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Push Notification Plan: A Guide to Attract Your Target Audience

Akhil Kumar By Akhil Kumar | October 9, 2019
push notification plan

Have you ever missed out on a sale at Amazon? Well, we feel your pain. There are instances when we didn’t know about the upcoming sales or latest products. In such a case, all we want is a notification that can save us from this pain of missing out. After all, we are humans, and it’s in our nature to know about everything.

Well, the solution for this is “Push Notification”. 

What is Push Notification?

Before diving into the world of the push notification plan, let us understand what the fuss is all about. 

Push notification is a message that darts up on a mobile device. App or web publishers can assign them at any time; users don’t have to be in the app or use their devices to accept them. Even during the time of mobile application development, it is essential to keep in mind that the push notification transition is up to the mark. The motive is to inform its users about the latest updates. The users can check out what’s new is developing or the hot update coming in the market. Push notifications are a convenient way to engage their users. That’s why the push notification system is essential for modern applications.

push notification

However, it is vital to ask for permission from users before sending off the push notification. Regularly sending off the push notification can tick off the customers and they might end up uninstalling the application or unsubscribing the webpage. As a result, companies will end up losing valuable users. 

Push Notification Plan

Push Notifications are mainly divided into two forms – Web Push Notification and Application Push Notification. Let us know about the two before proceeding ahead.

Web Push Notification:

Web Push Notifications were introduced by Chrome in 2015 in its 42nd version. Web push notifications are messages that originate from a particular website. You get these notifications on your desktop or gadget even when the concerned web page is not open in your browser. Web push notifications are a brand new marketing messenger to re-engage the guests and the end-users without knowing their email or other contact details. The API of web push notification allows to push native notifications to their users even they closed that particular page. 

Web Notification – How Do Push Notifications Work?

Web Icon

Website Icon is a vital part of any website that represents it. The end users can know about the business just by looking at the web icon or logo. So, ensure that the website icon is included in every notification.

Web Icon

Push Title

Just like any other title, it represents what the notification is all about. However, it is essential to make sure that it is catchy to attract the attention of the audience. 

Push Message

In Push Message, you can provide more details about the push notification. Well, you have the title so now explain briefly what it is all about. Keep in mind that it will be the decision-taking step for a customer, this description will make the decision for them whether to proceed or ignore the notification.

Push Message

Emojis

Usage of emojis has the advantage to trigger emotions in the users’ minds. The human mind reacts differently when an emotion is connected to a product or service. So, adding an emoticon can influence them to click on the notification and increase the traffic.

Emojis push notification

Notification Image

It is in human nature to remember a picture or image than quotes or text. Hence, it is ideal to add on an image in the push notifications more catchy. By including images in the push notifications you can attract more people very easily.

Application Push Notification

Push Notifications were traversed by Apple in 2008 and since then it has converted a necessary feature. When a user browses new messages, the badge count on the app’s icon is updated locally and a request is sent to the server to update the badge count for the iOS applications. For Android applications, the users have to on that. It means Android users can turn on and off the push notification facilities if they want to take advantage of this. However, it can impact the ROI but with smart work, it is easy to achieve success.

Application Notification – Push Notification Best Practices

Notification Caption

Some brands individually use their names here. Since the mobile phone will have limited space, the brand name is more than enough to add on. 

Notification Content

The message transmitted is added up to the small space. It works as per the character count. So, the shorter text is better.

Notification URL

The domain transferring the web notification. This is usually a click-in option that directs the audience to the site or application.

Notification Icon

This can be a logo. As mentioned above, we have limited space in the notification bar, so it is best to add on the icon for the application to showcase which app the notification is about.

Browser Icon

The logo integrated with the browser, use for broadcasting the notification about what’s a new update is coming with the product.

