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How Much Does It Cost to Design a Mobile App

Ajay Kumar By Ajay Kumar | January 31, 2020
mobile app design cost

“More than words, detailed designs grab user attention to the overall intent of the concept. Also, when planned creatively, the design has the potential to convey everything in few steps  ”

Just like utmost attention to the app’s fundamentals, giving the same priority to UI/UX can make an app a real rockstar in the app development world. 

UX depends upon UI and UI relies on the Mobile App Design Cost. Cost piles up as per the features, functionality, and complexity of the app. This way, the cycle continues.

Among other costs and features in the app, the best app design is the crux. Thus, the cost of app design depends upon a range of tasks like- user research, user experience design, competitive audit, graphic design, app icon, logo design, mobile app interface design, etc. and this is not even the end. 

We have already shown how much does app development cost along with how long does it take to develop an app. Now, it is time to figure out the cost of designing an app- an integral part of all. 

The app development costs are counted to get an idea about the whole process. However, make sure to not forget the cost of designing an app. 

Let’s get started from the very beginning of the app designing process- 

Why App Designing Is Important

Any app being designed is the result of the user demanding the same. The purpose of the app is to solve problems that are bothering people. Also, app designing should serve its ultimate purpose of solving problems whether you are developing a brand new app design or recreating the older one.

Remember, a well-built app with great UI delivers- 

  1. Detailed design with no cluttering ease interaction with the interface. 
  2. Helps in converting mere users to customers
  3. Making users reach their ultimate objective, thus increases their rate of involvement. 
  4. When designed strategically, the best app design is a cover of what the app is all about.

This is what a good app design does. In the midst of all these, keep in mind that there are around 5 million apps in the app store including Google Play Store and Apple App Store. To give a good fight to these apps, your app should be the right blend of skills, idea, presentation, UI to enhance User Experience.

Factors Affecting The Mobile App Design Cost

  1. UI and UX
  2. iOS vs Android
  3. Laconic style
  4. The latest trends

1. UI and UX

UI is denoted by User Interface. It reflects how a user sees the mobile/web application along with screen elements. Thus, the design should be precisely created leaving no stone unturned. 

UX stands for User Experience. It is the on-going process of how a user is experiencing the app/web or a product. The more positive experience, the more will become the chances of making app success. 

app ux design

2. iOS vs Android

Twin app design for two different platforms will cut the essence of the app. Hence,  if you are stepping towards cross-platform app development, ensure you are opting for two different designs.

Also, both Android app development and iOS app development carries different app design principles, taking us to what is fussy about them.

iOS App Design

Due to fewer iOS devices, designing an app for the iPhone is still a simple task. 

The UI/UX app experts need to go through App Store instructions. Here at Appventurez, our experts ensure not to come up with monotonous best app designs. 

See also- how to promote your app on Apple App Store

Android App Design

There are 10x more Android devices than the iPhone. Thus, it is important to design the app by analyzing what’s trending!

This way, you will be saving effort, resources and time by hitting the right spot. This implies, by designing for the newest of the device can help your app perform greatly in the market. Along with this, it will help in determining the Mobile App Design Cost.

3. Laconic Style

We follow the “three clicks’ ‘ strategy here at Appventurez. 

The strategy in short states- the user should be served the solution in a minimum number of clicks. Thus, the app interface should be simple, clear and clutter-free while offering what is asked. 

Reaching this stage is a calculative task that affects the cost of app design. 

4. Eye On The Latest Trend

The only constant thing in this world is “change”.

No matter how amazing your app design is, it will lose its essence after a period of time. To always stay on the top list of successful apps, it is important to follow the latest trends. Integrating the latest trends in the apps can benefit the app for a longer run!

What Goes Into An Effective App Design

The Mobile App Design Cost affects a lot on the factors that are included in it. To get a gist about it, here are the essential factors. 

  1. Competitor analysis and target user research 
  2. Prototyping
  3. Visual design

1. Competitor Analysis And  Target User Research

There are three steps to get started with the best app design.

  1. Competitor analysis
  2. Target user research 
  3. Current market trends

It is essential to know what your competitor is doing and how. Along with competitor analysis, keep an eye on what your user wants and the current market trend. 

For a robust application with the best of app design, the combination of these three things is extremely important.

Also, if you want to hit the market a little early, there is no better way than MVP. The approach can let you understand how your users are responding to your app. Through that, you can gather data and other metrics to make changes in your app accordingly. 

The process is valid for app design too. 

  • Time required for competitor analysis and target user research- 25-45 hours roughly
  • Deliverables- behavior, realistic data, use cases
  • Tools- user personas, user studies, testimonials, interview, A/B test results.

2.  App Prototyping

Once done with the research part, the next step is prototyping or UX design. This part plays a vital role in determining the cost to design a mobile app.

