Artificial Intelligence exists as an influential buzzword among the spectrum of industries forging ahead to achieve success.
A recent survey report by Statista reveals that the worldwide funding of AI startups jumped from approx 670 million US dollars in 2011 to around 36 billion US dollars in 2020 & still growing in the post-pandemic time.
The innovation of AI stunned the global tech community when it was first introduced as the artificial neuron in 1943 & today, the technology is entirely transformed to spearhead the ever-changing demands of new enterprises.
Let’s see how exactly AI is empowering tech startups to stay ahead of the competitive marketplace!
Table Of Contents
- To ensure great customer experiences
- To make precise data-driven business decisions
- To shape result-driven marketing strategy with smart AI tools
- To escalate data security in a systematic way
- To incorporate human & machine interactions
Another survey by Statista states that a New York-based startup company i.e UiPath emerged as a top-funded venture that gathered over $2 billion investment in the period of 2016-21 which is quite comparable to a few popular on-demand apps that received funding.
More prominent tech startups that have joined the AI-driven space are Indigo, Nuro, Tempus that hold over 1 billion U.S dollars equity funding in the growing market. And most of these companies are focused on robotic process automation (RPA).
All those technopreneurs heading to appear in the industrial landscape shall need to integrate Artificial intelligence in business for futuristic outcomes.
Incredible Reasons To Implement AI-powered Solutions In Startups & Tech Businesses
#1 To Ensure Great Customer Experience
As per the American Express report, over 40% of people expect quick & uninterrupted customer services, no matter if you’re a well-established company or a startup.
The ideology behind understanding the role of customer & user experience is primarily focused on improved customer satisfaction that matters a lot for new tech startups.
After all, a customer is a king for every business & it can’t be overlooked. The role of chatbots in enterprises & AI-powered tools benefit enterprises with a great potential to serve efficient customer services, particularly in the initial growth days.
Artificial Intelligence in business is very crucial to ensure a remarkable customer experience.
When a user feels valued while having first-time interaction with your customer support then it’s a good sign of achieving a competitive advantage over your business rivals.
Surprisingly, Accenture’s report also says that more than 80% of customer support facilities will integrate bots by 2021 & it’s happening for real!
More & more startups are turning towards chatbot development with AI-powered apps to deliver human-like responses to common customer queries.
Besides answering customers’ general queries through natural language processing, such messenger chatbots are capable of performing these activities:
- Gathering data related to existing customers including age, demographics, likes, dislikes, etc.
- Presenting relevant offers & discounts to consumers.
- Encouraging them to explore your blogs & FAQ sections for more information.
- To determine issues faced by consumers with services or products.
The role of Artificial intelligence in businesses is backed by chatbots that are trained to engage with users & answer their queries on the basis of data they collect from their learning.
The way chatbots are providing covid-19 information to guide the general public with all sorts of information, the implementation of AI-powered apps can do wonders to the startups appearing in the business world.
#2 To Make Precise Data-driven Business Decisions
Once again, the unavoidable role of AI in business gets highlighted when an organization can count on this technology to make future-proof business decisions.
Well, the dependency of startups on AI-powered apps is influenced by the benefit of advanced business analytics. The combination of mobile cloud computing, machine learning, & business-critical analysis adds to the overall competence of artificial technology in shaping the futuristic growth of modern tech startups.
The utilization of these new-age business intelligence tools remained top mobile app development technology trends in 2021 & will continue to be in the next year.
The amalgamation of these powerful technologies with AI-powered tools helps in fetching valuable insights with real-time details of market trends.
While it’s clearly irrelevant for new brands to go ahead with a handful of surveys & reports on consumer behavior, the power of artificial intelligence in businesses collaborates with the latest mobile app development technologies to empower them to make smart decisions.
#3 To Shape Result-driven Marketing Strategy With Smart AI Tools
Startups can bank on AI-powered tools to marketize their brand more efficiently. The benefit of artificial intelligence covers various phases of branding & promotional activities as mentioned below:
- Upscaling content generation- Using AI-powered apps can guide marketers to explore the most impactful content ideas to exemplify their brand value. All sorts of strategies to promote an app or a product are aligned with the help of content optimization tools that are powered by AI.
