E-commerce Website Security Essentials: Protecting Your Online Store

Learn essential e-commerce website security measures to safeguard your online store, protect customer data, and enhance trust in your business.

Updated 19 November 2024

Omji Mehrotra
Omji Mehrotra

VP - Delivery at Appventurez

E-commerce is now an obligatory part of commerce and provides businesses with an unbeatable chance to reach customers all over the world. However, with this expansion comes a critical responsibility: protecting customer data and maintaining trust. Online stores are increasingly being hit by cyber threats that can jeopardize business reputations and customer information.

In this article, we look into all the best practices that every online retailer needs to adopt to protect their platform. This guide goes beyond understanding the value of e-commerce Website Security to actually putting measures in place to protect your e-commerce store from any threat.

E-commerce security

Understanding Cyber Threats

As the digital age conjoins companies into the cyber world, there are plenty of cyber threats in e-commerce platforms, risking not only business operations but also customer trust. The first step in building a strong security strategy for your online store is to understand these threats.

Once you identify potential vulnerabilities and implement strong security measures, you can provide your customers with a safe shopping environment. Here are a few statistics related to cybercrime.

  • The average cost of cybercrime has reached $4.88 million in 2024.
  • 88% of cybersecurity breaches happened due to human error.
  • The average time to identify a breach is 194 days.
  • The average cost spent after data recovery due to ransomware was $2.73 million in 2024.

What is E-Commerce Security?

E-commerce security is a guideline that always works to ensure there are no broken transactions on the internet. It contains protocols that protect customers and owners who are involved in online selling and buying goods and services. In order to gain your customers’ trust, you have to put in place e-commerce security basics. Such basics include:

  • Privacy

‘Privacy’ is concerned with preventing anyone from engaging in activity that will result in sharing customers’ data with unauthorized third parties. No one but the online seller a customer opts for should have access to a customer’s personal information or account details.

Such information is a breach of confidentiality when sellers let others have access to it. At the very least, an online business should need to have a minimum necessary minimum of anti-virus, firewall, encryption, and other data protection set-up. That will go miles in warding off the client’s credit card and bank details.

  • Integrity

Another important concept behind e-commerce Security is ‘Integrity.’ That means, for instance, that you need to ensure that the information that customers have shared online has not been changed. It is all about the business online, which is using the information freely provided by the customer without making any changes. If there is a change in data, customers will not trust the security and integrity of an enterprise.

  • Authentication

In eCommerce security, the principle of authentication is that both the seller and buyer should be real. In addition, they should be who they say they are. They should prove the business is real, deals with real things or services, and actually delivers on what it promised. It is also good for the seller to make sure clients provide proof of identity so they can feel secure with the online transactions. It is possible to guarantee authentication and identification. If you cannot do this yourself, then hiring an expert will make a difference.

  • Absence of denial

It is a legal principle that people in a transaction cannot deny or repudiate their actions. Because e-commerce happens in cyberspace without live video, other parts of the process are less safe than you would typically experience in a live, video-immersive environment between you and the business you are considering buying from.

E-commerce security has another layer with non-repudiation. It confirms that you, the players, communicated back and forth to those hearing the talks. As such, in that specific transaction, for a party to negate a signature, email, or purchase, they have had no right to do so.

The above basics are the foundation of any website security. Besides, a site owner can get an SSL security certificate for customers’ online data protection. Let us discuss it in brief.

Essential security practices for e-commerce websites

The security of an e-commerce website is of utmost importance in protecting customer data, trust, and other crucial things around it. Here are crucial security practices for e-commerce websites:

  • HTTP

When using HTTPS, consistently implement an SSL/TLS certificate to encrypt the disclosure of data, such as payment details, flowing between the server and the clients. An organization can choose an SSL certificate, EV SSL, OV SSL, or DV SSL certificate, depending on the budget and security requirements.

However, it is wise to buy EV SSL certificates for higher validation and authentication, which are ideal for e-commerce and financial & banking sector websites. The OV and DV SSL are gradually lower in terms of validation compared to EV SSL certificates.

  • Authentication

To achieve strong authentication, you should implement strong password policies, such as complex passwords, and encourage users to activate two-factor authentication (2FA). For admin accounts, use role-based access controls so access to sensitive areas of the site is limited as much as possible.

  • Regular Software Updates

You should regularly check to ensure that all software, including the CMS (the tools that power your website), plugins you use to extend the base functionality, and external tools you connect to, is kept updated to fix security flaws.

  • Payment Gateways

Process secure transactions directly using reliable third-party payment gateways. Do not keep confidential payment data on your servers.

  • PCI Compliance for data

You should make sure you are meeting the Payment Card Industry Data Security Standard (PCI DSS) and secure customer data by encrypting it during transmission and storage to avoid unauthorized entry. Gather just the necessary data and refrain from keeping any irrelevant personal details.

  • Security Audits

You should perform routine external security assessments and penetration tests to see what can be found and what weaknesses can be exploited. You should also deploy ongoing surveillance to keep an eye on any odd or suspicious behaviors and possible security intrusions.

  • Backup

You should back up all your data and keep a recovery plan for data restoration in case of any unfortunate cyber incident.

  • Awareness

An organization should have a regular training program to make employees aware of the rising cyber threats. Human errors are mainly responsible for cyber-attacks.

Conclusion

The above discussed are the essential security practices that an organization can implement to minimize the risk of cyber threats. Organizations can consider security as the top priority to secure sensitive information and build customer trust.

 

 

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    Omji Mehrotra
    Omji Mehrotra

    VP - Delivery at Appventurez

    Expert in the Communications and Enterprise Software Development domain, Omji Mehrotra co-founded Appventurez and took the role of VP of Delivery. He specializes in React Native mobile app development and has worked on end-to-end development platforms for various industry sectors.