A Guide To Minimum Viable Product For Startups

The failure rate of startups in 2020 was over 90%. According to the SBA research, 21.5 percent of businesses fail in their first year, 30% in their second year, 50% in their fifth year, and 70% in their tenth year. Do you know why the majority of these businesses fail? Money running out, being in […]

Updated 14 December 2023

Ajay Kumar
Ajay Kumar

CEO at Appventurez

The failure rate of startups in 2020 was over 90%. According to the SBA research, 21.5 percent of businesses fail in their first year, 30% in their second year, 50% in their fifth year, and 70% in their tenth year.

Do you know why the majority of these businesses fail? Money running out, being in the wrong market, a lack of research, inappropriate alliances, inefficient marketing, and not being an expert in the field are all reasons for failure.

Building a minimum viable product is the greatest approach to bring your concept to life or to prove its feasibility (MVP). Based on what we’ve learned through prototyping MVPs for our clients, we’ll explain what every startup should know before designing a minimal viable product for your business. The notion of creating a minimum viable product (MVP) for a business is straightforward.  

What Is A Minimum Viable Product(MVP)?

A Minimum Viable Product (MVP) is a rough draft of your application.

It is described as a product that has enough features and capabilities to convey the concept of the app to actual app users. It is designed to elicit feedback for future product development.

In layman’s words, MVP is the strategy for generating a reduced version of your application for public usage rather than only building items to achieve a short-term aim.

The ultimate goal of MVP is to decrease enterprise mobility application development costs as well as the risk of financial failures that may come as a result of introducing an unexpected product into the market.

What Are The Benefits Of Minimum Viable Product For Businesses?

Focus On Core Functionalities

The MVP method assists in gaining clarity and focusing on your product’s primary functionality. It enables you to test your company concept at a minimal cost and in a short amount of time. Before a product ever hits the market, the majority of product owners are prone to adding redundant features.

Clarity Of Vision

You should put out the essential features and customer value of your program at the beginning of its development. Share the checklist with the rest of the team after it’s finished. In the long term, this core vision will undoubtedly assist you in staying on track and making better selections.

Establishing Early Customer Relationships

For startups, timing is really important along with knowing why businesses need user & customer experience. It will aid in the recruitment of new users and stakeholders throughout the early stages of development. Early adopters will help you spread the news about your product while also providing invaluable feedback. What could be better for ensuring that your product is completely customer-centric?

A Better Understanding of Customer’s Needs

The importance of gathering data and thorough study on the target audience cannot be overstated. Early adopter feedback is far more useful than corporate analytics and seasoned consultants’ best predictions. The sooner a customer can try out a product, the more effective development you’ll receive.

What Is The MVP Development Process?

An MVP consists of only the most basic features that demonstrate the product’s capacity to address a user problem. According to Eric Ries, it is defined as follows:

“Minimum Viable Product is that version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort”.

MVP stands for Minimum Viable Product in the context of android application development. MVP is a method of developing a new product with only the most essential features to see how the target audience reacts. There are several modifications and input from early adopters, the actual product is built with the entire set of features.

Testing, creating, and delivering the final product are all made easier using MVP. MVP Development is a critical component in web development and design. When it comes to launching a Minimum Viable Product for a mobile or web app, a lot of companies fall into traps.

Mistakes To Avoid While Doing MVP

The list of reasons why startups fail is pretty extensive.

Several reasons mentioned in the graph can be avoided by careful planning of the MVP process. But if not done right, it can make you just another statistic on the list. 

Here are the mistakes that you should avoid when developing MVP:

Not Giving Enough Attention To Market Research 

One of the numerous causes for the plan’s and, ultimately, your company’s failure is a lack of market knowledge. There are important questions startups should know before building a mobile application or website for their business when they don’t experiment with the product and instead try to sell something that already exists. Or if they create something that was never needed to begin with.

Ignoring the market research process can lead to the failure of your whole concept, strategy, MVP, and overall competitive advantage.

By doing extensive marketing research before producing a thumbtack website business guide of MVP for your startup’s concept, a dependable and competent tech partner may aid you in overcoming the obstacle.

Not Choosing The Right Development Team

Another explanation for MVP’s failure might be a less deserving squad with insufficient technical talents. This is why working with a professional team of developers, designers, QA engineers, and PMs that can adapt to changes in the app and offer well-performing software in real-time.

Aiming To Be The best

Aiming for a huge objective is wonderful for startups, but aiming for perfection may often come at a cost.

