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The Last-Minute Mobile App Launch Checklist

mobile app launch checklist

The whole thrill of developing an application and the constant energy-filled preparations that go into ensuring that the application is able to get from the market what it was prepared for is a time that is so full of good-to-heart panic that entrepreneurs tend to miss out on important things. Things that can change the outcome of all the efforts and days of quality driven hustle.

There are many last minute things that get left behind as entrepreneurs remain occupied in the whole development process and planning promotion of their app once it launches for the world.

To help you make the most of your app’s returns and the many app promotion strategies that you had outlined, we have curated a list of items that will come in handy when you have to do a last minute check before the app is made available to the world.

Let us attend to them, without any further delay.

To-Follow Checklist Before an App Launch

A. Test Your Application

The first in our mobile app launch checklist is testing. Before you launch your application in the market, make sure your partnered mobile app developers have tested it THOROUGHLY. We cannot emphasize it any greater than this. Ensuring that your application – every click, every link, every redirect, every feature, every form works as it is supposed to, will pay off till much later in the future.

Check your app against every mobile app testing process there is in the market – making sure nothing gets missed and your offering is never staring at bugs and crashes.

No matter how much more time it takes up on the design, development, and launch radar, do not launch your application until properly tested in the stores.

B. Set Up Monitoring Tools

This point here should be in both, your app release checklist and your app pre-release checklist

Like every app business, you too must have entered the mobile app domain with the intent to achieve something – money, fame, funds, or support for your traditional off-mobile offering. The aim could be anything on the wants tangent, but the means to reach the goal is something that you will have to take care of before the app hits the market.

Once you have identified what your intent with the mobile app is, set up practical KPIs that would show if you are closing on your goals or not. And in order to track these KPIs, set up monitoring tools that will give you the clear picture.

So, before the D-day, have monitoring tools in place and operative, ensuring that every information you wish to collect is well-fetched.

C. Check All The ASO Elements

All your efforts can go into waste if you have not prepared enough to show yourself on top in the app store listing against your category name.

Make sure you have followed all the App Store Optimization guidelines to the t and you have your ASO checklist for a successful app launch ticked off. Everything from the technical standpoint in terms of app size and image and video pixels, etc should be well devised.

In addition to this, you should also make sure that your keyword strategy is ready – the words using which you want your users to find you should be well listed and added in the different content sections of your app listing.

D. Register Your Domain Name

While this step should be adhered a lot before the time you are launching your mobile app but better late than never.

Ideally, a website would be the ideal next step of your mobile app and the worst thing that can happen would be if when you get on to that stage, you won’t find a domain name or by the time you are ready, the one that would fit you best would be very expensive.

The only solution to this issue is to get your app’s name registered online, this way you will be able to secure your digital future with ease. This need is what makes registering your domain name a primal part of your mobile app deployment checklist.

E. Set Up Your Social Media Profiles

An account on all the social media platforms where your users are or can be is one of the most important parts of the whole promotion and engagement process and in your app launching checklist.

So, before you hit the app launch phase, make sure your application has its own profile on all the platforms – giving your users the chance to connect with it at a more humane level.

F. Make Profile on App Review Websites

Being present on the many app review websites there are in the market, will bring you in front of a huge number of users and partners who can help build your business. So, although at this point you don’t have an application to post but make sure that the homework is done so that when the time does come, profile creation would not be on your list, i.e. if it is on your mobile app launch checklist today.

G. Content Plan for Your Network

The next in the mobile app launch checklist is seeing if your content plan is ready. The content plan, at this stage, should revolve around articles, videos, and PRs that you would be sharing with your network of bloggers, influencers, media people, etc to promote your app’s launch.

What we recommend is to not wait for the very last moment but create a repository beforehand so that you can start pushing the content the moment application is launched. It helps to invest in a mobile app building company that also offers marketing services at this stage, for they are the best ones who understand where your app is coming from.

H. Have a Team to Answer Users’ Queries

The need of a responsive team is definitely a must-have item in the last minute checklist before launching an app. When we talk about ensuring that your application continues to be well received in the market and the users remain invested in it, the one factor that has become a time tested mode to increase user engagement is making sure that all your users are heard and that too in real time.

When you make your users heard by being available to them every waking hour, you give them a feeling that they are valued and are important for your business growth.

This feeling is what is needed to grow your business to great heights. So, before you launch your app, set up a response team.

I. Set Your App Localization Strategy

Having an app localization strategy in place is often one of the most ignored parts of the mobile app planning stage even after being one of the best practices of launching an app. What entrepreneurs forget or rather take lightly is the fact that there are millions and millions of app users whose first language is not English.

Now, when they devise an app around native English users, they lose out on a massive opportunity to reach the world.

Localization, in this manner, becomes very important in order to reach the masses. Here’s a guide by Instabug that can come in very handy in your app localization journey.
So here was our 9 part last-minute mobile app launch checklist to ensure that you don’t lose out on anything that can take your application on a different route and make it lose out on everything that the idea of it all deserves.

Ashish Chauhan
Ashish Chauhan

Co-Founder and VP Mobile Architect at Appventurez. An expert programmer who is passionate and loves to explore emerging mobile technologies. As a leader, he is a perfect match as he is always there for the team to help and guide them to learn and implement smartly and effectively.

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India (HQ)

Logix Infotech Park, 1st Floor, Plot No.- D-5, Sector 59, Noida, Uttar Pradesh 201301

+91 120 41 577 46

Australia

5 Taunton Place Craigieburn VIC Australia

+61 3 90 13 3899

Qatar

Office #216,Regus Tower, Bank Street, Doha Qatar

+974-33497259

Germany

Frauengartenstr. 2, Hechingen, Baden-Wuerttemberg, Germany 72379

+49 7471 9699793

USA

5440-F Thornwood Drive San Jose, CA 95123

+1-512-823-1002

Dubai

Rimal 5 Jumeirah Beach Residence 2 Dubai

+1 512 823 1002

South Africa

3 monterrey Complex, 63 Montrose Avenue, Northgate, Johannesburg, 2191

+27 737 810 945

United Kingdom

7 Hanover House, Chapel Street, Bradford BD1 5DQ, United Kingdom

+1 512 823 1002

Mexico

Calle Ambar 2711, Av Victoria, 45089, Zapopan, Jalisco, Mexico

+521 332 393 9998