category.
It doesn’t make a difference how intensive your promoting endeavors are – if your application doesn’t address users’ trouble or addresses a problem area for which you are launching mobile app in the market, at that point your product will essentially not succeed.
3- Analyze Competitors
Each business and application, regardless of how unique you may think it is, has direct competitors of their own. Though, it’s not a bad thing everytime you thing of this aspect! Analyzing and recognizing the businesses that have the same idea is one of the key steps in the success of your mobile app launch strategy.
The contenders can really turn into a rich goldmine of data for you and your exploration can truly boost the efforts of mobile app development, marketing and its launch.
4- Build User Personas
This is one of those first things that structure the premise of whatever else that you will do with the application. Regardless of whether you effectively own a business and building an application for your whole business, you should have an unmistakable mobile app user persona before you do all the difficult work.
The user ought to be the focal point in every single effort or step in building a reliable mobile app launch stratgey. Consequently, building up a purchaser persona is a command for you, in the event that you need your application to encounter any proportion of achievement at its launch.
5- Create landing pages
Mobile sites are one of the key reasons for the increasing downloads of mobile apps. Making a pre-launch landing page or at any rate a pre-launch video for your product has become standard practice in a mobile app launch checklist.
When you have a video for your site, you can reuse the content while implying mobile app store optimization guide, on the social media platforms, or even use it for the paid promotions.
While building a promotion for your app, having a pre-launch site is likewise an incredible method to do some early SEO practices from the beginning to build a consistent domain authority. Moreover, you should also look to build the ratings of the landing page on Google ratings to gain more attention.
Apart from these pointers, you should also focus on video marketing for your app launch. Have a look at the following infographic:
- Launch Stage
1- Invest in Press Releases
Press is the most ideal approach to launch your application, and the most ideal approach to get press is to physically contact writers. The time has come to execute the press pack you arranged before and contact the rundown of best news apps, columnists, bloggers and influencers you assembled.
An article from a significant tech blog is an incredible method to build traffic and download rates. Make sure to send data about your application’s launch to famous application audit destinations and other content distribution channels you believe are significant.
2- Announce app launch officially
When choose to launch your application on the decided date, you may set for its deliveryto execute the plan of mobile app launch strategy. In any case, it is significant that you keep this declaration prepared and drafted. Moreover, make sure you know how to submit your app to the Google Play Store and Apple App Store.
You need to make a developer’s account or business account to submit your app on these marketplaces, and wait for the approval. Once your app starts to show up, your audience can flexibly download it anytime.
3- Increase Store Ratings
Getting a healthy number of positive ratings would be prudent on your mobile app launch’s day. This is the key reason your application will stand apart on the store’s landing page, gain perceivability and accomplish natural downloads. This can elevate the success of your mobile app launch strategy effectively.
An average rating is perhaps the most ideal approaches to attract new downloads from users utilizing the mobile app stores. Start with your targeted communities, people in relation, and above all, your test users. You can also send .
1- In-App Store Optimization
App Store Optimization (ASO) includes enhancing your App Store page to rank higher in query items and convert at a higher rate. Over 65% of applications are found from a pursuit in the App Store legitimately. This mobile app launch strategy is crucial for your overall success as well.
Once your application is positioned exceptionally in look for a specific keyword, it will keep on positioning for quite a long time after. The higher your application stays in position, the more obvious it is to possible users. Using various mobile app performance metrics, you can implement ASO practices.
At last, the expanded perceivability should prompt more downloads, which will help get your application seen by editors. An effective ASO strategy is dependant on a variety of components which incorporate title and selection of keywords. Make sure you align them well.
2- Work on 2-way Engagement
A post-launch app marketing strategy to improve the engagement with target audiences and enhance the 2-way communication. Brands utilizing in-app alerts to speak with users will see user retention by getting messages 72% more than before.
In-app notifications that don’t need quick activity, but are significant to utilize. These can incorporate alerts about application issues, transaction failures, or feature updates. In that case, implementing a push notification plan would be very effective.
3- Keep Support Team active
You might be surprised to see this pointer in mobile app launch strategy, but it can really become of the an effective post launch app marketing technique for your app business.
Even if you get 100 to 500 downloads in a month, you will require a support team that can help you establish a strong presence in the market. People will know about your reliability and trust your business everytime they utilize your app.
4- Focus on feedback & ratings
Another post launch app marketing strategy is to offer your audience to review your app on the store and give their valuable feedback. When you think of how to increase app user engagement, this technique becomes very crucial.
Consider when and how you need to request a feedback and ensure it streams well with the user experience so it won’t baffle users. The more deliberately the popup is set, the better the odds are for a positive survey.
5- Track Everything
You have done so many things for implementing an effective mobile app launch strategy. But how will track the progress of your efforts! You need to keep track of everything – from ad campaigns monitoring to sharing the visibility of your app on social media.
In addition, you need to make sure that everything is going according to the plan and you are at the right way to secure your app success. In that case, follow the guide from the start, and keep matching every pointer with the target list.
There is a huge competition in the mobile app markets and you need to define your app uniquely from others. In order to do so, you will require a strong mobile app launch strategy. Determining the significance of every stage in it is crucial and you will require to follow the above pointers consistently.
Apart from mobile app launching, it is important to market this activity and attain maximum attention from your target audience. Have a look at the following infographic explaining the important pointers to market your mobile app launch in the industry.
Mobile App Launch Marketing
Obtaining a profound understanding with regard to the above explained mobile app launch checklist can help you establish a stable foundation. Make sure you keep everything aligned and you won’t need additional effort, time and money to spend in this big project.
How Appventurez looks into Mobile App Launching? (conclusion)
Building a reliable mobile app launch strategy is very important to gain success for your efforts. It requires creating a checklist of essential pointers to create an impact on your target audience and competitors. Appventurez not just makes sure that the app is developed with quality, but also being presented profoundly among its users. We ensure the complete progress of your project from designing to launch, and then successful optimization.
Co-Founder and VP Mobile Architect at Appventurez. An expert programmer who is passionate and loves to explore emerging mobile technologies. As a leader, he is a perfect match as he is always there for the team to help and guide them to learn and implement smartly and effectively.
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