The ultimate goal of an MVP is to validate a concept before introducing a product to actual customers in a real market. Only a few, vital elements make up a strong and well-designed MVP, giving end-users a clear grasp of the program.

Incorrect Way Of Building An MVP

There are generally two ways to build an MVP – Agile and Waterfall. As compared to Waterfall, Agile can be way more efficient in this scenario due to its ability to deliver high-quality results in less time. Furthermore, the Agile approach when done properly can help in addressing bugs along with offering adaptability to changing requirements in real-time.

Neglecting The Prototype Development Phase

One of the most critical processes in creating an MVP is prototyping. It’s like a visual representation of your concept, or to put it another way, it brings your idea to life. Furthermore, it dispels any reservations that investors or businesspeople may have about the goods.

Hence, evading or neglecting to prototype can create a negative impact on the overall process of MVP. 

Not Considering Analytics & User Feedback

One of the most significant goals of an MVP is to gather user input in order to improve the final product. Feedback allows you to better understand the consumer, as well as change and rebuild the product to meet their needs.

Not considering feedback will ruin the whole process in addition to wasting all the invested efforts, resources, etc.

Now, we are done with the benefits of MVP for your mobile app, how to build an MVP and the mistakes to be avoided but this is not the end of the whole process. 

Let us now get to the part which directly impacts an entrepreneur – The cost of MVP Development.

Measuring Success After Building An MVP

There are various methods for accurately predicting a product’s future success. The most popular, effective, and proven ways to gauge an MVP’s success are as follows:

Word Of Mouth

A helpful statistic for predicting success is traffic. Interviewing potential clients is another approach to measure performance. Begin by identifying the challenges that a client is experiencing or is expected to experience, and then inquire about their thoughts.


Engagement allows a company to assess not just the current but also the future worth of its product. Based on input, engagement helps to enhance the user experience.


Sign-ups are a good approach to determine user interest. Based on the results of assessing interest in the goods, they may also convert to income.

Percentage Of Active Users

The success of an MVP is measured by more than just download and launch rates. It is critical to observe user behavior and to verify the ratings of active users frequently.

Client Acquisition Cost (CAC)

It’s critical to understand how much it costs to get a paying customer. This keeps a startup informed about whether its marketing efforts are working or need to be tweaked.

Number Of Paying Users

Keep track of revenue-generating goods and understand the average revenue per user (ARPU).

Client Lifetime Value 

CLV represents the amount of time a user spends on an app before deleting it or ceasing to use it.

Factors That Determine The Cost Of MVP Development

There are various ways to build an MVP, it can be hiring freelancers, choosing the outsourcing option, and developing the app in-house.

factors that determine the cost of mvp development

There are 4 vital factors determining how much it costs to build an MVP. Those factors are-

  • MVP cost of designing
  • Total number of features and their complexity
  • Technology stack
  • Time is taken to develop MVP

With this, we have reached the very end of the article, I hope you must have accumulated all the necessary things and understanding to build an MVP – starting from knowing why you need MVP for your mobile app, what are its benefits, the mistakes to avoid, and how much does it cost to build an MVP mobile app.

How Appventurez Will Help To Use MVP For Startups

We are Appventurez, a leading on-demand mobile application development company. We design highly scalable Android and iOS apps, as well as APIs, as part of our mobile app development services. We also have a lot of experience with the Internet of Things (IoT),  apps.

Contact us to learn how we can assist you with turning your innovative idea into a prototype, MVP, and ultimately a killer product. Learn more about some of the startups that have made it big with us by visiting our success stories area.

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Q. What is the purpose of a minimum viable product?

MVP is not just about building products to meet a short-term goal, it is the technique for developing a simplified version of your application for public use.

Q. How do you explain a minimum viable product?

It can be defined as the product developed with enough features and functions to get the idea of the app across to the actual app users. It is developed to get a response for the future development of the product.

Q. What is MVP lean startup?

One of the core components of the Lean Startup methodology- a build-measure-learn feedback loop. The first step is to figure out the issue that needs to be solved, once you are done with identifying the issue, you can develop an MVP to begin the process of learning.

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    Ajay Kumar
    Ajay Kumar

    CEO at Appventurez

    Ajay Kumar has 15+ years of experience in entrepreneurship, project management, and team handling. He has technical expertise in software development and database management. He currently directs the company’s day-to-day functioning and administration.