Whether you have a boutique in a beach town or a cosmetic store in the city, you want your customers to love your brand with the aid of a retail app. The main question that lingers around the eCommerce industry is “how to create a lucrative retail app?” The answer would be great customer support. […]
Updated 30 January 2024
VP – Pre Sales at Appventurez
Whether you have a boutique in a beach town or a cosmetic store in the city, you want your customers to love your brand with the aid of a retail app. The main question that lingers around the eCommerce industry is “how to create a lucrative retail app?” The answer would be great customer support. But, still something may be missing – i.e, Mobile apps!
Gone past the days when customers preferred to use Ecommerce websites for online shopping. Now, mobile apps have taken the place of everything. Mobile applications have long been on the rise and are grabbing the attention of loyal customers, especially in the retail sector. Even it is proving that demand for m-Commerce solutions is consistently increasing and surely will be high in the future. Retail apps with great UI/UX design can help your business in different ways, from increasing your clientele to using innovative technologies to let users have a look at the product virtually.
Whether you have a website, blog or company, creating your retail app is a great choice to break into the digital market. But the primary question is “how to create a retail app?” This article will be helpful for you! You also need an eCommerce app development tutorial to beat your competitors.
Here is a list of the top ten proven tricks to create a profitable mobile retail app for your eCommerce business.
Trick 1 – Find a problem and come up with a solution
Trick 2 – Hire a dedicated team
Trick 3 – Polish business strategies
Trick 4 – Take care of your brand identity
Trick 5 – Build a prototype model
Trick 6 – Analyze the tensile strength
Trick 7 – Find your backbone with your users
Trick 8 – Develop an incredible app
Trick 9 – Attract investors
Trick 10 – Grow in the right direction
Let’s have a look at the details:
“What problems do users face during online shopping?” “How can you resolve this issue?”
These are two main questions you need to ask when developing a profitable retail app for your eCommerce business. The issue doesn’t have to be connected to a smartphone or an app- just think about the challenges that people may have and how you can help them through the retail mobile app. It is even better if there are issues that you individually encounter as resolving your issues encourages you to work.
If you are thinking of how to create a money-making retail app, hiring a dedicated team for handling your project is the best way. Make sure you hire a team of iOS and android app developers who play three key roles in the project. These three key roles:
Right professionals will take care of all of these roles in one dive to create revenue generating apps.
Also Read: How To Hire Mobile App Development Team
When it comes to developing a lucrative retail app in 2021, the right business strategy is the best way. So, make sure you don’t forget to advertise your business model at some point. Other common ways to monetize include app installment fees, providing a service for a paid subscription and embedding in-app purchases. The last-mentioned accounts for the many App Store revenue: you only pay for additional features by installing the app. It is a great opportunity to display the product’s value in the first place.
Brand identity is one that not only attracts more ideal clients towards your retail app but also helps your business to be recognized. Taking care of your brand identity is one of the best tricks you need to follow when creating a lucrative retail app. You should strive for something that will be associated with the app’s functionality which will have an emotional resonance. If you want to stay ahead of your competitors, make sure you have your retail app as simple as understandable.
If you don’t know how to program, there are many mobile app prototyping tools for UX design. These tools are Sketch, InvisionApp, FramerJS and many more. Stick to the starting of app development, hence, you can check the performance of your idea. It is researched that 50% of people are using retail apps to experience hassle-free shopping. And they only depend on a few brands to purchase stuff. So, make sure you build an amazing app prototype for enhancing the impact of the retail industry.
User feedback is vital to understand exactly what you are developing and for whom. Make sure you figure out the app from the start because if you haven’t analyzed things objectively. Be the most active user of your mobile applications.
After getting user feedback, it’s time to launch the app in “soft” mode. Try to get a few hundred meticulous users and they will be the driving force of your software. But if your product is suitable for the existing market and people like what you have developed, there is no need to spend a lot of money on app marketing.
Many app sales are from search results in app stores. So, ensure your app is displayed as high as possible. Creating a list of keywords that can be associated with your app is a vital step to creating a lucrative retail app. Make sure you maintain the brand identity at different websites so that users clearly understand what they want.
At the starting stage of product development, it is better to stick to self-financing. When it comes to growth, think about how to get funding for an app. If you want investors from all over the world, the AngelList website is the right place. What’s more, there are many incubators and accelerators such as Seedcamp, Teckstars and Wayra.
