Blog / Artificial Intelligence / Role of Chatbots in Making Enterprises Efficient

Role of Chatbots in Making Enterprises Efficient

Chandrapal Singh By Chandrapal Singh | September 4, 2019
chatbots for enterprises

Want to order your favorite pizza, want to book your movie ticket, want to know the weather outside, or scheduling your meeting or maybe want to find your true love?

Chatbots are available to serve you fully.

These not so cute yet interactive bots are making the life of consumers easy while increasing the consumer retention rate and ultimately helping businesses. 

With bots, there is no need to stand in queue for hours or waiting on hold to talk to the authorized person in a service center, etc. 

Offering ease of interactional operations in a fun way, chatbots have started to play a more prominent role in almost every domain be it- enterprise, healthcare, education, travel or tourism, finance and many more. 

Today, chatbots can be easily integrated into an application, social media platforms, and website in order to enhance customer service functions and other marketing strategies.  Not just that, these bots are also the underlying force helping businesses to boost productivity along with enhancing customer service and cutting costs. 

Let’s check out why chatbots are essential for business as they are ultimately helping it by offering user-friendly experience to the users- 

chatbots for enterprises graph

What do chatbots for enterprise does

  • They Cut Down Operational Costs– Using chatbots, businesses can save up to 30% of their usual operating costs. Thus, showing, why chatbots are a must-have for businesses. 
  • Chatbots Empowers the Team- Chatbots can never replace the human presence rather they are becoming first-hand support to filter customers’ requests.
  • Help in Boosting the Brand Value- Visual interaction helps in holding customers while offering a friendly, relatable and relevant experience to customers.
  • They offer personalized alerts- chatbots have the capability to deliver personalized notifications and alerts to customers and employees by keeping them updated about various changes and news in the organization.
  • Handles lots of customer queries- chatbots can handle lots of queries single-handedly without any glitch.
  • Informing about Identical products or services– when businesses sell almost similar products making it difficult for users to choose the best out of the best, chatbots in such a situation distinguishes one product with another one. Also, chatbots can assist customers to get the right service or product.

Countries that are very much obsessed with chatbots

Countries that are very much obsessed with chatbots

Chatbots helping various industries

Before going any further or maybe hiring an app development company for developing your chatbot based mobile application, it is important to understand what are chatbots and why are they becoming so popular these days. 

So, without further ado, let’s check out- 

What are chatbots?

what are chatbots

Chatbots can be defined as Artificial conversational and an interaction-based entity that read and intellectualize text-based signals or most-often used pre-calculated user phrases in order to stimulate interactive human conversation. 

In short, these bots are built to automatically engage with received messages along with answering the same. Also, they are made to respond differently to messages containing certain keywords and even to use machine learning to adapt responses to fit the situation.

These bots leverage different chat mediums like SMS text, website chat windows and also social messaging services across platforms like Twitter and Facebook in order to receive and respond to different messages.

Where are chatbots used?

where are chatbots used
what do you predict you would use a chatbot for

Focussing majorly on the business domain, there are different kinds of bots businesses can incorporate in their business domain-

  • Support Chatbots
  • Skills Chatbots
  • Assistant Chatbots

Before going in detail about how chatbots make businesses efficient, it will be wise to understand why business should consider chatbots- 

why businesses should consider chatbots

As we are done with the question-answer round of why businesses should choose chatbots, let us now indulge ourselves with the question, how chatbots are making businesses efficient.

Main benefits of using chatbots for your business

All-day Availability

Chatbots becomes quite important for those businesses that interact with consumers on a regular basis. Continuous interaction with users without any glitches becomes one of the first benefits of chatbots in customer service that cannot be neglected in any way. 

No matter, if your business is in the developing stage, or at the stage of global, providing customer service 24 * 7 with the instant answer will bring tremendous impact on client satisfaction and their willingness to buy certain products or services. To combat such a situation, chatbots for enterprises are the ultimate option as they never get tired by answering to client’s commands. 

They are built and designed in such a way that they can work while engaging with audiences 24 hours a day, 365 days a year. Incorporating this feature in the mobile application, organizations can easily handle more tasks while saving time to answer FAQs about service or product without making a customer wait. 

Processing Automation

As chatbots remain available 24*7, they can automate mundane tasks like answering FAQs repetitively for different customers without getting agitated or angry. 

Furthermore, compared to humans, chatbots are usually designed to perform multiple tasks simultaneously that too free from errors or glitches. By automating mundane tasks, the free time slot can be used by the employees for some other business tasks.

Managing Possibilities

With chatbots’ real-time assistance, businesses can remain in touch with customers without personally contacting them like a salesperson in a physical store.

In addition, a well-built chatbot for enterprises can have conversations with thousands of people by answering their questions along with offering coupons, promoting limited time offer related to a product or anything or everything a business wants to share. 

Training Employees

The next advantage in the list of chatbots for enterprises is that it enables a business to organize employees’ training sessions online efficiently. 

Like an experienced human trainer, chatbots can help provide employees advanced training sessions while letting them know more about the products, services, new initiatives taken by the company, policy revamp etc precisely and in a fun way. 

