Blog / App Monetization / Top 10 Most Profitable Revenue Generating Apps(With Category)

Top 10 Most Profitable Revenue Generating Apps(With Category)

Ajay Kumar By Ajay Kumar | December 1, 2019
apps generating revenue

App ideas are something that anyone can have.

However, looking out for the apps that are generating revenue from the app can be a tricky thing. 

There are millions of apps available on the Apple and Google Play Store, which means that everyone is coming up with some app idea.

The question is “how many apps are generating revenue from those app ideas?”

Let us show you the actual stats as per Statista to understand the app revenue rate from 2014 to 2023. According to the stats, it is predicted that there will be an average of 935 U.S.D app revenue statistics from in-app purchases and ads by 2023.

mobile-app-revenue-2014-2023

It is a step-by-step process, so don’t go around hiring an app development company without an app idea or process plan.

The whole process is to analyze whether the app is what you want for your business. Is it is a good option to jump for a mobile app to grow your business?

The answer can be different as per the category of the app. Remember one thing that every app has its own success rate as per the category and user interaction to determine mobile app revenue statistics.

While planning the business app idea, it is best to plan out the segments. They are mainly divided into two parts that are innovative ideas for a big app idea or an extension of the business.

Out of these two, the latter has more scope since it is going to be an extended version of your business while enhancing the user experience of existing and potential customers.

The more business comes in the visibility criteria of customers, the revenue stream will automatically grow. 

Now only this, for an e-commerce idea, the mobile app is a great idea due to its wide platform at the national and global levels. 

Here is the data showing the e-commerce market status to understand it in a better way.

ecommerce-market-status-2013-2018

For an eCommerce app, there is a lot of scope to grow and earn money while taking it to the level of Amazon (that is not easy at all).

The road to being the next best thing is a difficult one but with the potential ideas, it will be a cakewalk journey with strategically placed app aspects to be in the list of apps that have made the most money.

Chalking down the major earning aspect of mobile apps leads to two models – in-app purchases and subscriptions. 

There are apps in the market that are not generating any profits but have a record of high revenue. As a result, a huge net loss.

Zero or low profit is not beneficial for anyone while trying to generate revenue. There is no point in depending upon just two or three models when it comes to generating revenue. 

To check out the profit and loss statement just subtract the total cost from total revenue. The positive number will showcase the profit amount whereas negative will be the loss statement.

To get an idea of the monetization method of the mobile app, it is best to check out the apps that are already in the market and generating revenue. 

Apps That Are Generating Revenue

There are apps in the market that are earning a great revenue while having a huge success rate in profit.

For an app idea, one can follow a similar path and strategies to have outstanding results. 

Listed below are the mobile app generating revenue by category across Android and iOS platforms all around the globe.

Entertainment & Games Apps

Social Media Apps

Shopping Apps

Lifestyle Apps

Financial Apps

There are many things that are common with these apps.

Some of them work on the subscription model whereas others charge their customers to unlock the additional features ranging between $0.99 to $100.

Apart from this, these apps don’t charge their customers to download the app. Even the number of downloads of the free app is far more than that of paid apps.
Now, imagine the revenue-free apps can generate. Here is the data showcasing the downloads of free and paid apps over the last few years to understand the highest-earning apps.

paid-free-apps-2011-2017

Let us get down to the top ten money-making apps and their categories that are generating revenue.

Entertainment & Games Apps

One of the most famous app categories in the app market is entertainment and games. It is a famous category that is generating the highest revenue.

People love videos, music, and playing games that made them a topmost choice. 

Majority of the audience play games or binge watch on the toilet. 

Minority love to play games as the relaxing mode during office hours. 

#1 Clash of Clans

Clash of clans is one of the highest revenue generator app that is doing extremely great in the app market and listed as one of the most profitable mobile games.

Launched in the year 2012 for the iOS platform and after a year in 2013 for the Android platform, Clash of Clan has generated around $500 million in 2018. 