It is crucial to understand which product growth model is right for you. For that, you need to focus on users. So, create a profit-making retail app by keeping some factors in mind such as maintaining their interest and stock their desire to return to the product again and again.
Before following these tricks, you can create a lucrative retail app for your eCommerce business. Retail businesses that are keeping up with this trend are set to reap the benefits as mobile commerce grows. Improving your mCommerce app development services depends on implementing the best features.
Let’s take a look at five must-have features that you should include in their mobile app to increase sales conversions.
In the era, where plastic money and online banking have penetrated deep, online payments are preferred over COD. However, sharing personal information such as credit card details and account details with a small or midsize business retail app is still a security taboo. So, you need to integrate trusted payment gateways like Paypal, Stripe and Paytm. It will help you ensure users install and download without hesitation. Here are two options you can use at the checkout stage:
As a retailer, you want to take complete advantage of potential impulse buys. However, a hiccup in the checkout process can create a difference between a successful transaction and a missed opportunity. Any complication or delay can introduce a component of unpredictability that leads to second thoughts and ultimately, lost sales. With app purchasing, make sure you create a smooth, quick and error-free ordering purchasing process for customers.
One of the great advantages of local retail locations is that shoppers can see the real image of products they want to purchase. Online and offline shopping becomes an experience. Mobile applications are the main part of the discovery process – A view into new products that drive consumers to brick-and-mortar locations. But, if a store’s inventory is out of the app’s purpose, customers will quickly become frustrated while taking time to drive to a store as the app says the product is available in stock.
One of the most important aspects to focus on when creating an app is the easy-to-use interface. It is the face of your company and the first interaction point for mobile app users. This is the stage where customers decide where they want to continue their journey with your brand or not. To maintain this factor, keep in mind these key concepts such as simplicity, ease and brand recognition. Try to keep your UX simple instead of overloading with information. Create simple navigation with simple drop-down menus and clear icons. Make sure your colors, logo and other aspects of your brand image are communicated in your UX. Here are some UX techniques to follow:
Push notifications that deliver relevant and unique content are one of the most important features used by retailers to promote loyalty. According to research, 61% of retailers are using profitable retail apps to enhance engagement. In addition, Urban Airship has observed that this aspect increases app retention by nearly 2Xs, usually reminding your brands’ customers pays off. This feature is an easy way to add value to your app and entice users to return. Hence, it is a must-have to keep up with the competition.
Retail mobile applications can be changed with many advanced technologies and APIs. Here are the two most popular tech stacks:
By using retail marketing Beacons technology in your mobile app, you can enable interaction with your customer’s smartphones. The use cases are pretty broad – from greeting your customers when they visit your online store to sending notifications about ongoing sales and offers to provide indoor mapping to find the location easily. It includes leading customers to the desired product, a specific store department, checkout and many more.
Augmented & Virtual Reality is the best tech stack you can use to enhance the experience of retail apps. Here are some real-life use cases that best represent how you can use it for your retail app. In addition, you can hire developers for reliable AR & VR development solutions.
Also Read: AR & VR Market Trends
Famous cosmetic giant Sephora enhanced its app with the “Virtual Artist” aspect. It lets users test a company’s products directly in the app by using the photos or in a live mode without putting any real makeup on.
IKEA Catalog app uses well-developed augmented reality tech stacks and offers users the opportunity to virtually place furniture in the room. Another great example of Virtual Reality is Alibaba’s Taobao app. It supports the 3D viewing of products. There are many augmented reality games available in the market.
You can add several integrations to your mobile app:
What’s more, smartphone applications can improve your customer’s retail experience, if you do it right.
From sales to loyalty to data analysis, businesses in the retail industry can benefit from a lucrative mobile app in many ways. Let’s take a look at how exactly your retail business apps can make use of building eCommerce solutions.
The audience – who decided to download your app – already shows loyalty towards your brand and eagerness to invest in your retail app.
Stored settings, speed and convenience in use are the main reasons that make retail apps most popular among retailers and eCommerce businesses. So, make shopping and payment processes simple and convenient, resulting in attracting your target audience.
What’s more, you can add loyalty programs to have a positive impact on its efficiency. People always value brands that resolve their issues and provide the most comfortable and trustworthy environment for shopping.
