Why CRM App Development- the need of the hour?

“The biggest of businesses today was once a small idea”

Growth of any business depends upon the relationship between the customers and the company along with what kind of services are being provided. A small loophole between them and the firm is back to number 10.

The initial phase of any business makes the data collection and storage process easy. A few spreadsheets, doc, and you are done with the data. However, as and when the company takes a step ahead and expands in terms of staff, company size, client base, customer base, and more, managing things becomes a little challenging if not difficult. 

We being the leading mobile app development company understands the dire need of customer relationship management for so managing things. 

To let you understand why CRM app development the need for any business, in this article we will explain everything starting from the need of CRM app development to what kind of custom CRM app development is perfect for your business.

Let’s start-

What is CRM (Customer Relationship Management)

CRM is known as Customer Relationship Management. In a layman language, it is a technology managing the company’s relationship and interactions with the clients &  customers. 

The need of customer relationship management is to enhance business relationships. Using CRM connects clients, customers, all the while streamlining processes and improving profitability. 

Answer to the question of why the need of CRM app development is easy, i.e.- it works as a tool for contact management, productivity, sales management, marketing, and much more. 

However, it is not limited to maintaining a strong bond with the existing customers, it is a great way for finding new customers, understanding their needs, and hence providing support and other requirements. 

Benefits of CRM Software for Small Business & Big Business

Improved Information

Knowing your customers thoroughly helps in bettering the business and the respective services. Getting an insight into customer requirements makes it easy to provide the experience they are looking for. 

For doing that, every interaction they are making should be identified, documented, recorded, and analyzed. And in order to implement all this, it is essential to ditch using notes and filing structure. Here the need of customer relationship management,  Higher-level expertise comes in.

Through CRM, a plethora of data and additional information can be stored. And the right storage of data in the cloud makes it easy to access files. Getting a quick look at top cloud computing trends can give an extra edge. 

Enhanced Communication

CRM with its easy accessibility mechanism gives ease to employees to serve the same level of service using the same customer data. 

Using the best CRM software, understanding the issues and concerns of both clients and customers eliminates the need to start from scratch. CRM gives away the detailed customer information to whosoever required it. This helps in working on the same information irrespective of who is currently assisting the client. 

As the information is stored on the cloud, the benefits of mobile CRM are way more than written and known. 

Improves Customer Experience

Time is precious, be it the time of a firm or customer. But at the same time, a timely solution for a customer query is important for a healthy relationship. 

To curb such a situation, the need of customer relationship management arises. As soon as the customer connects the company, the company representative can retrieve all the previous activities of the customer including past preferences, purchases. The practice will help in finding the right solution to the problem.

Armed with strong information and history of the clients and customers helps in instant solutions. 

Everyday Automation

Every task in an organization consumers more time, sparing a little less for other major tasks. A list of tasks can be filling up the forms, reports being sent, closing a sale, identifying new customers, gaining new information, legal issues, customer queries, and so on. Though these are the most essential part of any sales perspective, they can be managed via CRM. 

The need of customer relationship management systems comes in the role as they are made to automate everyday ritual responsibilities while focusing on the closing leads and resolving customer queries too. 

Access to Multiple Teams

By using the best CRM software, all the data, information, and others are stored in one accessible place. Through it, multiple teams can gain information accessibility in order to provide a better experience while achieving progressive results. 

Using the data, any team starting from sales, marketing, customer service to any other can share information about clients for closing a sale along with getting knowledge of products added. 

The overall process will help in streamlining the tasks.

Data Analytics

Miscalculated data happens when done manually which is not the case with the CRM system. 

CRM systems store critical data and information in one place for improved analysis of everything. Hence, when it comes to why CRM app development is need, the answer lies with its different tools and plugins. Using them, the ability to generate reports can spare time for other tasks. With lined and correct data placed, making a resourceful and effective decision can bring in rewards in terms of customer satisfaction and goodwill. 

Meanwhile, there are a few cloud-based CRM offers to the business-

Benefits of Cloud-Based CRM for Small Business & Big Business

The move of taking CRM to cloud software can be seen as the best step to make things way more organized and stored. 

This helps in eliminating the need for installing a number of computers, mobile devices. Let’s have a look at what enterprises and organizations are discovering the benefits of moving data, services, software. 

Enabling Work from Anywhere

The need of customer relationship management to cloud can gain access to the same information as others in the office premises. Teams that are working from remote locations can check the data and update data instantly whenever required. 

The made information can be shared with everyone for smoother processes. 

