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iPhone vs Android App: What Should be a Startups’ First Choice

Akhil Kumar By Akhil Kumar | May 20, 2019
iPhone vs Android App

The most difficult part of starting a mobile app startup is, well, starting up. The second most difficult part is deciding which platform to choose for entering the mobile app industry from – iPhone vs Android. The cruciality of the decision is so much so that a business can either survive in the long run or face a demise at the back of it.

So, how do you make this decision? How do you decide on the right mobile move?

Let us get you the answer of iPhone or Android in this article.

But before we get into, let us attend to the first thing first. You should never make the choice of the platform on the basis of your comfort device i.e. the device that you work on.

The decision should be made on the basis of a whole of different factors like where does the audience belong, which platform can take you to maximum users, how much revenue will the platform get you, what would be the developmental cost, which platform would require the least maintenance, etc.

As you can see, the decision of Android vs iOS for startups count is a lot and the time to enter the market is low, for you cannot afford to give your competitors’ the opportunity to act on your idea before you do.

So, let’s get to it straight away.

Android vs iOS: Market Share and Demographics

It is not just the skyrocketing difference between the reach of the two platforms that keep both the platforms strikingly apart, but also the intricate demographics that reside in them and the overall mobile app market.

This map here demarcates how the users of Android and iPhone are divided geographically in the world, one that would help you gauge what is the market of iPhone app for startups and the one for Android app for startups –

Android vs iOS: Market Share and Demographics

s we said, it is not just the geography difference that separates Android and iPhone but also the user demography.

  • While Android app users are usually ones that prefer working around free apps, iPhone app users don’t think much before spending on quality.
  • Android users are usually ones who follow a technology second only after ensuring that their Apple counterparts are happy with it.

iPhone vs Android: Revenue

The open nature of the Android world makes it a welcoming place for a number of paid apps substitute APKs, something that gives a reason to the users to not pay for what they use. And unlike Play Store users, App Store users are more willing to pay money to get what they wish to use, for they don’t have the freedom to use an APK file on their devices.

So, if your aim is to increase your app revenue, App Store will win this round of iPhone vs Android war.

Android vs iPhone: User Retention

Customer Retention

For a startup that has just entered the market, there are bound to be issues and problems, which users would be expected to look over sometimes and show a little patience towards. However, the amount of patience that the users show also vary from one platform to another.

While the Android app users are a lot more willing to ignore the issue and hold on to the app if the overall value they are getting is high, the same cannot be said for Apple users. iPhone app users are known to not take issues easily and they don’t take much time before uninstalling the application from their device.

Apple vs Android: Scope of Innovation

Although it is, in fact, iPhone that is known to be the creative haven, the fact is that Android because of being open source makes it much easier to experiment with features and designs. Also, because the iPhone apps are checked by real humans before being published in the store, there is a huge probability of it getting rejected when your level of innovation does not match with that of Apple’s publishers.

Android vs iPhone: Cost of Development

We have saved the most crucial deciding factor for the very end.

When we talk about startups, the image that we get is of a business that is just starting up, has a limited budget, to begin with, and is seeking much faster time to market scenario.

Now when we measure up this scenario against the iOS vs Android development score, what we will find is that iPhone is coming up several points – forming an answer to why is iOS better than Android. As compared to Android, because of less fragmentation, iPhone app development is a much time-saving task – something that automatically translates into a cost-saving mode of development and faster time to market.

So, here were the things that separate Android apps from their iPhone counterparts. Although it must have given you a basic idea of which platform will make you compromise the least, let us make it more black and white for you.

Let us now give you insights into the different scenarios where Android fits better than the iPhone app or vice versa.

When to Choose iPhone App Development as the First Choice

Businesses and New app entrepreneurs generally choose iPhone apps first because of the platform’s targeted user segment and the fact that they are more willing to pay money for the service they are using.

So, if you are looking to enter only a concentrated market among users who are more willing to contribute to your revenue model, choose to invest in an iPhone app development company.

When to Choose Android App Development as the First Choice

Android app development companies are the first investment choice of those app entrepreneurs who are looking to make the whole world their mobile app users. And they are willing to work around a more indirect monetization model to get revenue for their apps as compared to the direct in-app purchases and cost based app model.

If this fits your criteria, an Android app should be the platform where you first launch your business.

While the scenarios mentioned above are ones that are most commonly applied when taking the Android vs iPhone decision, the true answer lies in your understanding of the app and the users who will use it. An answer which lies in five questions and answers which mobile app platform is best for startups?

  • Who is Your App User – Where do they live
  • How Willing is Your User to Pay for the Services
  • How Fragmented is the Market You are Going to Enter
  • How Easy Would it be to Design and Develop the Application?
  • How Much Would it Cost to Develop an App?

How Can Appventurez Help You Decide Which Platform to Choose First?

We can help you make the choice between Android and iPhone app as your first app platform choice by helping you collect in-depth insights into your app users and helping you know what your competitors are choosing and why.

And it doesn’t end there.

We can hand-hold you through the entire app development process once you have made the Android vs iOS decision.
Is this something you need? Get in touch with our team of mobile app strategists today.


Akhil Kumar
Akhil Kumar

Co-Founder & Managing Director of AppVenturez Mobitech. An entrepreneur who is tech-savvy and aims to build the largest software business through technological innovation, keen business strategist and a passionate technocrat. He firmly believes in learning and earning by planning and performing.

⚡️ by Appventurez

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