According to online markets research, successful retail mobile apps improve their sales pitch significantly. As improved sales directly lead to enhanced profit, your innovative mobile app will be a great help in boosting your balance sheet.
If you compare the cost for retail app development with an offline store, you will find that mobile app development cost is lower in the long run. Having an innovative and user-friendly eCommerce mobile app will give you better ROI. In an offline store, you have to print templates, banners, advertise on a strategically placed billboard and so on. But in the case of the mobile app, you just need to use the right technology and strategy to reach the targeted audience at an affordable rate.
Every retailer or eCommerce business owner wants to encourage their customers to spend more when shopping from their online store. But it’s not an easy task. A sum-up of some factors (Push Notifications, Easy Payment and One-Click Ordering) that will help you achieve your target
When you check the previous records, you will find the mobile apps have lower cart abandonment rates due to the simple checkout process. It stores shopping and payment details that allow users to checkout with just one click. It also allows customers to complete checkout faster without any disturbance.
Most of the time, users don’t know what they need and they access a store. In this situation, they usually don’t complete their purchases. But, when customers who access your store via the app are expected to come well-prepared and may purchase from your store.
As you have now understood the main benefits of creating a profitable retail app, it’s time to develop a mobile application for your eCommerce business. But, the main concern is the cost developers get from startups and established businesses willing to build mobile projects – whether android or iOS app development. Having knowledge of app development costs is vital for determining an adequate budget and planning to spend.
Here are some factors that define the cost of a retail app development project:
The more features you want to add, the higher a retail mobile app development cost is.
The size and scale of the retail mobile app define the time required to make it. The cost of iOS and android app developers for retail business varies significantly (from $15/hr to over $200/hr) depending on their country’s income level.
QA testing ensures continuous monitoring of all possible problems. Before launching it, you need to ensure that all requirements are met.
Different apps have their specifications and require an approach. The more details you offer to the retail mobile app developers, the more realistic your estimate is.
Undoubtedly, retail mobile apps are highly beneficial for both startups and established eCommerce businesses. They can help to boost sales, improve brand awareness and change a business model with different integrations. While this blog will help you develop a lucrative app for your retail online store, here are some steps you should take!
Do you have a brilliant retailer app idea and now looking for a dedicated mobile app development company? Appventurez is ready to help!
Appventurez delivers full-cycle retail app development services with different stages. These stages include requirement gathering, mobile app development strategy, designing, prototyping, app development, testing, launch and maintenance. Our service can help your retail business improve its online shopping experience.
Also Read: Mobile App Development Life-Cycle
Whether you are a startup looking for a mobile app or an established retailer seeking an enterprise app, our experienced developers are ready to take on your project. They build world-class mobile app solutions for both Android and iOS platforms. In this way, your app users will find you easily on whatever app store they have. In addition, we can integrate your app with other devices via IoT trends for businesses.
If you are still unsure why choose us, here are some reasons point listed:
Q. What are the best retail apps?
Here are the three best mobile apps for retail business in : Flipkart: It’s one of the most popular shopping apps in the world. However, it is pretty difficult to stand out among thousands of items in the same category. You can also know the cost to develop Flipkart app before developing any shopping mobile application. Etsy: The app is easy to use with many special features. Users can maintain their favorite list, create and organize selling lists, get immediate tracking updates, and chat directly with Etsy sellers. eBay: This retail store app with a bidding system at its core has some fixed-price sales as well.
Q. What factors do you need to consider when developing a profitable retail app?
There are lots of retail apps available in the market. So, If you want to stand out, you need to consider some factors when building a profitable retail app in 2021. Here are must things to consider before creating an online mobile shopping app: * Ideation & market research * Mobile commerce for a futuristic approach * Latest mobile app UI design trend * Easy & robust checkout design * Killer app promotion tactics
Q. How can you get started with your retail app development?
Building a retail app is not an easy task. You need professional help from a dedicated retail mobile app development company that can develop an innovative app for your retail business. For the same, there are two options - In-house development and outsourcing.
VP – Pre Sales at Appventurez
Anand specializes in sales and business development as its VP - Sales and Presales. He supervises the pre-sales process by upscaling on establishing client relationships. He skillfully deploys instruments such as cloud computing, automation, data centers, information storage, and analytics to evaluate clients’ business activities.
Posted : 29 July 2021
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