Multilingual Support

Chatbots does exhibit the power of Artificial intelligence and natural processing languages. Because of these two technologies, these bots can provide multi-language support when used in different regions marked by different languages.  

Moreover, as these bots can be mold as per the requirement, it is quite obvious that they can understand the context of a conversation along with quickly identifying the base of customer’s queries. 

Low Maintenance Costs

It is true that implementing a fully functional chatbot is still cheaper and faster as compared to designing apps for cross-platform or hiring more employees for tasks. 

Manually, it is difficult to handle two or more people at the same time and also hiring agents for 365 days per year as a supporting resource to the customers can be too expensive for the enterprise. 

Thus, employing chatbots for such purposes can help the company to spend less while eliminating the issues caused by human errors. 

Engagement and Sales

One of the most effective ways to keep customers engaged with your brand is to employ chatbots for all social media marketing. In fact, engaging customers through social media can increase sales by up to 40 %.

As chatbots have a flexible structure, it becomes easy to integrate them with other channels for improving the overall engagement. The bot can lead the customer to an online purchasing page and close the sale with a satisfied customer. Also, bots can be programmed with natural sound humor that can make them more human-like putting customers at comfort while taking the business score graph higher. Thus, engagement and sales are one of the most obvious benefits of chatbots for marketing. 

Personalized Attention

Sometimes, it becomes rigid to give personal attention to each and every employee, especially in big organizations. To curb such situations, interactive technology like chatbot can serve as a reliable personal assistant for handling a variety of tasks.

Unlike a human, these bots do not require any break or rest or a night of sound sleep. They can work non-stop all day all night. For your ease, they can also schedule meetings while sending reminders, setting up emails, booking tickets and many more tasks. 

So, these were the few ways through which chatbots can make the operations of enterprise efficient and well-organized and thus showing up as the key benefits of chatbots.

How to use chatbots for growing your business

After reading the article, if you are planning to invest in chatbots based mobile application for growing your business, you need to understand its primary purpose first and then follow a set of practices. 

For this, your chatbot application development team will have to look for multiple ambiguities, interruptions and unusual or unexpected scenarios that are real in real-life conversations. 

Without further ado, let’s check out how to use chatbots for growing your business-

Think as your user do

When developing a chatbot based mobile application, put your feet in the user’s shoes and think about what your user thinks. 

Not just the team of developers, you can involve other people in this exercise to cover all bases while answering as many questions as possible before finally developing the one. 

Welcome message is a must

No matter how attractive your bot is, it will never gain people’s attention until and unless it will present a catchy yet informative welcome message. 

Also, the message should not only be conversational but also designed to make users understand that they are interacting with a bot and not with a real person.  

Know what your chatbot can do

When offering a welcome message to the users, make sure to list all that the chatbot is capable of accomplishing. 

Give it a personality

Giving personality to your bot will ultimately increase its presence in the eyes of users. One of the examples is Siri, it is popular because of its personality. So when you start developing your chatbot for enterprise based mobile application, make sure that it has its own character that’s closely aligned with your brand values.

Manage interruptions

No matter how wonderful your chatbot application is, it should always be well-equipped to deal with sudden interruptions effectively. Users’ mood is very uncertain, they can change their mind mid-way, thus, a chatbot should be able to switch topics instead of pushing the users to stick to a fixed one. Also, if the user is unsure about how to proceed, the bot can also provide quick suggestions to help them make a decision.  

Versatile

To make your chatbot application feel more natural to the users, mobile app developers should make the bot conversation as versatile as possible by including a variety of messages a bot can choose from.

Plan for managing risks

When a chatbot is pulling data from multiple sources, there are always high chances of running into technical issues. Thus, it becomes quite vital to set up a robust error handling mechanism on all dynamic services to ensure that users are informed when things go wrong.

Guard rails

Whenever users ask a question that is beyond the capability of chatbots, in such a situation, developers are required to ensure that the bot in the application can make an elegant transition into a live chat with humans. 

Also, bots are basically meant for offering great user experience, make sure that the bot is not repeating “I don’t your question more than three times”. 

Built your chatbot smart, intelligent, interactive as well as humorous. 

FAQ-

Q- How automated chatbots work to increase customer service?

No matter, if your business is in the developing stage, or at the stage of global, providing customer service 24 * 7 with the instant answer will bring tremendous impact on client satisfaction and their willingness to buy certain products or services. To combat such a situation, chatbots for enterprises are the ultimate option as they never get tired by answering to client’s commands. 

Q- Why chatbots are important for small businesses?

Chatbots help small businesses in various ways, a few among them are-
Growing the business– chatbots allows small businesses to find leads, convert customers along with providing better customer service without the need to use extensive resources
Less time and less investment – chatbots are affordable as compared to their flawless customer experience. 
Interface– chatbots are easy for customers to use.
Technology– chatbots are going to change the face of online business in the next few years with better and advanced technology.

Chandrapal Singh
Chandrapal Singh

A technocrat and an entrepreneur who is the Co-Founder and Chief Delivery Head at Appventurez. Skilled in object-oriented programming (OOP), iOS Development, Design Principles, Data Structures, and Swift, he has served different organizations as Tech Lead.

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