Blog / App Marketing / How To Promote Your App On Apple App Store(Step-by-Step)

How To Promote Your App On Apple App Store(Step-by-Step)

Ashish Chauhan By Ashish Chauhan | November 29, 2019
Apple App Store Optimization

Before indulging in the steps, let’s play with a few numbers.

Do you know how many apps are there in the Apple App store?

No idea? Let us give you the answer. There are around 2.2 million apple apps in the Appstore wooing users every other day. 

So, you have crossed the first number hurdle. The next number on the list to make you stun is – app sale is a $300 billion industry as per the report by Allied Market Research. 

Also, at a 19% annual compound growth rate or exceeding, the app industry is a hot area to try your hands in. 

With rapid app creation and purchasing, app industry growth is on the rise. 

If you are the one who is planning to develop an app for the Apple App Store, remember that the competition is getting fierce. Making an app succeed in the app market is way more challenging than developing an app itself. 

The number of application downloads + app’s noticeability makes all the difference between success + failure of the app. 

Scared? Well, these are the actual hurdles you need to pass and make your app reach the success level. 

Worry not, there is a key that unlocks all the locks and i.e. – Apple App Store Optimization.  

You definitely do not want your passion, hard work, resources, ingenuity, and other things to go in vain. You expect your app to be a valuable asset for users.

Thus, instead of failing what your target user wants, enthrill them by following the steps we have summarized for you. 

But before that, get a detailed overview of what is ASO (App Store Optimization) to embark on your journey on a smooth scale. 

So, you might have got some basic idea about ASO. Taking the same thought ahead, here are the quick look of points we are about to go through-

Step 1- Understand The Value Of Apple App Store Optimization

Step 2-  Hit Your Target Audience And Learn From Your Competitors

Step 3-  Be selective, Choose The Right App Title/Description

Step 4 – Figure Out The Best Apple App Store Optimization Keywords

Step 5- Do Some Hard Work For Writing App Description 

Step 6- Take Time And Bring Out The Innovative And Descriptive App Icon

Step 7- Screenshots That Will Capture Your Audience Focus

Step 8 – Think For People Who Don’t Speak English

Step 9 – Look Beyond App Store

Step 10- Feed Your App With All Necessary Things And Frequent Updates

Step 11- Reviews And Ratings Are Beyond The Control

Find worthy?

Let’s dive deeper now- 

Must-Know 11 Steps To A Successful App

Step 1- Understand The Value Of Apple App Store Optimization

Till now, you must have read the blog detailing everything about App Store Optimization in great lengths. The technique which has been highly used by the experienced mobile app development company to let their clients sail smoothly in the race of apps. 

Meanwhile, if you haven’t gone through the blog, here is a brief summary to indulge in- 

Every Apple App Store Optimization carries ranking criteria enlisted on SERPS (Search Engine Results Pages) for specific keywords searches. This is the way through which you can effortlessly optimize your app in the App Store. Integrating the right and strong keywords can help in making the app appear higher in the search results. 

Also, on the other hand, if you think skipping it can also help- well, there is bad news. 

Neglecting the practice of optimization will make it hard for users to find the app!

So, if you think, ASO is not your cup of tea, think again. 

Let us validate your confusion by showing you the data showcasing how people downloaded and used the app-

  1. As per European Technographics Consumer Technology Online Survey, 63% of the apps in the App Store which is being downloaded and used are found by browsing for apps. 
  2. Another data by mobile marketing platform Tune highlighted that 47% of all American iPhone users figured out the latest apps by browsing the App Store. 

The two factors Apple usually puts its emphasis on are the title and app store keyword searches – John Rampton

These two are the ingredients that form the foundation of the successful ASO strategy. Among these two, keywords are the most important part of the app. 

For better clarity, let us break down the Mechanism of ASO before moving to step 2. 

Breaking of the Mechanism

  • App Store Keywords And Titles

The Apple App Store Optimization Keywords should be the amalgamation of the title and the description of the app. 

Make sure to do thorough research in order to understand whether you are using the right keywords for each device type or not. 

Besides the right keywords, title and description of the app, ratings, and reviews also play a silent role just like ‘K’ in Knife.

  • Reviews And Ratings To Look At

It’s a myth that you can control reviews and ratings of your app. 

