Top 10 Web Application Development Trends to Look in 2024

Practices that provide positive results become a trend and later on, become an integral part of any organization.  In the field of technology, the concept of practices is changing even more rapidly. With so many pluses added and issues resolved, technology is entering the market with full force where web app development is no alien.  […]

Updated 5 March 2024

Chandrapal Singh
Chandrapal Singh

Director at Appventurez

Practices that provide positive results become a trend and later on, become an integral part of any organization. 

In the field of technology, the concept of practices is changing even more rapidly. With so many pluses added and issues resolved, technology is entering the market with full force where web app development is no alien. 

Almost every year, web application development trends change, giving new directions and opportunities for mobile app developers, web developers, and business owners. This is the reason, there are over 1.8 billion websites available on the internet carrying their own set of concepts, strategies, and other parameters. The sites are divided on the basis of design, content, digital marketing techniques, development, and so on. 

With so much competition prevailing in the market, the one who is following trends carries the chances of winning the race as compared to those who are still using traditional methods. 

There is also a report showcasing that around 38% of website visitors stop engaging with the website if the content and layout are not attractive, engaging, or new. This simply results in losing users and ultimately strengthens the decline in conversion rates too. 

To stay away from such a situation, a business owner has to make their website robust, unique, and engaging while following top web application development trends. Keeping the importance of web development trends in mind, here is the blog mentioning those trends to support a website performing great in the market among the competition.

Before getting started with the trends, let us quickly have a look at some of the facts and figures to strengthen the base regarding web application development trends.

Web Application Development Trends Statistics

  •  According to the survey, over 77% of digital agencies figured out that poor website UX is their significant weakness. As more people are spending their money on online shopping, it becomes important to put effort into web app development. 
  • Almost every year, the online sales market is increasing by 20%. The sale is expected to reach $ 4 trillion in 2023 from $2.3 trillion 3 years back.
  • Bigcommerce stated that 51% of Americans prefer buying online products and 56% of online stores have a physical store too.
  • According to HubSpot, 47% of website visitors often check out the company’s services/products before going ahead with any other section of the site.
  • Over 38% of visitors stop engaging with the site if the layout or content of the website is unattractive. 

The stats are enough to understand why focusing on a website is an important thing, no matter, whether an application is generating more traction and traffic to the business. Also, as per psychology, if the business has a website apart from the mobile application, the trust factor simply strengthens. 

Understanding the essence of a website for a business, it is now the time to look at the website application development trends for the upcoming year and beyond. 

Let’s get started- 

Top 10 Website App Development Trends To Look At In 2023 & Beyond

Web Application Development Trends

Chatbots & Artificial Intelligence

Chatbots are the best way to engage users to the app, and website along with answering users to their queries on time without physical assistance from anyone. Chatbots were part of the website and applications, and they will remain a prominent part of the web app development trends in 2023.

These chatbots are powerful and allow users to do things instantly without any manual assistance. Chatbots are powerful and are supported by artificial intelligence. AI, the leading and one of the most popular web development technologies is the support system behind a major number of other technologies. 

Top reasons about how AI-powered chatbots will trend in 2023 & beyond- 

  • Assists users to find relevant information and solutions
  • They are easy to operate and use, can be created and implemented into a website and application
  • Helps in engaging users to the app or web
  • Saves time for the users with timely replies

Top benefits of AI-powered chatbots web app benefits for enterprises– 

  • Improves customer engagement
  • Helps in answering questions and queries of the users on time
  • Makes a great impact when integrated into a website
  • Easy accessible
  • improves user experience, marketing, and sales pitch

Motion UI

Another great way to grab the attention of the users through the website is to opt for Motion UI. By integrating it, the users of the website can get relevant and specific information.

The motion UI has the capability to keep the simplicity portion of a site resulting in maximum appreciation from users. Also, adding animation will allow web developers to add some styling parts to the site among thousands of other static UI. Here a leading mobile app development company can help you with this. 

Top reasons to opt for motion UI trend

  • Helping website users to get exact information
  • Directs users to the required area
  • Supports in easing the task of animations like a hinge, spin, slide, scale, etc
  • Helps in improving the animated elements seamlessly

Top benefits of motion UI for businesses

  • Will help in simplifying service/product promotions
  • Helps in improving the brand’s status
  • Supports building credibility through spontaneous storytelling
  • Increases user engagement by leaps and bounds


Made its way in quite many industries, Blockchain is one of the most effective methods of collecting while coming with the concept of decentralized data storage. 

The report by M&M showed that the blockchain market is worth $39.9 billion by the end of 2025. It has made its way into various businesses because of its capability to provide a high level of security with no intermediaries between transactions available. Transactions that are being made are first verified and then rely upon a complex algorithm.

As it is becoming a part of other top businesses, including this web application development technologies can also bring more users, trust, and ultimately engagement.

Top reasons to choose blockchain trend in 2023

  • Easy to use
  • Simplifies user transactions
  • Supports in preventing scandals, privacy violations, forgery, fraud, and others
  • A great alternative to transferring money

Top benefits of blockchain for businesses

  • It offers high interoperability
  • It can be integrated with other technologies like AI, IoT, etc
  • Helps in creating new digital products
  • Helps in gathering faster customer data

Video Content

Video content is often liked by users and integrating video content or moving backgrounds can bring more engagement to the website. This further results in making businesses opt for various ways to entice their audiences while informing them of their products and services. 

