In the current digital trend, apps are big business. Mobile app usage is increasing drastically as compared to the web app. End users are more addicted to using an app than visiting a website. Analyzing the fact that business owners have turned their heads towards putting their business in their customer’s pockets using the mobile […]
Updated 18 January 2024
CEO at Appventurez
In the current digital trend, apps are big business. Mobile app usage is increasing drastically as compared to the web app. End users are more addicted to using an app than visiting a website. Analyzing the fact that business owners have turned their heads towards putting their business in their customer’s pockets using the mobile app.
As per the shifting trend, business owners need to have an online presence to compete with their competitors. There are numerous differences in the app development plan of the startup and that of the established brand.
Established brands on one side usually have enough funds and lower market launch time, their major concern is to launch a bug-free quality app. Startups on the other side have the intention of launching their product in a shorter period, keeping its quality intact and at a low mobile app development cost.
From our experience of working with startups as well as large enterprises, we are aware of the difference in their delivery expectations and business models.
They just look for a bug-free quality product, delivered on time and most importantly it should be cost-efficient.
App development companies should follow certain ethics and checklists to ensure a successful deployment of the product.
Thinking of establishing an online identity through the mobile app will help you, in the long run, to stay competitive as well as increase your user engagement. Before launching there are several stages in the app’s life cycle.
Working in small steps enhances the development process and makes it more feasible.
In this article, we will dive into the challenges in app development for startups which will help you to have a clear picture of the mobile app development process for startups, empowering you to launch a successful app in a much more efficient way.
It’s not a hidden fact that there are millions of mobile apps in the market. There’s an app for almost everything.
It’s the biggest challenge for the developers of an app development company to convert the mobile app idea for startups into an innovative app that stands out from the rest.
You might come up with a stunning user interface for your app, but how you market your app is the main factor that counts for its success.
The best remedy for this is, you need to analyze the market and identify your potential users. List what do they need. Identify the problem of the users you are about to solve through your app. Will they recommend your app to their friends with a similar sort of problem?
Once you hit the right spot in the market that needs a solution in the language they understand best, you will be able to overcome the challenges and leverage your business through your app.
Funding a mobile app for a startup is a big challenge. Mobile app solutions for startups may cost an average of $2,500 -$200,000 for its finalization and pushing it to market.
You need to have a strategy for funding your app. You may need to find the right investor and then explain to them the dynamics of your mobile app and future investment return.
Various online platforms like Kickstarter or Appbackr provide you with enough opportunity to collect funds for your mobile app idea and turn your dream app into reality.
The world of technology is expanding day by day and new devices are being invented regularly. You need to fit across all the available devices to maintain your brand image.
Being a startup, you might face hurdles in fixing the compatibility of your app across all devices. You need to pay attention to all the limitations like screen resolution and operating system requirements.
While planning app development for startups one needs to plan for the responsiveness of the app from the very beginning. This will ensure the smooth working of your startup mobile app.
Hiring the best-suited designers and developers for your mobile application design and development will benefit you in the long run.
Also, thorough testing of our app across all the available devices you want to reach is mandatory to ensure your startup mobile app’s success.
Your app needs to have a simple and easy-to-navigate interface. While developing an app, although a developer might find it simple and easy to use the same may not be true for potential users, which can lead to negative impact and reviews from the audience side.
The Hack to solve this problem is to be simple and clear as much as possible. You can add tutorials and instruction manuals embedded in your app.
You may use a similar pattern which the user might already be aware of. Use thumbnails and icons which will ease the navigation for the users.
Startups have a great challenge in terms of marketing their apps in the current competitive market.
The competition is a tough one, because there are other large-scale enterprises with higher budgets and experience.
You should have the right strategy to enter into the market and promote your app. You can consult marketing experts who have prior knowledge and experience in successfully launching and promoting an app.
The success of the app mainly depends on its marketing. You can utilize social media and other online promotion platforms like Appscend for your mobile app.
As a startup owner, before starting to work on any app you first need to analyze the customer’s problem area. Once you are well acquainted with the problem, you will come up with the best feasible solution of that through your app design. This step of analysis will take you a step ahead of your competitors.
There are n number of apps in the current market that are your competitors. If you understand the problem of your target audience then definitely, you will be able to come up with the most suitable solution for the same through your app.
Going on the right track will be beneficial in the long run.
Once your idea is finalized after analyzing the needs of the target audience, you need to sketch your app idea.
It will be very helpful during the entire development lifecycle of your mobile app for a startup. List out every idea and concept in simple language and terms so that it can be understood by anyone reading it. You need to answer the following questions in your app documentation.
Before going into the development phase of your app, you should be aware of your target audience whose problem you are about to solve through your app.
The secret sauce behind the success of any innovation is providing users with a valuable product to solve their problems.
In this phase, you need to design the architectural blueprint of the app for displaying pictures on the screen and the app’s functionality.
Wireframing your app helps to draw a clear picture in your mind about what your app will look like and show some of its functionality. It gives a clear illustration of the different screens and their elements and draws a picture of how the user is going to use the app.
It also provides you with an opportunity to update the app when required to add some more desired functionality and features to enhance the user experience.
After finalization, the wireframe can be tested. The testing procedure will help you list the limitations of the app and throw light on the areas that need addressing.
Designing the app plays a vital role after its launch as an owner of the startup you should ensure mobile application design is top-notch to engage the target audience. Once the user visits your app, he should feel like visiting it again.
Consider user feedback as valuable and add improvement to your app design for the next version. Mobile app design plays a crucial role in startup app development to grow and succeed. The design of the app is not limited to its look but also about how it works. So, it’s important to design a user-friendly app.
Hire the best mobile app development company for designing and developing the app for your startup to ensure its success.
Startups should not focus on getting attached to the concept of creating a perfect version of the app with all the required features and the best user experience. Rather, they should lay their focus on building an MVP (Most Viable Product).
Pick up a success story of any successful app and you will get to know all the changes they have done before being listed as the top successful app.
MVPs carry the core version of the app only and address only the core problem of its potential users.
Your app will serve as the face of your brand. In the designing and development phase, branding of the app is also important, and its early start will help you in the long run. It will be an added strength to your marketing strategy.
From the beginning, you should decide your app’s logo, and color pattern fonts which will be used. It will not just help the developers but will also establish the brand image for your app. The app is the branding tool for your business and should be designed to match your brand and its strategy.
User data security should be the top priority for your app. Developers need to discuss security-related queries and then plan to mitigate risk. The user who visits your app should feel safe, so you need to have a deep concern regarding your app’s security. You need to ensure that the developers follow certain security protocols for your app.
The promotion of the app should start in an early phase before it hits the app store. Choose the launch date of your app and plan the development timeline as per that. You should focus on pre-launch and post-launch both strategies of marketing.
Proper marketing before launching the app is vital as it helps to engage consumers. You might be aware of Dropbox, which has done terrific video marketing of its app through its explainer video. The strategy helped to build its brand image and consumers before the launch of its app.
You need to stand out with the marketing strategy of your app to engage customers and make your app a successful one.
The above-mentioned points will help you strategize and launch a successful mobile app solution for startups and leverage your business.
Once you have a plan, reach out to the top-rated mobile app development company for startups and they will guide you to turn your app idea into a real and innovative app.
Keeping the above factors in mind will help you minimize the risk and utilize your resources efficiently during the mobile app development process.
CEO at Appventurez
Ajay Kumar has 15+ years of experience in entrepreneurship, project management, and team handling. He has technical expertise in software development and database management. He currently directs the company’s day-to-day functioning and administration.
Posted : 16 April 2019
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