- Planning & managing digital ad campaigns- The majority of tech startups strategize to run a well-planned advertising campaign to expand their customer reach with result-driven digital marketing efforts. AI-powered tools enable startups to create ads & make the most out of the automated procedures of media handling, cross-channel marketing, testing, analysis, optimization, research, & more.
- Advanced-Data Mining- AI-powered apps & software bring valuable insights for startups to learn the personal digital interactions of potential customers. Business enthusiasts & marketers find it worth investing in artificial intelligence to optimize their products or services as per the needs of their target market.
#4 To Escalate Data Security In A Systematic Way
Regardless of being a technology startup or not, your concerns about cybersecurity challenges are always genuine as you’ve to get a backup plan to mitigate them at priority.
Even Google takes security seriously as it keeps updating its user search algorithms to strengthen the security system. Despite having a solid security system, the tech giant brought an update that blacklisted over 20,000 sites along with 50,000 phishing platforms in a week.
It’s alarming for new businesses as the cases of cyberattacks are surging exponentially. The outcomes of a data breach can cause a big loss of 3.86 million for any organization & startup recovering from its adverse impact, as per a report by Norton. In fact, a company takes a timeline of 196 days to overcome a security attack.
There is always a need for a powerful security system as relying on outdated threat detection software is no longer an option for new businesses. AI-powered apps are driven by advanced machine learning algorithms that provide high-level security to the database system of a company.
Artificial intelligence shapes robust security solutions that can track suspicious activity or third-party access to sensitive information shared by users.
So, cybersecurity remains a priority for startups & a major reason to know how to choose AI app development company that can meet its requirements.
#5 To Incorporate Human & Machine Interaction
Another significant reason to use AI-powered tools is to cut down the repetitive & not-so-important tasks. Although the technology is not determined to eliminate manual procedures, it certainly works exceptionally well when integrated with human efforts.
When artificial intelligence & machine learning come together with an app, the channel of seamless interactions between humans & machines appears to exist. All types of AI-powered apps are highly powerful to augment operations instead of replacing the efforts needed from the workforce.
It’s unarguable to say that the benefits of artificial intelligence for businesses are beyond the technological necessities of startups.
New entrepreneurs from the tech industry see it as a time & money-saving option with diverse approaches to minimize tasks with ultimate business automation.
How Appventurez Is Empowering Startups With Powerful AI App Solutions?
As the future of Artificial intelligence is all set to initiate a revolutionary transformation to empower startups & new tech industries, we at Appventurez are ahead to shape innovations with the development of custom AI-powered apps to facilitate our global clientele.
We’re backed by a team of dexterous business strategists & developers committed to delivering world-class software solutions to empower ventures in the competitive marketplace. Right from brainstorming ideas to outlining strategies, our bespoke specialization in AI & ML app development is determined to meet the clients’ expectations.
At the same time, our tech minds dedicate their proficiency to bringing long-term results with the delivery of business-centric AI-powered app solutions to stand among market competitors.
Q.1- What’s the future of Artificial Intelligence for startups?
Well, it’s imperative yet trickier to answer the question of how startups will be using AI-powered apps in the future. The reason is the consistent evolution of technology with time & the consequential impact of pandemic-like scenarios that are completely unpredictable. However, the role of Artificial intelligence will remain at a center stage of the business strategy of every tech startup & SME.
Experts predict the future of AI-powered businesses with the perspective of easing day-to-day tasks & operations for computers. From training driverless cars to monitoring tons of data, artificial intelligence will evolve to accelerate business procedures.
Q.2- What top artificial intelligence startups to look out for in 2022?
- Lemonade, an insurtech startup company that came up with a powerful marketing strategy & an online platform that uses AI-powered tools to run digital assistants on websites & apps.
- C3.ai enterprise emerged as a leading AI-powered startup that provides enterprise AI software. The company creates AI models to let users access predictive analytics & maintenance of data, inventory management, resource management, fraud detection, & productivity.
- The Butterfly Network is a purpose acquisition company with a market value of $1.5 billion. The company’s product Butterfly is an ultrasound device that uses an AI-powered app to provide high-quality imaging to ultrasound results.
Co-Founder and AVP Technology at Appventurez. An accomplished Android and React Native developer who is a fan of clean and optimized code, he is a passionate team builder having smart project managerial skills and has a deep love to provide end to end solution.
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