It Reduces Costs

A cloud-based CRM system does not require a special installation process with no greater need for hardware setup.  This will help in keeping the IT costs low along with eliminating the need for controlling and updating schedules. 

A cloud-based CRM platform offers-

  • Scalability and Cost-effectiveness
  • Increased collaboration
  • The ability to work from anywhere, on any device
  • Faster deployment
  • Automatic software updates

Types of CRM for Businesses

There are 3 major types of CRM system – 

  • Operational CRM:
  • Analytical CRM
  • Collaborative CRM

And here are the benefits of these 3 major CRM system-

Operational CRM

Operational CRM helps in giving an overall view of each customer’s interactions with the given company. These are used for sales and marketing automation keeping everything under the loop. 

Here are a few features of very first types of CRM- 

Contact Management

Operational CRM can help to manage every contact in a central platform. Each time a customer connects with the company, the CRM system automatically updates the details. 

The internal team can also track the interactions with the customers along with getting insight into who has left off. 

Lead Scoring

Through operational CRMs, lead scoring can be made leading to nurturing with automation or personal interaction. 

Lead scoring helps you figure out:

  • Which leads will spend the most overtime?
  • Which leads are the highest priority?
  • Who is likely to become a customer?

Sales Automation

Using the operational CRM can close the sales tasks timely without getting them piling up or forgotten. When it comes to how CRM works, then it automatically assigns tasks to the sales team based on the interactions between customers and value. 

Marketing Automation

CRM software for small business and big business helps in automating the way to market leads and prospects. 

Here how the information gets automated- 

  • Type of organization
  • Purchase history
  • Organization size
  • Account size
  • Product/service interest

Analytical CRM

Analytical CRM, the next need of customer relationship management system gathers, organizes, and analyzes customer data and sales data in order to let businesses make better decisions. 

The data presented here includes Customer retention rates, monthly recurring revenue, average dealing cycle, and other related information. 

Also check  – how to increase app user engagement

Here are some important features of Analytical CRM

The need of customer relationship management system is required for the betterment of any business operations. Hence, here are some of the features of Analytical CRM to know about

Data Mining

Analytical CRM, one of the types of CRM that works as a data warehouse. It stores customer and client data in one central, organized, and easily analyzed database. 

Data mining is generally used for statistical analysis in order to know the difference between patterns and relationships in the data. Cluster analysis is one of the segment of Analytical CRM, that segments customer lists based on- 

  • Gender
  • Age
  • State
  • Education level
  • Marital status
  • Past purchases

Selling Opportunities

Another customer relationship management examples Analytical CRMs work as a mechanism for giving insight into the customer’s behavior and past purchases. This gives an advantage to various selling opportunities. 

Also, Analytical CRM makes it easy to find the customer’s purchase history to understand whom to target for what product.

User Persona

CRM when gathers and analyzes the information of the customer’s new data simply helps in getting an overall view of the customer. The data makes everything organized in terms of customer’s needs, requirements, pain points, and so on for improving marketing. 

A mobile app user persona gives an edge over how to provide right and personalized experiences to the user urgently. 


For predicting future demand, it is crucial to gain an understanding of the company’s past sales. Also, the kind of sales is also important for work ahead- 

  • If sales spike in the winter and lowers in the winter, this means you need to plan for seasonal work management.
  • Any month if the sales get higher or lower, put that information into your sales targets.
  • Understand when it is the time for the follow up as per the contract signing.

Getting a sales forecasting to plan handy ensures you are not surprised by any unpredictable happenings. 

Collaborative CRM

The need of customer relationship management, Collaborative CRM shares information with the team. The team includes vendors, suppliers, distributors, and other departments. 

The difference between Collaborative CRM and the other types of CRM is that the former focuses majorly on customer satisfaction, customer retention, and customer service. 

Here are the features of Collaborative CRM

Interactional Management

A collaborative CRM helps in tracking down the interaction made between the customers. 

Any team managing sales, community management, support, and others can have access to customer interaction information. The shared information revolves around- 

  • Feedbacks for gaining an insight into how to sell products to new customers.
  • Conversation between the communities in order to get an understanding of what new products users want.
  • The usage of dialects for marketing purposes.

Document Management

A collaborative CRM helps to get each team member to get access to technical documentation, proposal, and other information. 

Relationship Management

Collaborative CRM makes it easy to manage relationships with customers. With every new customer enrolling, the sales team shares customer preference, pain points, and other requirements for quality service. 