What you actually control is using the right keywords to make your app identifiable. 

  • Download Counts

Admit it, the number of downloads = popularity of the app. 

Apple for app ranking uses App Store search algorithms of the number of downloads to identify if the app is popular or not.  Thus, saying NO to ASO is like a body without a soul. 

So, now that you have looked upon the factors of Apple ASO, let us now unleash other factors too. 

Step 2-  Hit Your Target Audience And Learn From Your Competitors

The first step in Step 2 is understanding your target audience. 

Figure out- 

  • Who are the ones you design your app for?
  • What are the problems the app is going to solve?
  • Which zone or demographic find great value from your app?

Conduct good market research to understand the benefits of App Store optimization to get a rough idea of how your app can help the maximum number of audiences. Doing great market research will help you in understanding the probable demand for your application. 

There is a two-way market research, the very first one lies in understanding your intended target audience. 

The second level research belongs to you. With the help of online app store optimization tools, know what your users want and looking. Pick up their pain points and give them the solution too. 

Even after figuring out that your app can actually rock the market, you still need to confirm if your potential users are actually looking for your app in the app store. 

To do so, your next job will be dedicated to “think like users”.

Ask yourself what kind of keywords and descriptions your user will look or search for. 

Check out these brainstorming questions to go ahead with- 

  • Understand how you as a user will search for an app using keywords.
  • Their reason to download the app
  • Languages they are searching in
  • Zone and demographics they are searching from

In the midst, do not forget to indulge in the competitor’s analysis too. 

Check out what kind of keywords and descriptions your competitors are using to understand what you can do next. 

Step 3 –  Be selective, Choose The Right App Title/Description

It is the time for execution. 

After all your research and thinking like a user, optimize your app title. Remember, it is one of the most important factors of Apple ASO that is in direct relationship with how the user will browse your app. 

The app title would decide whether the user will download your app or scroll it like a news feed. 

Give the right name to your app, include a keyword in the title too. 

Apps using keywords in the title are ranked 10.3% higher than those skipping using it. 

Include a keyword, but at the same time, do not do stuffing as you will get the penalty for that too. 

Step 4 – Figure Out The Best App Store Keywords

There are 10.3% higher chances of apps getting identifiable when they are the right blend of keywords + description. 

In doing so, use the app optimization technique to the core. 

Mention App Store Keywords with most search traffic like- 

  • App title or name of the app
  • Description of the app
  • Right keywords

Figure out the most searched traffic and mold it as per your requirement and need of the application. 

In the midst of all, aim for a keyword that is hard to come by which at the same time enjoys the feast of high traffic and negotiable competition. 

Don’t worry, it will take a little bit more time, but it is worthy. 

Step 5- Do Some Hard Work For Writing App Description 

The selection of keywords will flawlessly define your app description is said to be another factor of Apple ASO we at Appventurez emphasizes on. 

You must have heard of “the first impression is the last impression”, thus make sure you are putting your best in the first five lines describing your app before the user click on “more” for expanding app description. 

Thus, practice hard and deliver the best. 

Sounds challenging?

We got a solution for you.

Try using the App Store Keyword Optimization Strategy we use- 

  • Pour in your most convincing information in the first 5 lines
  • Flaunt- how many users have reacted and talked about your app
  • Show off the most outstanding feature of your app. 

Step 6- Take Time And Bring Out The Innovative And Descriptive App Icon

We, humans, get drawn towards images and visuals. We all love visuals, so why not to play with the visual game too. 

If there is something that can uplift the value of your app- it is the image/icon of the app. 

 As mentioned above, there are 2.2 million apps in the Apple App Store, beating these numbers by introducing your icon is actually tough. 

Designing something unique but catchy is the call of your app. 

Well, you might want to know how?

 Read and understand the portion and ratio your icon should be in. consider and strictly follow preset App Store standards for icon size. 

Until and unless you are following the guidelines, your app icon is acceptable across the devices otherwise Apple will resize it as per its standards. 

  • App icons – 180 X 180
  • Navigation icons – 66 X 66
  • Tab bar icons – 75 X 75

Meanwhile, remember that using too much of something will steal the essence of the idea. Thus, go for simplicity and minimalism, make your app icon easy, clear and visible defining the whole idea of your app. 

