People come to Google Play Store and App Store for the same purpose – App installment. But, to get them to do that, you have to know how they are different from each other and what is the right choice for you!
Apple App Store VS Google Play Store: The never-ending tussle! Mobile app marketplaces are the new place where cold battles are taking place. With Play Store and App Store trying to win, it is well understood both are trying to capture consumers with a growing number of apps that users could get maximum benefits from. As of Q1 2021, Google Play Store had 3.48 million Android apps, making the Play Store popular. On the other hand, the App Store is the second-largest app store with roughly 2.22 million available iOS apps.
But the main question among developers and entrepreneurs is “ what is the right choice between App Store and Play Store?” Google Play & App Stores come with their own strengths and weak points, so it is a challenging task to pick the right one for your mobile app. In this post, we are going to compare the difference between the Google Play Store Vs. App Store as per on different mobile app performance metrics and parameters.
Table of Content:
Play Store Vs. App Store: The Eternal Battle
No need to mention that both App Stores have the same purposes. But that doesn’t mean they are the same. There are many differences between these two app stores. So, “what is the right platform for your mobile app? App Store Vs Play Store” is an everlasting battle among the most experienced iOS and Android app developers. Here, we are enlisting the top ten factors that you should consider before deciding which store is best for launching your app.
Factor #1: Quality
Factor #2: Revenue
Factor #3: Image Gallery/Screenshot
Factor #4: Cost
Factor #5: Approval Process
Factor #6: Visibility
Factor #7: Security
Factor #8: Instant Apps and Beta Testing Apps
Factor #9: Number of Apps
Factor #10: App Store Optimization & App Discovery
I think only listed factors are not enough to understand the real differences. So, Let’s know about them in detail!
Factor #1 – Quality
When it comes to quality, many people believe that the App Store is safer and has higher quality mobile apps than Google Play Store. Plus, mobile application development is faster with iOS development than Android. The reason behind this is the long Apple App Store app review process and there is a lot of time spent in the survey. What’s more, it needs high-quality standards apps that’s why the approval and uploading process takes time.
Undoubtedly Siri becoming the voice of the App Store. But the main concern is how voice search will improve your Apple App Store experience.
Google Play Store:
In the Google Play Store, the approval is fast and that’s why it involves some low-quality mobile apps. But, its app review and uploading process are not as complicated as the App Store.
Factor #2 – Revenue
Regarding sharing the revenue with the app developers, both Play Store and App Store have the same rule. I.e, 70% of the revenue goes to the programmers while 30% goes to the store. The Apple App Store has surpassed the Play Store in terms of the same factor.
According to a new report of Sensor Tower, App Store generated $41.5 bn revenue across the world, in the first half of 2021, showing 22.1% more growth than last year.
Google Play Store:
Gross app revenue in the Google Play Store made 11.4bn U.S. dollars globally in the first quarter of 2021. A 35.7% increase compared to the corresponding quarter of the previous year. Many businesses advise developers to launch apps for iOS first if they want to make money as the App Store is the front runner in this area.
Factor #3 – Security
The App Store is based on a carefully selected model and has strict standards on what is considered a high-quality, functional app. This store follows a severe quality control process in which iOS app developers must follow to ensure that they observe Apple’s stricter guidelines. This process can take less than a week and many mobile apps are downloaded free of malware and bugs. In addition, Apple changes the app store rules for children’s apps and sign-in services to create great and safe kid’s digital experiences.
Google Play Store:
No one wants a baby app set to spread bugs on their smartphone. But unluckily, with most Android apps, it’s more likely to happen within the Google Play Store. The app reviewing time within the Play Store is considerably quicker than the App Store with 3-5 business days. Its fewer requirements on the app development lead to malicious downloads as it takes less time to get an app approved by Google.
Factor #4 – Cost
How much does it cost to launch an app on the App Store & Google Play Store? It’s the main question bothering most mobile app developers. But, it’s not only about the platform entry fee but also considering the opportunities you get once you pay this fee. Let’s find out how much it costs to access both Stores.
With Apple’s high-quality standards, there are fewer apps and less competition to drive their prices down. They also charge their developers $99 a year and you will get a plethora of developer resources at your disposal. A developer gets 70% of the sales of the app, so the more popular your app is the more you will make.
Google Play Store:
The Google Play Store charges a one-time $24 fee to become a Google Play developer. There are around 4 million apps in this store which drives down the prices. And then the Google Play Console follows a reliable mobile app development process. Professionals also get 70% of app revenue and can launch many apps as per their choice. Many apps on the Play Store are free.
Android users seem more inclined towards free apps than iOS users who pay for good apps. It forces Android developers to think of different ways to make money with their free apps.
Also, you need to know about the features of Google Play Store White Redesign.
