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11 Benefits of Having Geolocation in Your Mobile Application

Sitaram Sharma By Sitaram Sharma | January 3, 2020
Geolocation Apps

“NOT ALL THOSE WHO WANDER ARE LOST” ~ J.R.R. TOLKIEN

The technology that has not made us lost is Geolocation. 

Geolocation in itself is a technology that has saved, served and suggested great things/products/places to people around the globe. 

Keeping the trend alive, you will hardly find a mobile device without the integration of built-in-GPS-module. 

Geo-location is today one of the best technology that has ever evolved and integrated into a number of applications. In short, the importance of geolocation in apps can be rightly seen as the backbone for several businesses around the globe. 

Giving importance to Geolocation can make owners operate their businesses precisely. Take the example of on-demand taxi booking apps that have made how important geolocation apps and technology are. 

Taking the same thought ahead, there is a list of Location-Based Mobile Apps benefits making businesses, startups around the world take its advantages to the core. 

Before going any further about industries that are gaining momentum with geolocations apps, get to know all about Geolocation app development for a smoother passage

11 Benefits of Geo Location-Based Applications

#1 Travel and Tourism

Forget about the non-familiar places, visiting the known cities once again confuses the path too. But thanks to geolocation integrated technology in mobile apps that make things to find and reach route absolutely handly.

These Location-Based Mobile Apps can easily figure out-

  • User’s current location
  • How to go from one place to another
  • The weather update along with the weather in the area you are likely to visit
  • The popular visits across the location
  • The festivals and shows around the area
  • The historical places to visit along with the popular sites that call for “must visit”

The average number of the population often look for places that are either soothing or have a rich culture behind. Seeing the demand for the same, many businesses are making their way towards Travel and Tourism Location-based services.

Hopper, Airbnb, Hotel Tonight are a few of the examples of travel based applications. 

Choosing the renowned and right mobile app development company can make your dream come true if you are also planning to take the same path this time. 

#2 Taxi Booking Service

Taxi booking applications and how to develop a taxi booking app like Uber are in demand by both the users and the owners of the same. One is looking for convenience and ease whereas the latter one is looking for expanding the business around the globe. 

Both Uber, Ola are the most prominent name when it comes to the Taxi booking application service.

Furthermore, when it comes to core ride-hailing service-

  • a person knowingly or unknowingly uses geo-location service for booking a taxi. 
  • Through Geolocation Apps, finding the rider’s location is also easy.
  • The fare generated after the ride is also the result of geo-location service.

Seeing the huge market for taxi booking service, startups and taxi owners are shifting towards Location-Based Mobile Apps.

Read Also- Taxi Booking Application Guide

#3 Delivery Services

Delivery services are the heart of on-demand delivery applications. Be it the food delivery application app development guide, taxi-booking application to logistics applications, the area of on-demand applications is expanding. 

Uber Eats, DoorDash, Postmates, Delivery.com can be seen as the best example for Delivery Services.

Furthermore, if the on-demand app development is the soul of the business idea then geo-location technology is the soul of that idea. These Geolocation Apps are capable of offering- 

  • Real-time tracking of the final product
  • The status of the product
  • The expected time of product arrival 

This is just the chunk of how Geolocation technology is integrated into the app other than the whole on-demand app guide.

#4 Event Planning Geolocation Apps

Every now and then, a new concert, a cultural program or something in the town keeps happening but the adage here is the lack of information. 

Creating a bridge between lack of information and the real function, the loophole has been now filled with benefits of Geolocation Apps as many businesses, and startups took this as an opportunity. 

For example- Asana, Bizzabo, Pingg are well-known applications for managing events. 

With the help of these Geolocation Apps, the event owners can-

  • Check the number of potential participants as per the geographical location in order to send them invitations. 
  • Interested people with the help of Best Geolocation Apps can easily figure out an interesting event too. 
  • The best way to relate to the same can be seen through the “events” option introduced on Facebook. 

#5 Community Building

People want to get connected digitally first before connecting in reality. 

And this is the reason, Geolocation is the base of many social networking app’s popularity in the market. Through such applications, users can connect with other users apart from creating, sharing and discussing. 

What can be better than Facebook, Instagram or Twitter?

The importance of geolocation in apps can be seen through these networking apps that allow users to create communities. Thus, meeting the same group carrying the same ideology is easy through social media. 

Bonus- Check Out Mobile App Onboarding Best Practices To Know How To Get Started.

#6 Recommendation Apps

Before understanding what recommendation apps are all about, take the example of the fast-food giant- Dominos. The giant neither unattended nor delete their customer’s review as a marketing technique. 