Here, the ideas are crafted precisely for enhanced user experience. Each and every element within the application should flow flawlessly from the beginning till the end. A single loophole is absolutely noticeable. 

The process of prototyping includes usability testing, concept validation, etc. Apart from that, creating the best user experience is more than what it seems. 

Before taking the app development process to the next level, through prototyping, getting a concrete app structure can make the process streamlined. This way, the budget won’t exceed the estimated limit. 

Because you cannot guess things at every stage, including business analysts, ios and Android app developers, project managers, designers, developers, and the client is important. Once, they together agree to certain parameters, the further process can be taken then. 

  • Required time for Prototyping- 45 to 85 hours roughly.
  • Deliverables- user flow diagrams, app screen wireframes, interactive prototypes.
  • Tools- Flinto, Invision, Marvel, Sketch App, Adobe XD, Protopie, Principal
mobile app prototyping

3. Visual Design

The visual design ensures how your app design conveys the app’s intent to the users. It comes under UI entailing about the app’s screen as and when a user moves. The app UI design is considered to ensure that no hitches are present. 

For doing that, it is mandatory to make a balance between the look and feel of the app. The combination of right colors, designs, shapes, typography- all plays an important role. 

In short, the app should be easy to read, consume and visually pleasant.

Also, visual designing is nothing short of a brand’s identity that includes a logo, mobile app icon, and screens. 

  • Time meant for visual app design- 85 to 300+ hours
  • Deliverables- final product that includes app logo, icons, app’s screenshots
  • Tools- Sketch, InVision, Flinto, Pixate, Origami, Principle, After Effects or Apple Motion.

What Is The Cost Of Making An App?

The cost of designing an app depends upon-

  • App complexity level
  • Designers’ Expertise
  • Quality of app design and development
  • Cost by country

Let’s get started- 

Cost By Country

The choice of country for designing the app defines the cost of the app. The reason is- the cost of designing an app evaluated differently as per the geographical location.

Here is the chart portraying the cost of designing the app-

cost of making an app
app development costs

Know- How to outsource app development

App Complexity Level

For more clarity, we have divided both the platforms i.e.- Android and iOS mobile apps into three different categories. 

  1. Simples apps- it takes approximately 100 hours to design the app and starts at $ 4000-5000.
  2. Middle-level complex apps- it takes approximately 200 hours for app engaging design that will cost you between $9,000- $10,000
  3. Complex apps- these are the apps that involve animations, and other creative elements. Such applications require an average of 400 hours and many times more than that. Hence, the cost may range up to $20,000.

Designers’ Expertise

Hiring an expert would obviously cost you more than the one with less experience. Thus, when hiring the app designers, it is essential to look into- duration require, budget, resource, dedication towards the project. 

Quality Of App Design And Development

Not just the geographical location, the cost also depends upon the reputation of the mobile app development company. The skilled and expert designers and developers there can make an app idea into a billion-dollar app just by integrating the best of app design. 

This is the end of ”how much does it cost to design a mobile app”. From the data above, you will be able to get the accurate Mobile App Design Cost to help you out with development.

FAQs


1 – What can make an app cost high or low?

Ans- The cost of an app designing depends upon the following factors-
1. Level of complexity
2. Functionalities and features of the app
3. Geographical location
4. Integration of animation or other creative elements
5. Financial based applications require precise detailing of the features
6. Similarly, the app’s niche would also decide the cost of app designing.
These are the major app cost estimators to ensure that it falls under budget.


2 – Why is app designing so expensive?

Ans- Like that, we have mentioned above, the cost of app designing depends upon many factors. Apart from that, the cost of developing app on multiple levels demands multiple costs too.

But it’s worth it!

The better the app with the best of design can give an edge to your application.


3 – What does the cost of making an app depend upon?

Ans- The cost of app designing depends upon-
1. Wireframing/Prototyping
2. Features and functionalities of the app
3. Choice of app platform- iOS or Android or both
4. App’s complexity
5. Designer’s expertise
6. Geographical cost etc.


4 – Can my app idea be leaked?

Ans- Yes, your app idea can be leaked. To secure your app idea from getting leaked due to any reasons, ensure the app development company you are hiring is ready for NDA.

NDA is the most viable way to secure your app from any external threat.


5 – What to do after the completion of the app designing?

Ans- Once you are done with the app designing, ensure you are binding all the pics, images, icons, screens, screenshots and everything into PSD.

Ajay Kumar
Ajay Kumar

A young entrepreneurial technocrat who is the Co-Founder & CEO at Appventurez Mobitech. After completion of his masters in Computer Application, he dived into the world of technology as an iOS developer. As a CEO, he firmly believes teamwork and collaboration are the essential tools for any company’s success.

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