Factor #5 – App Store Optimization & App Discovery
Marketers know that keeping your app ahead of the competition on an app store is as challenging as developing it. That’s why you simply ignore the right mobile app store optimization guide. While your apps’ success relies heavily on your effort into ASO, both Google and Apple App Stores do their best to help you when launching your app.
Google Play Store:
The Play Store has a Google Play Early Access section that allows you to see new and upcoming products. Its collection section recommends circumstantial relevant apps instead of featuring related apps. You can use Google Ads Campaigns to promote your app across Google’s networks such as Google Play, Google Search & YouTube. You can start advertising campaigns in your Google Play Developers Console.
To make iOS apps successful, Apple has prepared great App Store marketing guidelines. They believe that powerful marketing tools will help bring continued success to your apps. Apple is trying to resolve the app discovery issue on its platform. Foremost, it decided to change the featured section which shows only new apps instead of already installed apps. Apart from this, it promises that its app store will be updated more often with new content in the future.
Factor #6 – Approval Process
When it comes to the best iOS app development solution, the biggest problem developers face is getting approval for their apps. It’s not easy to launch an app into the App Store. Small errors can be a reason for app rejection which can frustrate developers who have specific ideas about their apps’ look and functionality. Developers take the proper time and care to ensure their apps fit Apple’s standards and rules.
Many apps get rejected on the first attempt, but it’s not a bad thing. The App Store’s experienced app reviewers give the developers clear feedback about their app. Developers might be frustrated for a short period but ultimately get more knowledge in the field of mobile app development.
Google Play Store:
Getting approval for your app on Google Play Store is very easy. There is a low chance for Android apps to get rejected. It not only avoids the frustration of App Store developers but also leaves them free to experiment with their ideas.
The only drawback is that it boosts the chance of buggy apps heading out to users, causing user frustration and security concerns. It’s also difficult to make its position on the Play Store as apps aren’t getting any feedback, there are fewer chances for apps to get success. However, the App Store makes about twice as much money as Google Play Store.
Factor #7 – Visibility
Visibility is one of the most important factors you need to consider when selecting between Google Play Store Vs. App Store.
Apple’s App Store offers iOS developers incredible visibility. After going through the difficult approval process, you have a great opportunity to promote your app on the Apple App Store through several channels such as being featured on the popular app category and App of the Week. But, maintaining visibility can be challenging. With such high competition, developers should be creative to make their app stand out.
The main aim of your app’s visibility is to reach the right target audience. After submitting an app to the iOS App Store, select keywords that meet your app in the submission form.
Google Play Store:
After publishing your app on Play Store, developers can build a customer base with good customer service and update an app that provides a useful service. Like the App Store, maintaining visibility is difficult within a lot of apps. The model of this Store doesn’t depend on your selected keywords. If a user searches, the Play Store acts as a search engine, meeting a query with everything, from the name of an app to its description. Hence, users can easily find the app.
So, if you are planning to upload an app on the Play Store, you need to know the steps on how to submit your app to the Google Play Store.
Factor #8 – Number of Apps
The App Store had only 500 iOS apps available during its launching period. But, today, it includes 2.22 million apps which makes it the second-largest app store on the market.
Google Play Store is the largest app store with 3.48 million android apps as of the first quarter of 2021. It has been predicted that the Play Store will download 139 billion apps in 2024.
As Google Play is available for a wide range of products, it downloads more than the App Store which is available for Apple phones. In addition, the number of apps constantly fluctuates for both App and Play Stores which remove app quality. However, with the regular app filtering option, the number of apps is steadily increasing over the years.
Many business owners are confronted with difficulty to settle on a decision between Android vs iOS development. So, if you are a newbie in this industry, you need to know about iPhone vs. Android startup first choice.
Factor #9 – Growth
As their launch in 2008, the App Store and Play Store have expanded significantly. Smartphone usage statistics show that 1005 of GenZ are smartphone users.
Apple App Store:
The App Store stays ahead from competitors with its increase in annual gross revenue. According to Apple App Store Statistics, app growth in the App Store increased by 6.10% compared to the past quarter.
Google Play Store:
A remarkable growth has been shown on the Play Store in terms of the number of available Android apps. In 2020, Google Play Store had a revenue increase of 25% compared to 2019 as per the Google Play Store Statistics.
For both app stores, gaming has shown an impressive growth of 30% every year, representing 82% of all app revenue during 2017. In 2018, games reached around $26.6 billion worldwide across both stores, representing about 78% of the total app outlay.
Factor #10 – Instant Apps & Beta Testing Apps
The App Store doesn’t offer a push app installation system at all. iPhone users have to manually install for their devices. They have to install the entire app of instant and beta testing apps to have quick check-in.
Google Play Store:
Play Store offers its users a push app installation in an instant when they want to install the same app at once. Currently, Google has the ability to test Instant apps for Android users.
