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Quick-Commerce is changing how we shop with rapid delivery of everyday items. Unlike traditional e-commerce, which can take days, Quick-Commerce delivers in minutes. Let’s dive deeper into how Quick-Commerce works, its benefits, and why it’s becoming the future of shopping.
Updated 3 March 2025
VP- Research & Development at Appventurez
E-commerce has come a long way since the early days of online shopping, when customers expected deliveries within a few days. However, modern consumers demand instant gratification, pushing businesses to innovate and shorten delivery times. Enter quick commerce (q-commerce), a business model that promises ultra-fast deliveries, often within 10 to 30 minutes.
Q-commerce is disrupting traditional e-commerce by leveraging hyperlocal fulfillment centers, AI-driven logistics, and automation to deliver groceries, medicines, and essentials at lightning speed. With the rise of services like Instacart, Gorillas, Getir, and Gopuff, q-commerce is becoming the new norm in digital retail.
But how does it work, and why is it gaining such rapid popularity? Let’s dive deeper.
Quick Commerce (Q-commerce), also known as on-demand delivery or ultra-fast delivery, is a subset of e-commerce that focuses on delivering goods to customers in the shortest possible time, often within 10-30 minutes. It emerged as a response to the growing demand for convenience and speed, particularly in urban areas, and gained significant traction during the COVID-19 pandemic.
E-commerce has completely changed the way we shop, making it easier than ever to browse and buy products online. Whether through websites or apps, customers can explore countless options and have their orders delivered within a few days, depending on the shipping method.
Q-commerce, however, takes convenience to the next level. It’s all about speed, ensuring deliveries arrive in minutes or hours rather than days. Let’s dive into what sets these two online shopping models apart.
Quick Commerce (Q-commerce) offers several benefits to both customers and businesses, driven by its focus on ultra-fast delivery and convenience. Here are the key benefits:
Q Commerce has grown to become a relatively mature business model, especially in areas characterized by high population density in urban areas. These companies have grown from the essence of meeting timely delivery services and are now shaping the trend that the entire industry will need to follow.
Gorillas was launched in 2020 to deliver groceries and important commodities within the shortest time possible to the most populated cities in Europe. The company has received large amounts of funding, and its business model is designed around delivering in 10 minutes.
Zapp offers food-stop delivery services to its consumers in London and other cities. Their strategy is centered on a delivery guarantee of 20 minutes for a range of products that the firm selects.
Blinkit, which was previously Grofer, was started in 2013 and was rebranded to Blinkit in 2021. As one of the largest quick commerce companies in India, Blinkit is mainly into delivering groceries and daily needs products in a hyper-local quick delivery model. The delivery promise of the company is to deliver its products within 10 to 30 minutes in some of the major metropolitan cities of India.
While Instacart primarily focuses on grocery deliveries, it has expanded its services to include same-day delivery from various stores, positioning itself between Q-commerce and traditional e-commerce.
Talabat is one of the most successful food delivery apps in the Middle East. Known for its efficiency and reliability, Talabat offers quick food delivery to customers’ doorsteps or workplaces. With a user-friendly interface and a wide selection of restaurants, it has become a go-to platform for conveniently satisfying cravings. Talabat also ensures timely service, making it a preferred choice for both individuals and businesses.
Q-commerce (Quick Commerce) is changing the way people shop by offering super-fast deliveries and maximum convenience. Unlike traditional e-commerce or physical stores, Q-commerce focuses on small orders, local deliveries, and speed. Here’s how it stands out:
The biggest advantage of Q-commerce is speed. While traditional online stores may take hours or even days to deliver, Q-commerce gets products to customers almost instantly. In today’s world, where time is valuable, this makes a huge difference.
With Q-commerce, shopping is quick and easy. There’s no need to:
With just a few taps on an app, customers can order what they need and receive it within minutes.
Q-commerce runs 24/7, making sure essential products are always within reach. This is especially useful for:
This round-the-clock service is a game-changer for busy urban consumers.
Q-commerce works through small local warehouses called dark stores. These warehouses are:
This local approach not only reduces delivery times but also lowers costs and ensures better product availability based on regional preferences.
Unlike traditional e-commerce, which encourages bulk buying with discounts and free shipping, Q-commerce is designed for small, frequent orders. This is perfect for:
Today’s consumers value speed and convenience more than ever. Q-commerce taps into this instant-gratification culture, delivering what people need when they need it.
The emergence of Quick-Commerce can be defined by various factors within consumer trends, technology, and delivery processes. Firstly, the emergence of new Internet auctions and Internet stores in the late nineties and at the beginning of a new century gave the start for the development of the models of digital commerce. But it was only in the late 2010s, due to the availability of the app stores, that people began to demand more convenient and instant access to products through their smartphones.
It was only when the delivery times increased and the customers started demanding quicker delivery more often that retailers started to look for solutions. Faster delivery models were first launched by companies such as Amazon & UberEats for particular types of products, which resulted in the evolution of advanced Q-Commerce companies.
