Blog / App Retention / 11 Mobile App Onboarding Best Practices To Follow In 2020

11 Mobile App Onboarding Best Practices To Follow In 2020

Nitish Verma By Nitish Verma | December 30, 2019
mobile app onboarding best practice

The last blog published was all about what and how onboarding can be beneficial for you.

And this part of the blog is the continuation of it followed by best mobile app onboarding practices and use cases. 

11 Best Mobile Onboarding Best Practices

In a few scrolls, you will get a detailed understanding of mobile app onboarding best practices.

1 – The Concept Of Value Proposition

The first impression is the last impression is the talk of the past. 

Converting users to active/paid users is a tough task in which the app onboarding process works like a magnet. By giving access to the crux of the best features of the app can convince users to use it, but it is highly recommended to show the value proposition of the app first. 

While flaunting the app’s best features, keep it a priority to give insight into what the users are about to get from the app. Once they realize the app’s value proposition, they won’t be able to resist them from using the app actively. 

After serving the right proposition, you are good to go to flaunt whatever features and functionality of the app you want to. Meanwhile, remember the value proposition is math that can only be solved by hiring the right mobile app development company.

2 – Register The Mandatory Information

You might want to give the best-personalized experience to the user as per the information but asking too much information can ignite doubt. 

Other than doubt, if a user is downloading the app, he/she wants to use the app as soon as possible. Testing their patience by making them fill too much information can make them uninstall the app the very next moment. 

Thus, to make them stay on the app, ask the required and necessary information. Keep the list of questions precisely formatted with the assurance of the highest security standard. 

3 – Keep The App Onboarding Screen Clutter-Free

Another mobile app onboarding best practices to keep in mind when developing an application is keeping the onboarding screen absolutely focused. 

Obviously, you will be guiding users on how to use the app but make sure you are not losing the grip on streamlined and focused app onboarding screen. 

Be concise and precise with words, phrases, and sentences you are showing on the screen. Keep them simple, short and crisp. Many users do not find it overwhelming to use long paragraphs, and when it comes to using the app eagerly, nothing matters. 

Remember, just a fraction of seconds, your app either will win the user’s heart or make its entry in the list of abandoned apps. 

4 – Integration Of Login Options

In the digital era, users are already equipped with countless ids and logins. If they are using an application, make sure not to burden them with another “create an id” cliche. 

To make their app experience easy and convenient, apart from email login, integrate the app with social media logins like Facebook, Gmail too. Meanwhile, if login is not the key to make the app successful, leave the gamut right there. 

Nevertheless, to gain users’ details, you still be needing other modes.  

5 – Personalization Matters

Admit it, personalization is the king of the app’s success in today’s time. 

And to entice and hook users, you can show them the personalization experience right at the time of the app onboarding process. Give them a tailor-made experience right at the beginning of the app login. 

Look at Spotify’s onboarding design. Once you are done with creating the account, users are redirected to choose artists as per their preferences- onboarding process that makes users customize their playlist directly. 

Also, the way of customization and personalization to differentiate a brand’s rapport. The better the customization experience will be, the greater will be the user experience. 

For more clarity, a user persona can do wonders.

6 – The Scope For Skipping

Applications are the handy solutions to big problems, issues. They are a source of entertainment, help, therapy or bank of crucial solutions. Thus, users do not want an extra dose of entertainment in terms of seeing each slide as a mandated task. 

Give users the scope to skip the app onboarding process too as many a time, they are aware of how to use the app. And another time, they want to explore the features on their own. 

7 – Appeal Visually Too

People retain visual things and information in the long run as compared to the written ones. Do not offer an ephemeral nature to your application. 

Though you are not required to offer a fancy, overly decorated, dolled up the application, but offering visually attractive applications will do no harm to your app. Visually attractive application is the hook that will engage users in their first glance. 

Not to forget, the right balance of visual attractiveness and simplicity is the essence of the app- assure you are taking them of them too. Be definite, be exact.

Meanwhile, if you want to experiment, try the MVP app development approach.