Attending to the types of CRM enhancing the need of customer relationship management systems, let us now understand who can benefit from CRM. 

Who can benefit from the CRM system?

All the departments in an organization can get the benefit of an up-to-date database of customer information. However, the need of  customer relationship management system is quite beneficial for marketing, sales, and customer support teams. 

Let’s check them out- 


CRM systems help in automating the customer data gathering process. When all the information is stored in a place, it becomes easy to segment the information as per gender, demographics, age, shopping preferences, past buying history, buying behavior, and much more.


Having customer information handy helps in instant sales options open. CRM software eases the searching process as per the required information. 

Customer Support

Customer support is the most integral part of any organization helping users to gain the required solutions to their queries. Using CRM here puts all the information at a single place making the process of getting customers past buying details handy. 

Having handy information saves a lot of time when offering a solution to the customers. 

7 Top CRM Solutions for Businesses in 2020


One of the first best CRM for startups is Salesforce. It is multi-features sales, marketing, and customizable CRM. The system helps in tracking down the information of the customers with carried features for marketing automation, sales data management, lead management, and partner management. 

The best and most useful features in this CRM solution is the use of AI Einstein. Using it, users can sync their calendar and email in order to automate the events and email recordings. 

Microsoft Dynamics 365

The next CRM software for small business and for big business is Microsoft Dynamics 365. Its multi-features offer activity dashboard, configurable work, collaboration tools, document management, goal setting/tracking, gamification, lead management, and lead scoring. 

Also, the need of customer relationship management helps in connecting email, calendar, and contact data through its Exchange/Outlook sync feature. And there is much more to explore about this CRM. 


Zoho is said to be the best CRM software for small business and also for a midsize business. It can easily integrate with existing software solutions like Sharepoint, Microsoft Office, Google Docs. hence, a business can connect with its users via live chat, email, social media, phone. 

Also, the CRM offers real-time visitor alerts along with gamification and lead prediction too. Furthermore, CRM is capable of giving insight into email opening, campaign activities, website visits, social mentions, and much more. 

If willing, one can also opt for custom CRM development, in order to get their CRM system made! 


The next best CRM software is Zendesk which is open and flexible to get integrated into a mobile app. Other than offering sales automation, customer support, and customer engagement functions, the CRM system also offers 24*7 community and knowledge. 

This CRM software for small business, to mid and large size, can be an apt choice when it comes to dealing with domains like media, retail, healthcare, manufacturing, telecom, finance, and governmental organizations. 


Oracle’s CRM software for small business to midsize business offers a real-time and 360-degree view of customers. Netsuite caters to a wide range of industries like retail, manufacturing, media, publishing, and others. 

And this is just the beginning, Netsuite CRM system features include, opportunity management, case management, knowledge management, time tracking, campaign management, lead management, partner relationship management, customer service management, incentive compensation, etc. 


The Pipedrive CRM system is the next best CRM for startups as well as for old hat organizations. It helps in managing customers and sales prospects better. 

Pipedrive CRM system streamlines every step and action involved in converting a potential customer into a lead or conversion. It also offers custom sales reporting tools that enable the sales team to monitor individual and team targets, analyze sales data, and generate visual reports.


Apptivo CRM helps in offering customer relationship management solutions for supply chain business and financial domains. 

Using this CRM, businesses can help in managing leads, and then converting the same into a better opportunity along with tracking potential revenue. 

The importance and need of customer relationship management, attending to it, let us now understand how to create CRM.

Let’s get started- 

How to Create a Great CRM System

For creating a great CRM system, it is required to set priorities first. Integrating the best features of the system makes an outstanding CRM system. 

Let’s check out what features should be added to a custom CRM development. 

Customer Database

The database is the core of any CRM system. The customer information stored into it is- 

  • Names
  • Addresses
  • Work and family info
  • Email addresses
  • Phone numbers
  • Links to social media pages

The following information is required to communicate with potential customers along with existing customers. Using the CRM system, it can be done precisely to collect customer data from emails, social media handles, forms, etc. 


This database aimed at marketing departments. And the right marketing depends upon the right customer segmentation. 

It is important to understand what to sell to which users as per their preferences. Thus, segmenting users as per their requirements, needs and pain points should be made precisely in the beginning. Hence, offering people what they want can be provided in terms of marketing and sales analytics. 

Pipeline Tracking

A CRM system is a place where employees can track leads, starting from the contact detail to the deal made or customer lost. If you are building a CRM system, making filtered stages is quite an essential requirement. If you are planning for SaaS solutions, it’s important to implement a customizable pipeline dashboard. 