The app is earning money through in-app purchases to get additional features to play smoothly. 

However, the users can easily disable the in-app purchase option if not interested to invest in it with real money.

They charge to purchase gems as the additional point for the users.

The fact is that people don’t have much patience when it comes to app purchases. They love hopping from one level to another easily. 

For them, it is essential to have fun and be good at the game. It frustrates them to be stuck at a single level for a longer period of time. 

The process can easily speed up with the help of in-app purchases. This entices a user to go for more levels and purchases in the future. 

#2 Netflix

netflix-revenue-2008-2020

It is a video streaming app that was launched as a website in the year 1997. However, in 2016, the company launched the Netflix app for Android and iOS platforms.

With just the subscription model, the company has generated a revenue of $1.21 million in 2018.

The app is not limited to mobile phones in the present time and is available in set-top boxes as well. 

The users can watch their favorite shows and movies on their televisions as all-in-one solutions with the help of 4K streaming.

Social Media Apps

The next category is social media that is extremely popular in the present time. 

The main reason for using social media apps is to establish a connection with others on the global level. 

Due to its popularity, social media is highly competitive with apps like Facebook, WhatsApp, Snapchat, and Twitter in the market.

But there is so much scope to earn money in these models due to a platform to attract customers and make online purchases to be the highest paying passive income apps.

It is the top category that is generating hefty revenue due to the success in the market.

#3 Snapchat

Multimedia messaging is the most intriguing feature that attracted the audience at the start of texting via mobile phones.

At the present time, Snapchat has more than 250 million active users with the last generate revenue as $1.2 billion in 2018.

The audience uses to pay to send the multimedia to the contact that started the whole concept of Snapchat. 

Reggie Brown, Bobby Murphy, and Evan Spiegel formed the apps with messages and images as their core concept. 

They added the story’s features to the app that is later adopted by apps like Facebook and Instagram.

The apps were launched in 2011 for the iOS platform followed by Android in 2012.

They follow a very strategically placed monetization technique as a paid advertisement.

The sponsors purchase the geofilters and sell the “live story” as the ad placement.

Just in 24 hours, these live stories reach more than 22 million viewers and hence are part of the list of top-earning mobile games.

#4 WhatsApp

In 2009, WhatsApp took messaging to a whole next level that was beyond anyone to predict.

At the present moment, WhatsApp is generating money while selling business API that is noted as $16.91 billion in 2018.

It drastically changed the way one uses to keep in touch with the contacts as it was easy to text anyone over the internet without per-message charges.

With time, the app was updated and new features such as image, audio, user location, documents, and video sharing were added to it.

Not only this, users can make voice and video calls easily over the internet without any interruptions. 

A standalone business app was launched in 2018 to easily connect business with customers in the form of WhatsApp Business.

WhatsApp uses to charge $1 as the yearly subscription for users to easily communicate with others and then renew it with the same charge.

However, in 2016, the model was changed and anyone was free to access the app without paying $1.

Shopping Apps

As mentioned above, eCommerce apps have a lot of scope in the market, especially if it is an addition to the business.

There are apps in the market that are not in the eCommerce market but are giving a platform to vendors to connect with users. 

Shopping apps are extremely popular in the list of “what apps make the most money” if they are placed in the right direction and used smartly.

Let us get down to the category to know more about the famous shopping apps.

#5 Amazon

In 1994, Jeff Bezos started with an idea of an online marketplace to help users purchase books online. 

As per the records, in 2018, Amazon earned a revenue of $72.38 billion. 

However, the platform expanded to electronics, gaming, software, toys, food, and jewelry with time. 

The whole food market was also added to the list in the year 2017 that expanded the dimensions for brick-and-mortar retailers. 

In 2011, Amazon added its sphere to the mobile app market that was a hit in the marketplace.

The app earns money with in-app purchases such as Prime and parental consent for transactions. 

