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Impact on Fitness Apps Due to COVID-19

Ashish Chauhan By Ashish Chauhan | April 18, 2020
impact of covid 19 on fitness apps

More than millions of coronavirus diseases are detected and thousands of deaths every day, COVID-19 has brought everyone to the knees. The coronavirus pandemic cases have impacted many industries starting from airlines, oil, automobiles, tourism, food, fitness industry, etc majorly. 

Among many industries, the fitness industry has made fitness freaks exploring ways to keep them engaged and workout within the four boundaries of the house. Fitness enthusiasts amid the coronavirus outbreak are turning towards several fitness and workout mobile applications. 

These fitness apps have in fact made them discover different programs and exercises irrespective of the urge to hit gym and fitness centers once again.  

Brands like Mirror and Peloton, that offer gym-quality workouts at home to known fitness giants like Adidas and Nike help them in popularising “fit-tech” by partnering with Fitbit and Apple are in full swing amid the coronavirus outbreak. It has been seen that alone the digital fitness industry in 2019 has generated nearly $3.6 billion in revenue for the US.

Due to constant demand in fitness apps being downloaded, the mobile app development company is gearing up to make apps more robust and easily navigated.

Here is what the health and fitness apps ecosystem looks like in different countries amid coronavirus disease. 

weekly hours spent on fitness apps during covid 19

When this was the picture presenting the scenario of last month.

No wonder, health, and fitness mobile applications are one of the latest trends being used globally. 

But what is the use of Fitness apps? 

Let’s gauge the answer in a few scrolls.

What Is The Impact On Fitness Apps Amid COVID-19

Irrespective of widespread coronavirus disease globally that has shaken the world and brought everyone on knees, fitness industries are still trying their best to engage and meet their audiences. 

Check out how COVID-19 is doing to the mass- 

When coronavirus cases are being detected on a daily basis, Gyms are going virtual with online classes via Zoom. 

The positive effect can be seen through fitness company BeachBody that has gained over 200% growth in subscribers.  

Here, mobile applications are becoming a medium to connect not just official meetings but also people who are willing to workout from home too. 

Noam Tamir, founder, and CEO of TS Fitness stated that his gym is moving content online along with virtual group workouts, one-on-one personal training through Skype, and free workout suggestions on social media and fitness applications

Source- https://www.tsfitnessnyc.com/

Gearing up the topic, let us figure out the impact of Coronavirus disease on fitness applications. 

Equinox

This American fitness company closed its gym doors amid a growing number of Coronavirus cases and widespread urgency to lockdown. But this condition didn’t actually stop the brand from connecting with the customers. 

The brand that is the proud owner of PureYoga, SoulCycle, Precision Run has recently launched its new fitness app called Variis. Starting from 30-minute  intense cardio to a session for meditation yoga lessons. 

And this is not enough to get people fit and fine. This is the reason, the brand has introduced weekly workout classes via IGTV through Variis Instagram page too. Every Sunday, the weekly schedule is released making users look at the live streaming creative, and high-energy workouts. 

Under Armour

Next in the line amid Coronavirus cases is Under Armour- a sports apparel company. The company donated $2 million for supporting struggling communities across America.

Apart from donations, the company spent $1 million to launch a 30-day healthy at-home fitness challenge via its MyFitnessPal app. The firm is making every possible effort to make youth sports leagues have the necessary equipment, footwear, and apparel for upcoming seasons. 

Lifetime Fitness

This Lifetime Fitness gym is one of the most popular ones in North America known for offering state of the art rock climbing walls to an Olympic sized pool. Amid coronavirus cases, the gym has no choice but to close its doors to all fitness freaks. 

But this does not stop them to stay connected to their people to make them healthy and hearty. The brand’s social media account is piled up with home-friendly workouts, tips for kids along with healthy recipes to get started with. 

Here the social media application made them connected to its people virtually without getting closer to them. This shows how applications today are becoming a major part of the world amid COVID-19. 

Gold’s Gym

Gold’s Gym is no exception amid Coronavirus disease that makes it close its doors too. The closure didn’t make the brand stop connecting with the people. The brand is now empowering people to stay safe and active too. It has started using hashtag #StongerTogether for encouraging its views to share their workout videos from home. 

Apart from that, the brand has developed a library full of free workout ideas on its websites. Furthermore, the gym has released a sentimental video of its trainers around the world vowing to workout from home. 

Again, the web development here is keeping the brand in making people not just fit but also safe too. 

When this was the impact on applications, there was something else being done by fitness brands amid Coronavirus disease. 

What Else Fitness Brands are Offering Amid Coronavirus Disease ?

New Balance

Amid COVID-19, New Balance an athletic footwear brand is currently switching production from making sports gear to facemasks. 

The brand announced that it will manufacture protective face masks for healthcare workers working on the frontline. Earlier, the brand has donated $2 million in order to support local, regional and global communities amid COVID-19 pandemic.

Columbia Sportswear

The CEO of Columbia Sportswear Tim Boyle voluntarily made a cut off from his salary down to $10,000 a year for saving hundreds of jobs under him.

Other than that, the brand is known for doing charitable work too and as a well-known contributor to the Planet Water Foundation. It’s the charity that is known for providing safe drinking water for all the impoverished communities globally.

Fitness applications in this pandemic situation are proving how important they are to the people around the globe. To keep people fit at home, there is a list of fitness applications one should be downloading today. 