Upload & Storage

Though an option of uploading a file is not a must-have option, integrating it into the app can be beneficial. Using it can make managers record important information instead of manually doing it. Hence, a custom CRM system can be connected to cloud storage in order to upload files from a device. 

Data protection

There is no denying that any information that is stored in a database is full of sensitive content. The information involves customers’ details starting from their email addresses, their mobile numbers, address, preference, financial history, and many more. And protecting data is the most important thing to be taken care of. 

Hence, when working for custom CRM development, it is essential to make the CRM using the best of technology like AI. 


For attending customers and their queries, it is important to integrate a calendar when working for custom CRM development. This will help users to link their schedules attached to their respective profiles and activities. 

Also, through a calendar, a user can also have a look at their planned activities. A feature of Push notifications, reminders are a great way to keep users engaged. 

Cloud Integration

For storing an ample amount of data, there is no better option than the cloud. Also, clouds are secure, flexible, stable, and can store enormous data forever. Also, it is a little economical to maintain its data centers too. 


What’s better than an AI-based chatbot tackling numerous customers queries at a time, offering them a great number of solutions and recommendations. 

CRM Mobile App

The need of the customer relation management system calls for a website. Most of the CRM work is done from the computer, however, a mobile app can bring numerous benefits to a firm. 

Considering a mobile app can also be featured with push notifications with timely reminders and a solution on the go. If you are planning to get started with an app, we are the leading mobile app development company as mentioned earlier can help you with a robust CRM mobile applications.

Well, this was about the features to definitely include in your types of CRM, whereas there are certain things that should also be taken care of without getting started. So, let’s understand what things should be kept in mind when designing a CRM system. 

5 things to Remember when Developing Custom CRM Development


In order to attend the most important part of the business, it is essential that other less important should be managed artificially or through AI. Time is money and each employee of the organization should have information handy rather than searching for the same. 

Hence, a CRM system should have an integration of easy reports generation, communication opportunities, and others. 


We have mentioned how important it is to protect the sensitive information of customers and others. Hence, a CRM should be made with the best technology that can neither be cracked nor be substituted. Also, a CRM should protect the data from any external sources too. 


A CRM should be made in such a way that it offers flexibility as and when required. Without flexibility, opting for tasks as per the current need will become time-consuming and less effective. 


Depending on the size of the firm, a CRM system should be interactively developed. Hence, a CRM system should be made with a rich and easy UI while reducing the response waiting time for both the user and the operator. 

Checkout- top mobile app UI design trends 

Instead of overburdening the data with complexity, a CRM should break the complexity. 


Other than the team accessibility authority, a CRM structure should also be made for the third party resources. 

Custom CRM development- why it is important

Most of the work related to CRM is made from the website but having a mobile application comes with numerous benefits. A web version of CRM might be enough for the internal team interaction but when it comes to the need of customer relationship management system for clients, the need of mobile app arises definitely.

A mobile CRM system will make it easy to coordinate processes when traveling, or remote working. Also, the ability to call, getting necessary information, making corrections and others can be easily made through a mobile app on the go. 

As the CRM system is quite important, choosing the right platform like Android vs iOS and right to add development approach is also crucial, hence a closer look at cross-platform vs native app development can help.

Meanwhile, the cost to develop an iOS app and the cost to develop Android app also varies. So, before moving to the custom CRM development, ensure you know the following things- 

  1. How much does app development cost
  2. How much does it cost to design mobile app
  3. The right technology stack for your mobile app
  4. Minimum Viable Products for Startups

And so on!

Now the next and the last burning question- 

How much does it Cost to Develop a CRM System?

The cost to develop a custom CRM development differs as per the choice of platform or you want to opt for web development or mobile app development. Also, when you are opting for outsourcing app development, you will require a following specialist- 

  • Project manager
  • QA specialist
  • UI/UX designer
  • Frontend developer
  • Backend developer

Meanwhile, for your convenience, here is how to outsource app development for your custom CRM development system development.

Being the leading app development company, we somewhere charge around $35,000 which goes up as per the number of complexity, features, and others. 

For more information, connect with our experts today. 

Ajay Kumar

CEO CEO and Co-founder of Appventurez, Ajay Kumar has 15+ years of experience in entrepreneurship, project management, and team handling. He has technical expertise in software development and database management. He currently directs the company’s day-to-day functioning and administration.

Published by
Ajay Kumar