Amazon also has different apps like Prime, Kindle, and Music through which they are generating revenue.

#6 eBay

The multinational e-commerce corporation was founded in 1995 as the dot-com bubble success story. 

Their last noted top-grossing apps revenue was $10.7 billion as of 2018.

As the website, eBay deals in shopping and online auction for business and people to sell & buy a variety of services & goods.

This concept is added up in the app form as well where a fee is charged in the sellers for listings after their free listings are over. 

In addition to this, they offer transaction support for PayPal that was a subsidiary of eBay only till 2015.

The app earns money via StubHub or online event ticket trading online classified advertisements (eBay classifieds or Kijiji).

Lifestyle Apps

As the name of the category showcases, it focuses on the persons live or in the way that an individual is living.

It can dating apps, fitness apps, or even zodiac related apps.

To get a better understanding of its revenue, let us walk you through these major apps.

#7 Tinder

Based on the social-media-like platform, Tinder is a dating app that focuses on swiping features and location. 

In 2018, it was noted that the total revenue of Tinder is $800 million.

The app is all about finding the perfect match for both parties where the swipe left for dislike and swipe right for like. 

This is done on the basis of pictures, social media integration options, and a short bio to reach the list of what type of apps make the most money.

Both parties can chat with each other easily but there are in-app purchases available.

Tinder has basic features free of cost but for additional features, users had to pay in order to access it.

Later on, Tinder jumped on a sponsored ad promoting for the businesses. 

#8 Trip

Trip.com is the leading app that was launched in 2013 for Android that focuses on great deals.

The revenue in 2018 for Trip is $4.6 million.

The app is all about booking hotels, flights, trains, rental cars, travel guide, airport transfers, and tickets & tours. 

Its focus on zero booking fees, exclusive member offers, and the latest deals can save a lot of time.

Financial Apps

The basic requirement for any of the small businesses is to have a reliable finance app.

It is the major requirement for businesses that focus on overseeing employees, marketing plans, financials dealing, checking pieces of equipment, and managing inventories.

This also makes people consider “which apps make the most money” in the finance world.

#9 Mint

One of the topmost financial and money manager tracker – Mint – is widely used by the business world.

The app was launched in 2013 with total revenue of $13 million as noted in 2018.

It is used to track the bills and bring together the credit cards, bank accounts, investments & bills easily.

#10 Revolut

The UK-based financial company offers services of fee-free currency exchange, prepaid debit cards, cryptocurrency exchange, free stock training, and peer-to-peer payments.

The revenue of Revolut as noted in 2018 is $64 million.

It was founded in 2015 and in the same year its app was launched for iOS and Android platforms.

The app can send around 29 currencies and withdraw around 120 currencies while giving access to Ethereum, Bitcoin, XRP, and Bitcoin Cash.

Let’s Plan

Now you might have the idea of app categories that are doing great in terms of generating revenue. 

While developing an app, make sure to have a reliable plan and go for profitable app ideas through which you can earn some benefits along with show some good app revenue statistics.

Keep in mind that generating a good amount as revenue doesn’t guarantee the profit of any app or high-profit rates.

The best thing to do is to follow the company that might be your competitor for the respective idea.

Take notes from Spotify & Pandora for music streaming apps, Candy Crush Saga for gaming apps, and HBO NOW as the video streaming app.

The freemium apps are the target app type that people are focusing upon in the present time so have one in-app purchase at least.

Consider the location out of your main country zone and don’t isolate the market that might have a potential target audience.

Now you can get the ball rolling and stump all the bowling pins.

Ajay Kumar
Ajay Kumar

A young entrepreneurial technocrat who is the Co-Founder & CEO at Appventurez Mobitech. After completion of his masters in Computer Application, he dived into the world of technology as an iOS developer. As a CEO, he firmly believes teamwork and collaboration are the essential tools for any company’s success.

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