Stay away from ornamentation, too much of colors, text, and distraction which takes away the focus of your user. 

To understand why some icons are on the top-list, do deep competitor research and analysis. 

Make sure you are bringing nothing but the best. 

Step 7- Screenshots That Will Capture Your Audience Focus

After all the hard work, research and whatnot, you have reached the level where you will be flaunting the best of your app. 

Let the best of your app dominate everything. 

App Store is a visual medium, thus, pick up the screenshots and images that can persuade users to download the app. Screenshots are capable of doing great advertisement for your app. 

You might be an aficionado in this, but still, make no stone unturned. 

Indulge in the practice where you first run a banner ad on your site featuring the best of your app screenshots. As per the click rate for the screenshots, it will become easier for you to understand whom to give more preference too. 

See what interest users more and thus persuade them as per their interest. 

To make it more charismatic, follow the hierarchy== best feature in the first slide= second-best feature in the next slide= and on and on. 

Once done with the job, get ready for the most amazing yet intelligent phase called- Marketing.

Step 8 – Think For People Who Don’t Speak English

English might be a language donned by the maximum number of users but you haven’t developed the app for English users only. You have developed the app for the wider iOS audience reach. 

Before figuring out the answer, get a look at- how much does it cost to develop an iOS mobile app

Make no mistake and indulge in the process of app localization. Put the utmost focus on the localization Apple app store optimization strategy.  

It is the practice where you will be offering things to non-English users and native speakers. Thus, work on the app’s keywords, description, screenshots, and naming of the app as per the demographics, users, and zone. 

Step 9 – Look Beyond App Store

There is no doubt, the app store is the first priority to make your app go la-la. 

But at the same time, it is quite strategic and intelligent to look beyond the boundary of the App Store only and expand your reach to social media too. 

More traffic in your app will result in the popularity of your app which in result will make your app rank high. 

Here are some cool tactics you can follow-

  • You can indulge in paid search
  • Build your links through PR and reviews, and testimonials.
  • Remember to promote your app to various influencers’ blogs.
  • Never skip social media, indulge in Twitter, Instagram, Facebook.

The process might look hectic to you till now, but you are just 2 steps away from reaching your goal. 

Step 10- Feed Your App With All Necessary Things And Frequent Updates

By following the steps and factors that can Boost the App Ranking in App Store till now, your app is now performing flawlessly in the app store. Congratulations. 

To see it performing like that only, feed your app with updates, monitor it for any flaws, review it thoroughly for sustaining its ranking. 

Also,  when cherishing all these aspects, forgetting about your competitor who is also feeding, updating and monitoring the app can become your roadblock. 

Monitor your competitor’s performance too, see if they are overtaking your app in terms of ranking, performance, etc. 

Also, today, there are 2.2 million apps in the  Apple App Store, there are high chances that the number is going to increase tomorrow by a few points. 

Thus, every day, you will be competing with more number of competitors. 

Make sure to maintain your App Store Optimization strategies 

Do not take a rest, keep working on your ASO keywords to make your app perform well. 

Remember, reviews play an important role in bridging the gap between what you have offered and what you are about to offer. 

Thus, make sure that you are giving equal priority to reviews too.

Meanwhile, ensure that the updates you are fetching are better than the last one. And the practice will simply affect the rating and reviews corner. 

Following the same, you have reached the final dawn. 

Step 11- Reviews And Ratings Are Beyond The Control

There are things that are under your control and then there are things that are beyond your control. What you can do here is to maintain a balance between the two. 

Also, on the other hand, who wants to fall short of good ratings and outstanding reviews? Perhaps no one. 

Afterall higher-rated apps mean better apps. 

Also remember, good reviews means better chances of an app ruling the app industry. 

So, now that you are done with the importance of how to get your app ranked in the App Store. It is time to move to the next phase. 

Just understand that developing, designing, launching and viraling an app is just half- walked journey, making an app be on the top is a never-ending journey. 

In case, if you are still stuck with confusions, connect with our app experts for guidance. 

Till then, Good Luck…!

Ashish Chauhan
Ashish Chauhan

Co-Founder and VP Mobile Architect at Appventurez. An expert programmer who is passionate and loves to explore emerging mobile technologies. As a leader, he is a perfect match as he is always there for the team to help and guide them to learn and implement smartly and effectively.

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