The pandemic has forced the advance to faster and more convenient deliveries because many people have had to order groceries online, among other necessities, during the periods of lockdowns. In this context of logistics and convenience, the firms of express grocery delivery and essential consumer products bolstered Q Commerce.
The Q-Commerce space is constantly evolving, and several key trends are shaping the future of the industry:
The fast rise of Q-commerce is fueled by certain key groups who rely on ultra-fast delivery for their daily needs. These groups are shaping the future of instant shopping.
Two major groups leading the Q-commerce boom are Millennials and Gen Z. Here’s why they love it:
Q-commerce works best in busy cities where deliveries are quick and easy. The key factors for adoption include:
The Q-Commerce industry has been booming at an incredible pace. There are many factors contributing to this increase in demand. Here are several factors are contributing to the rapid growth of the Q Commerce industry:
People now live by the adage ‘the want it now’ syndrome. This has made people with Smartphones and apps become used to receiving products at their doorsteps within just hours or minutes.
The population density of urban consumers also favors the concept of Q-Commerce. That allows it to deliver quickly to customers, and the existence of small fulfillment centers is other factors that also favor the delivery rate.
Progress in technology in the logistics field, like optimum route planning, location tracking, and efficient supply chain delivery, are enabling Q-Commerce firms to deliver orders on time.
There has been increased funding within the industry due to the understanding that is getting in Q-Commerce. This funding is helping organizations grow their operations and establish strong fulfillment networks quickly.
New Q-commerce (Quick commerce) platforms can be differentiated from conventional e-commerce platforms in various features. Let’s have a look at some differences between these two shopping platforms:
It’s interesting to point out that Q-commerce websites are not nearly as diverse in the products they provide as traditional e-commerce sites; instead, customers can order groceries, personal care products, and anything else that they may need daily.
These products are often presented in just a few categories, mostly with a simple, Spartan layout to enhance user flow. However, in the eCommerce platforms, products are more diversified, and the classification of products is generally more complex; the product descriptions can also be more comprehensive.
Q-commerce platforms have path-breaking inventory systems, which are real-time and hyperlocal, which means one can know what is available at that specific moment. This feature guarantees the delivery of products with ease within a short period, thus saving customers much time.
The conventional structures of eCommerce systems are typically less urgent with delivery schedules and stock information updates that might not be in real-time.
Because by their nature, Q-commerce focuses on the speed of service delivery, they are often characterized by fast checkout with fewer steps and a strong focus on one-click purchases. However, eCommerce platforms expose much more elaborate checkouts, including entry fields for shipping or preferred method of payment or even for further push offers or a similar product.
Quick commerce platforms include additional tracking elements that let customers monitor delivery progress in real-time, and sometimes, even by using tracking maps for riders, eCommerce websites, as a rule, provide tracking only once the shipping process begins, and the delivery is not quite as urgent or specific.
In other words, both types of platforms have similar elements, such as the product catalog and secure payment gateway, but Q-commerce websites are designed for simple, speedy, and convenient websites to make the purchase and avail definite delivery options.
Quick Commerce has a bright future as technology matures and consumer demands rise to the level where they require delivery of their shopping as close to immediately as possible. With increasing outreach in delivery networks and increasing the efficiency and optimization of their functions, Q-Commerce has become a commonplace phenomenon in urban retail.
Q-Commerce could be a global phenomenon in the following years in developed as well as emerging economies.
To be relevant and remain useful, Q-Commerce firms will need to address themes such as cost leadership, sustainability, the provision of a high product variety array, and the speed and simplicity that typifies Q-Commerce.
Looking to the next decade, it is expected that Q-Commerce will greatly revolutionize traditional e-commerce and become a fundamental sales process that enables citizens to shop for daily essentials.
Therefore, Q-Commerce is not just the new flavor of the experience but the future of the business of retail experience for the consumers. However, from the insight of this study into nose Q-Commerce’s future appears to be rosy thanks to technological innovation since it will likely change to meet the growing needs of consumers.
Quick Commerce is the future of online shopping because of its increasing demand. Consumers prefer quick commerce over e-commerce because of the speed. Therefore, there is a lot of potential for growth in this industry.
Well, Appventurez is a mobile app development company that has over a decade of rich experience in the industry. From quick commerce app development to website development to creating CMS Systems, Appventurez has got you covered. So, without any further ado, get in touch with us.
Q-commerce is undeniably transforming the e-commerce industry by prioritizing speed, convenience, and efficiency. As consumer expectations continue to evolve, instant delivery services are becoming the new norm.
However, the model is not without challenges—high operational costs, sustainability concerns, and regulatory issues still need to be addressed. While Q-commerce is taking over certain aspects of retail, traditional e-commerce remains essential for large-scale and non-urgent purchases.
The future lies in a hybrid model where traditional e-commerce and Q-commerce coexist and complement each other, creating an ecosystem that delivers the best of both worlds.
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Ajit Singh is a technology enthusiast whose mission is to lead transformative projects that redefine the digital landscape. With over 10 years of experience, he focuses on leveraging emerging technologies, driving research initiatives, and shaping groundbreaking solutions that propel Appventurez to new heights.
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