3 Speculations Why Websites and Mobile Applications Need a Push Notification Plan:

  • Send notifications on mobile, without owning a mobile app

This world is beholding a mobile era. It is becoming vital for companies to work on their mobile strategies. This can be in terms of mobile browsers, mobile application or web apps. The extension in the number of mobile users gives rise to mobile websites and mobile apps. 

In such a case, it is best to utilize a platform for Browser Push Notifications that assists in sending mobile notifications to the subscribers without having a mobile application. 

  • The Simpler, Faster way to formulate your Marketing Directory:

Browser Push Notification is an excellent platform to expand and make viral marketing list very swiftly and smoothly. The several steps you have in the process, the less impedance you will have, which increases the subscriber conversion rate.

  • Mechanized Push Notifications for Content Sites, means short additional work for enhanced traffic:

Blogging is one of the numerous recommended methods for companies to interact with consumers. The eternal practice of blogging helps to get clear insights on the ideal viewers you need to reach and the community you want to create.

However, successful blogging not only needs amazing content but also reaching the readers in a more sophisticated way. In this post, you will learn how a browser-based push notification can reach the audience in a much simpler way.

Miscellaneous Ways To Segment Push Subscribers:

It is a vital part of a push notification strategy that helps in working as per the subscribers’ point of view. Here are the essential aspects to follow:

Device Name

When a user subscribes to the push notifications for a particular website, site owners can capture the device they are subscribing to. This information can be utilized effectively, in many ways including:

  • Targeting the users during the daytime:

More subscribers are in front of their laptops throughout the daytime as they are at their workplace. It is ideal to go for smart targeting with push notification over web browsers or Desktop during the daytime. This will help in connecting with the majority of users that might be working or simply passing time.

  • Diversify Message Length When Forwarding to Mobile Only:

The message length can be trimmed for Mobile phones due to small screens. Hence, while transmitting to Mobile devices only, one could pay attention to Characters in Title and message so that the message arrives accurately to mobile phones.

Location

The subscribers must be segmented as per the state, country, city, and level stipulations. The geolocations help in setting up the subscription for the users and sending out push notifications as per their time zone.

Here are fascinating ideas that could be adopted to push notification plan–

  • Working as per the time Zone of audience

If the website is global then it is best to have segmentation as per different countries. The push notifications can be set as per the country and time zone.

  • Assigning Local Proposals:

If you have a regional trade and want to run an offer in a given city then you could send notification only to the target audience in that city. 

  • URL Based Automatic segmentation:

You can also segment subscribers in web push notifications based on the page URL they subscribed to. The characteristic of automatic segmentation allows users to stipulate a URL model to seem for. If the user harmonizes that URL decoration, they can automatically combine to that push notification section. This inaugurates the method of adding a user to segment very transparent, and without any developer interference, from the dashboard and users can make as many more custom segments as they prefer. It means, they can manually off or on the push notifications from the settings of the browser.

  • Segmentation based on push subscriber delegation dates:

There are times you formulate an operation for a specific duration and people who subscribe during that time. In such cases, if you want to send a notification to a set of people who subscribe during that time then you can use a collection of segments to formulate some compelling operations. This will send notifications to subscribed users during the event. 

Push Notification Strategy is a must-have supplementary channel for content sites as well as applications and web. It promotes to enhance transactions/resources and more visitors to your site as well as downloads. The notification channel with tremendous ROI over email and re-targeting the targeted users.

Push subscription is done with a Push API that provides web and applications the efficiency to receive notifications to them from the main server. When the subscription receives, the detailed information saved in the back-end and the details will be used later to send new notifications to the new as well as regular users. So you must add it to your purchasing strategy. It requires some attempt to conjecture and manage this channel but this is worth your interval and resolution.

Akhil Kumar
Akhil Kumar

Co-Founder & Managing Director of AppVenturez Mobitech. An entrepreneur who is tech-savvy and aims to build the largest software business through technological innovation, keen business strategist and a passionate technocrat. He firmly believes in learning and earning by planning and performing.

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