8 – Go Ahead With Animation

A user can abandon the app in just a few seconds. For hooking them for a longer run, you get one chance- try including animation as an introduction to your app. 

When it comes to UX onboarding best practices, nothing can beat the aura of animation. Though, step by step animation illustrations are in trend today and catch more attention than an app without it. If not for the whole app, try including animation for short descriptions of the features.  

9 – Users At Different Channels

There are lots of chances when the user misses to complete the onboarding process. In such a situation, nothing works like a charm than push notifications. Push notifications are the best way to notify users about the undone onboarding procedure if they leave it halfway. 

With the help, if in-app messages or email integrated facility, make use of text for communicating features and benefits of the app. Though the communication might not fall under the plan of mobile onboarding best practices, it can certainly convince the user to finish the process. 

10 – Track On Every Screen

Just like using users’ login information for a personalized experience, using analytics for tracking how users are responding on each screen is also important. 

The analytical approach will help in recognizing the pages users are leaving and staying on which will instantly result in the app onboarding experience. This is how you can make changes further in the app for improving user experience and retention rates.

Remember, each screen’s retention rate will directly affect the app’s fate along with user onboarding experience. 

11 – What’s Next

When it comes to convincing users to perform a certain function, mobile app onboarding best practices should consist of instructions to flow for the next step. 

To that, a Call to Action button will work wonders. Through the button, the user will understand what to do next- the overall process will work as a magnet for user retention and involvement. 

What kind of application should prioritize app onboarding process?

If your app falls under any of the below-mentioned categories then it’s a necessity for you to prioritize app onboarding process:-

  • App with unique transactions, for instance- no traditional gesture for primary interaction
  • App with complex workflow or an app for handling complex issues
  • App re-designed or re-structured and thereby, introduction of its newness to the users about changes and features is a must
  • App introducing a brand new concept about which users need to know about.
  • Financial applications with great data

However, If your app is simple and does not require much explanation then app onboarding strategy can be taken lenient.

If your app somehow falls in any of these categories, it’s high time you should pay attention to the app onboarding practices to the core. 


Top 5 App With An Engaging App Onboarding Process

1 – Slack

slack - mobile app onboarding

When it comes to mobile app onboarding best practices, nothing can beat Slack for facilitating communication between enterprises internally. 

The app showcases its features right at the beginning of the app onboarding process through four walkthrough screens. 

2 – Reddit

redditt - app onboarding process

An app that is stealing the best onboarding for mobile apps experiences greatly. 

The app thoroughly follows the mobile app onboarding best practices by initiating the “skip for now” option. The option thus gives users the space to explore the core features of the app thoroughly. 

3 – Fitbit

fitbit - app onboarding best practices

Fitbit is another example when we talk about mobile app onboarding best practices. the app briefs the users about why they should share physical specifics while logging up. 

The app portrays a clear picture of what and how you should use the app. The UI of the app is exact, clear and absolutely smooth. 

4 – Trello

trello - mobile app onboarding best practices

Another application in the league for easing the office task is Trello.

The app onboarding process is seamless and streamlined for easy exploration. Due to this, the app is in our list of mobile app onboarding best practices example.

5 – Tinder

tinder - app onboarding

Tinder, one of the well-known dating site is another example of how to follow mobile app onboarding best practices effectively.

The app starts with the option of social media logins and number with a star mention “we don’t post anything on Facebook”

Isn’t it cool?

Here is our app onboarding experience for you- 

The app onboarding is more or less a math or coding that can only be decoded through experienced mobile app developers. 

Successful App = Maximum Number Of App Downloads + Active Users + Great ROI.

If this was something you want, we are just a click away.

Contact Us

Nitish Verma
Nitish Verma

AVP UI/UX at Appventurez with a background in designing user interface for Mobile apps and websites, logos, storyboarding, etc. A visual designer & storyteller driven by a need to understand and influence clients and a relentless problem solver with outstanding creativity.

⚡️ by Appventurez

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