Google Play Store Vs. App Store: A Bit of Statistics
We know that stats can be boring. But it’s necessary to understand the size of the app marketplace you are going to enter. Here are a few facts and figures that a nascent entrepreneur may find helpful when it comes to choosing the right app store for your App.
Apple App Store Review
As per Statista’s survey, there were 1.8 million apps on Apple’s app store as of Q1 2019. According to the data of Pocketgamer.biz, developers are currently submitting over 9000 apps per month on average. A record number of apps – 160,665- were submitted for approval by Apple in September 2016, with 29% of the mobile game category. Meanwhile, in 2018, the total number of downloaded apps from the App Store were 205.4 billion. It has been predicted that the number of downloaded iOS apps will hit 258.2 billion by 2022.
Play Store Review
As of December 2018, there were nearly 2.1 million apps on the Play Store. From 2016 to 2018, there were over 6,000 apps released per day. The total number of downloaded apps from the Google Play Store was around 197 billion in 2017. It is projected that their numbers will hit 352 billion downloads in 2021.
Along with Google Play Store vs. App Store, Google Maps vs Apple Maps is a never-ending battle that signifies both platforms stand as sole contenders in the progressive tech-driven industry.
App Store Vs. Play Store: Advantages
Apple App Store Advantages-
#1 – High Visibility
App Store is very beneficial for iOS development solutions. App Store gets exposed to high visibility which gives them an edge over other mobile app platforms. The mobile app is approved by the app store’s guidelines.
#2 – Revenue generated
The returns on investment would become higher if the app gets higher conversion rates. You can make sure your iOS development company will be successful.
#3 – Higher Credibility
If your software company launches its digital distribution platform, it’s marketing the credibility element. So, the users and businesses both know it’s validated by a reputed name in the industry. In the App Store, developers ensure trustworthiness for the app owners.
Google Play Store Advantages-
#1 – Developers can host their apps at a reasonable price
Google serves as a trusted platform for authorized app developers and gets them opportunities to earn. Google takes 30% of apps and in-app purchases while 70% of the payment goes to the professionals.
#2 – Play Store is cheaper than Apple Store
Whether you are a customer or a developer, you need a few hassles to buy services from Play Store. Purchasing a subscription is an easy and cost-effective way at Google Play Store. Moreover, you may get similar better services that are not found on the App Store.
#3 – Safe Place to trade
The Play Store has strict guidelines and policies for developers. Not everyone can install apps for their customers. There are specific criteria based on which your app will be estimated before being hosted for customers. User’s security is admired by the Play Store.
Final Verdict: Play Store Vs. App Store
Which is better: Play Store or App Store? It’s a never-ending battle between two tech giants in the app industry. Both App Stores are vibrant marketplaces of different mobile apps. They are not only convenient for Android and iOS users but have also formed excellent developer resources and monetization processes. There are many positive things about these two app stores, however, there are also some drawbacks that give them various rooms for improvement. So, undoubtedly, it’s a tie in the App Store vs Google Play Store contest.
So, if you are planning to develop an android & iOS app but don’t have any idea how to launch from Play Store or App Store, work with a dedicated app development company such as Appventurez.
How Can Appventurez Help In Launching An App From The Play Store & App Store?
Appventurez is a reputed mobile app development company that has many years of experience in delivering high-quality Android and iOS apps. We follow strict guidelines and a simple process to launch an app from Google Play Store and App Store. Are you thinking about taking your app idea and getting it ready for launch on the app store, contact our experienced developers!
Frequently Asked Questions:
Q.1- Is Google Play and Google Play Store the same?
No, both are different! A Play Store is a digital distribution service including a digital media store while Google Play Service is a proprietary background service and API package for Android devices.
Q.2- How Do I launch an app from Google Play Store?
With over 1 bn monthly active users, Play Store is one of the largest platforms for launching, promoting and selling Android apps. For newbies, launching an app from Google Play Store can seem like an intimidating process. It comes with its own rules and process. Here are some steps you need to follow to launch an app from Play Store:
- Create a Developer Account
- Link Your Merchant Account
- Build an App
- Prepare Store Listing
- Upload APK to an App Release
- Provide an Appropriate Content Rating
- Set Up Pricing & Distribution
- Rollout Release to Publish Your App
Q.3- How do I launch an app from the App Store?
- If you are planning to launch an iOS app, here are some steps to publish in App
- Store: Select Your App Build Version
- Determine App Pricing and Available Territories
- Complete Your App Metadata and Optimize for Keywords
- Submit to App Review
- Communicating with Apple After You Submit for App Review
Co-Founder and VP Mobile Architect of Appventurez. A software professional who is highly experienced in Android, Flutter, React Native. He is a passionate developer with excellent programming skill who believes in bridging the technology gap and making the life of a large number of people much easier through his wide knowledge and experience.
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