These fitness applications are making a difference in the lifestyle of people around amid coronavirus disease. When trying these applications for not breaking the fitness regime, there are a few more applications, you should be following. 

Top 7 Fitness Applications To Stay Fit Amid COVID-19

FitChirp

The app by eliminating the need to hit the gym on a daily basis provides personalized advice along with coaching tips on how to exercise. 

The app enables a space of co-sharing advice, tips, and ideas about workouts, exercises, fitness plans to those who sign up. The app also consists of fitness professionals too. 

Peloton

Next best fitness application amid COVID-19, Peloton company supports its people and users by offering 90-day free access to their Peloton app. Due to the growing number of coronavirus cases, the app has witnessed 1,000 downloads in February 2020 with a daily surge.

Those who carry membership can access the same library of classes as that of any owner of the bike, machine machines, treadmills access for customizing the exercise experience. The content in the application is filled with yoga, strength exercises, cardio along with an option to personalize plan, mixing and matching classes in order to meet the viewer’s preferences. 

Fitbod

Fitbod joined the fight against COVID-19 by helping fitness freaks and access to routine workout videos and schedules. 

The app helps users to set up their goals and contract a personalized exercise strategy from fitness and experience levels. 

Nike Training Club

When it comes to fitness, Nike is an unforgettable name anyways. During this Coronavirus disease situation, Nike’s training club application offers its services for free. 

The app provides drill routines that too from world-class trainers along with featuring superior athletes like Cristiano Ronaldo, Isiah Thomas. Also, it also offers fitness tips too. This is not enough as the app also provides a feature for physical activity that includes sports for calculating and enhancing personalized schedules while offering yoga plans too.

Lifesum

Amid Coronavirus disease, Lifesum is a self-care app that helps in reaching the health and weight goals of people by monitoring daily calorie intake. The app helps in enhancing food choices, lifestyle, exercising habit and other sorts of physical activities.

Moving on, for figuring out the nutritional values, the app comes with a barcode scanner.

Google Fit

By collaborating with the World Health Organization, Google has developed two activity goals. These activities goals are based on WHO’s physical activity recommendations- Heart Points and Move Minutes. 

Amid COVID-19, the app is beneficial to use as it provides customized coaching and actionable tips that are based on health and active history. Apart from that, the app also allows one to track the progress and monitor activity with the help of syncing the phone or smartwatch. 

In this pandemic situation, not just smartphones, even wearables are being considered the best thing to keep track of the health and fitness of one’s. 

Check out- Tips for wearable designing

Thumbzapp

Text app in the list you can opt for amid COVID-19 is ThumbzApp. The app exclusively provides various users and coaches to come under one platform in order to maintain their regular fitness regime. Apart from that, users can simply hire coaches and assign themselves a set of activities daily.

This in result makes coaches assign users walking, running, swimming, etc,. The app comes with different packages along with an annual in-app subscription.

These are the applications that can be used amid COVID-19 to keep one’s fitness.  

Why Invest In Fitness Mobile Apps Amid Coronavirus Disease 2019

All the aforementioned points are pointing towards how a fitness app can be the best mode to streamline fitness activities even at home. Hence, if you are planning to get started with the same, make sure of things to ask from a mobile app development agency.

Meanwhile, there are other reasons to get started with fitness applications like- 

  • More people are doing a home workout. Hence, offering them solutions in the form of a fitness app can be beneficial for you. 
  • Fitness apps today are being downloaded by a maximum number of people around the globe. 
  • If you provide users with the best of fitness app services, getting a huge customer base currently and good ROI once the situation gets clear can become your asset.
  • It’s the right time to make people’s immunity strong and their body fit.

Currently, the need of the hour to make people take the leverage of working out from home is “Fitness mobile applications”. 

If you are planning to get started with the same, you will be required to figure out a few more things like-

  1. How much does it cost to design a mobile app?
  2. How much does it cost to develop an app?
  3. How long does it take to develop an app?
  4. Top programming languages to choose for the app development process?
  5. Tech stack to use and many more,

There are a few more factors that will affect the cost o fitness mobile applications too-

What Are The Factors Affecting The Cost Of Fitness Mobile Applications

  1. If you are planning to develop an app that provides real-time connectivity, the cost to develop the app might surge upwards.
  2. When planning to integrate high-end technologies like “AR, VR. IoT, AI” etc, the cost to develop a fitness app will be more than apps without technology. 
  3. Involving too many features and functionalities will also cost you a bit higher. 

Meanwhile, there are many other factors that might help you to get started with a fitness app development project. 

The number in Coronavirus cases is getting higher every day, but together we can overcome this pandemic situation soon. 

But in order to fight this pandemic situation, it is required to have strong immunity and resistance to different viruses. And to get the same, it is important not to skip the fitness regimes and programs.

If you still have doubts regarding how to get started with the same, connect with our experts today. 

In the end, we strongly believe that we shall overcome this pandemic situation very soon. Hence, here is our tribute to the real life heroes standing in the frontline for us and for the humankind-

Ashish Chauhan
Ashish Chauhan

Co-Founder and VP Mobile Architect at Appventurez. An expert programmer who is passionate and loves to explore emerging mobile technologies. As a leader, he is a perfect match as he is always there for the team to help and guide them to learn and implement smartly and effectively.

⚡️ by Appventurez

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