It will not be wrong to admit that the best way a brand can advertise is through the reviews and ratings of their customers. Seeing how these reviews and ratings introduced another theme that allows people to share their impressions of the places or hotels they visited. 

The written filtered recommendation can let people see the reviews and ratings of the place before planning for the same. 

Don’t forget to say thank you to the  Benefits of Geolocation Apps …!

#7 Local Services

Starting a fancy restaurant can be your dream project but not focusing on the branding part can lead to great loss too. 

This is the reason, to survive in the cut-throat competition, benefits through the location-based apps should never be ignored. Using it in the right way can become a powerful tool for businesses. 

By targeting audiences as per their geographical location can help in- 

  • Retaining existing customers by serving tailor-made solutions for them.
  • Offering great deals to prospective customers by understanding their geographical requirements. 
  • Setting deals and discounts bar as per the locality for attaining more number of customers. 

Read also- How To Increase App User Engagement

#8 Augmented Reality

Augmented Reality and its related services are in actual demand. With the integration of geolocation in mobile apps, a new edge has been created in the world of Augmented Reality based games. 

The trend which started in the year 2016 is now the most integral and important of Augmented Reality games. One of the Location-Based Mobile Apps examples you can relate to is Pokemon Go. 

Pokemon Go- a geo-location-based mobile game was a huge hit and still being downloaded by millions of people around the globe. 

The benefits of geolocation technology can be seen here precisely. 

#9 Dating Apps

Other pros of geolocation in apps can be proved by looking at how the dating industry is flourishing. For instance, look at Tinder, Bumble, OkCupid and see how these dating apps are growing in terms of revenue, reach and recommendation.

With the help of geolocation as the driving force, Dating apps today are ruling the market by-

  • Letting people meet as per their preferred location
  • Finding the distance range for setting dates is also possible through these dating based geolocation apps
  • Dating apps allow people to connect more easily. 

#10 Sports Apps

There are health enthusiastic and people who cannot skip sports and other related activities from their daily life. To offer them ease, geolocation apps are collaborating with health wearables designing and fitness-based apps for tracking activities like swimming, cycling, running and whole-body monitoring. 

For example- TheScore, Fox Sports, BBC Sports are gaining momentum. 

IoT in healthcare is also not behind when it comes to monitoring or connecting people for a common goal, i.e- good health aesthetics. 

#11 Venue Recommendation and Navigation Tool

When in doubt, there is no best way than googling stuff online and when way-lost, there is no best way than checking out things from Location-based services.

Geolocation Apps thus help in suggesting venues depending upon users’ place and their preferred location to reach. Apart from that, these apps do offer reviews and ratings of the place for enhanced user experience.

These are the 11 benefits that made business and different domains rely on Location-based services. Now the question that arises here is –

Why Business Should Have Geolocation Apps

We have mentioned the benefits of Location-Based Mobile Apps at the very beginning of the blog. Meanwhile, there are some valid reasons proving why a business should invest in geolocation apps.

Here are the reasons- 

#1 Greater ROI

When offering a personalized experience to the user as per their geographical location along with discounts and deals, it becomes sure shot to earn expected revenue from the users. Revenue, on the other hand, will contribute to the company’s sales growth. 

#2 Personalized Experience

Promoting a brand through the right promotion techniques can help a business sustain their visibility in the market. 

And there is no better way than geolocation apps to target local and international audiences by offering them personalized products. A great way to earn revenue, and brand’s popularity. 

#3 New Customers and Brand Awareness

When focusing on the needs of existing customers, Location-Based Mobile Apps can help the business to attract prospective customers by targeting narrow locations. 

Going ahead with this mindset can help in maintain ground in such a cut-throat competition along with making people aware of the brand’s position. 

#4 Data Collection

Geolocation apps can help in collecting and analyzing users’ information as per their location, thus figuring out which retail store to majorly focus on for better results. The data will also help in analyzing the right demographic location to target. 

#5 Loyal Customers

When offering a solution to the customers as per their locality, there is no denying that it will directly affect loyalty. 

The whole process will increase inquiry processing speed along with minimizing unattended calls related to products or services.  

Food For Thought

Using geolocation technology in mobile applications will give an edge to the overall performance of the business. The practice will allow the business to serve better to customers as per their needs and demands. 
This is all from our end and if you still have doubts, connect with our experts…!

Sitaram Sharma
Sitaram Sharma

Co-Founder and VP Mobile Architect of Appventurez. A software professional who is highly experienced in Android, Flutter, React Native. He is a passionate developer with excellent programming skill who believes in bridging the technology gap and making the life of a large number of people much easier through his wide knowledge and experience.

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