It has been seen that video content simply increases sales by 64% to 85% and it is also predicted that online stores are also going to use video content for their product and service descriptions in the coming year. 

Another statistic presented that video marketing can boost CTR by 200-300% easily while increasing the purchasing intent by 97%. Also, live videos can drive 300% more engagement when comparing it with normal videos.

Thus, adding video to the website is the best way to bring more audience, as a result, it will remain the web app development trend for the year 2023 and beyond. 

Top reasons to opt for video content in 2023

  • Helps in making customers identify the best feature or benefit of the website
  • Offers a better understanding of the product or service
  • Letting users find out the products they are looking for
  • Keeps them engaged with the website and helps them in taking a faster decision

Top benefits of video content for businesses

  • Increases user engagement
  • Increases sales
  • Supports in branding
  • Creates a satisfying situation for both customers and businesses

Single e-commerce Network

E-commerce networks that are single help in providing flexible systems accessing online stores to cooperate. 

It further helps in increasing the attractiveness of online stores and gives a push to the e-commerce development industry. By the end of 2040, about 95% of all purchases will be done through eCommerce mediums according to 99Firms.


AR/VR development both the most popular web development technologies is the tool behind various top-performing sets. The technologies are easy, quick, and interactive and are apt for the web application development trends & technologies for the year 2023 and beyond. 

When integrating them into the mobile application, helps marketers reach their prospective audience easily while interacting with social media audiences too. 

Snapchat is one of the examples of web applications that allow users to add their bitmoji via AR/VR technology. Thus, the technology when integrated nicely into the website, getting more engagement from the users will simply become high. 

Top reasons to opt for AR/VR in 2023

  • Users can get real-time product performance activity
  • Even without unboxing, users can simply verify the functionality of the product
  • A smartphone is enough to indulge in the experience

Top benefits of AR/VR for businesses in 2023

  • Offering virtual tours to the customers
  • Outstanding customer experience
  • User outreach 
  • Consumer data as per their behavior
  • There is no language barrier

Single-Page Websites

A single-page website offers users a long scrollable page offering all the information at once without letting them move toward another web page. The long scrollable page thus helps in saving visitors from complex navigational processes, a lot of content, and a multi-level menu too.

Though single-page websites are highly used for e-commerce platforms, however, they can be filled into mobile websites letting users get all the information at once without jumping from one page to another. 

For getting the same functionalities, connecting with the right web development company can bring fruitful results in no time. 

Top reasons to opt for single-page applications in 2023

  • All the information on a single page
  • It is easier to act and decided for customers
  • Loading time gets faster
  • It helps in saving time

Top benefits of a single-page app for businesses

  • The website will become simple, intuitive, and seamless
  • Eases customer navigation
  • Enhanced web experience 
  • Faster decision-making process

Progressive Web Apps

PWAs are fast, engaging, and reliable and they are quite similar to native mobile applications and can also work offline too. Concluding all these together, they are great when it comes to enhanced user experience. 

Also, it is expected that by 2023, PWAs will be the major competitor for Native mobile applications. 

Top reasons to opt for PWAs in 2023

  • Instant updates and ease of use
  • Work similar to native applications
  • Scalable and reliable
  • Increases accessibility

Top benefits of PWA for businesses

  • Loads website faster 
  • They are said to be better than web apps
  • Increases conversions by 78%
  • Offer native-like user experience

Push Notifications

Push notifications are great when it comes to informing users about what is happening inside the website and what the users are missing from the website. They are great for businesses to let users always connect to the website. 

Also, changes made to the website or terms & conditions changed, push notifications in this situation are the best investment. This will ensure that your users are always informed about every single thing happening on the website. 

Top reasons to opt for push notification in 2023

  • Informing customers about things they are missing on the website
  • Keeps users engaged in the app
  • Opens direct communication between customers and businesses
  • Enhances user shopping experience

Top benefits of push notifications for businesses

  • Negotiates spam filters for delivering messages to the customers
  • Helps to target a specific set of users
  • Improves branding
  • Improves conversions rate

Social Selling

Social media platforms are the best investment that is being done by businesses to reach a larger audience along with spreading information about the brand and business to a large number of people. 

It has been seen that social selling leaders are cherishing 45% more sales opportunities as compared to their competitors. Through social media applications, businesses can generate good revenue while connecting with the audiences too. 

Top reasons to opt for social selling

  • Wide audience reach
  • Users can get to know about the brand, products, and services through social media
  • Users can gain information about the brand and its policies or the products launched

Top benefits of social selling for businesses

  • Larger audience reach
  • Businesses can connect to the audience anytime anywhere instead of sticking to the website
  • More selling opportunities
  • Better revenue streams


The above-mentioned points are the top web application development trends for the year 2023 and the coming years. By integrating them into the website, a business can simply reach a greater target audience while enticing the active audiences too. 

These trends are going to make an impact for uplifting the business into the market giving tough competition to a major number of competitors. 

If you still have any doubts and would like to know more about web development trends, connect with our experts today!

Chandrapal Singh
Chandrapal Singh

Director at Appventurez

Director and one of the Co-founders at Appventurez, Chandrapal Singh has 10+ years of experience in iOS app development. He captains client coordination and product delivery management. He also prepares preemptive requisites and guides the team for any possible issues on a given project.

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