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What Leaders Need To Know About Augmented Reality ?

Ajay Kumar By Ajay Kumar | August 14, 2020
augmented reality guide

Augmented Reality and business (consumers) have come up as the hottest topic for market leaders. After witnessing the impact of Augmented Reality after Pokémon GO, even customers can talk about the hold it is going to have in the future.

Augmented Reality has come out as promising technology due to which it is thriving at a drastic rate. The business owners are looking out for a way to implement this potential technology to their product.

Let us shed some light on this topic and go through this Augmented Reality guide, to give you an understanding of “what leaders need to know about Augmented Reality”.

The physical world and digital data are two different entities that connect with the help of topnotch tech trends. The raw data helps the companies to embrace the digital worlds as an insight into the world using a torrent of information.

Augmented Reality embraces the images and digital data from physical work to tap into the capability in the real world. The unique human capabilities and untapped data poised to estimate, enter the mainstream, and so on.

If anything, as per the estimation, in 2020, the total hit of Augmented Reality technology will reach $60 billion by the end. It is also going to impact businesses and organizations that are transforming the process. It has a long history to go.

augmented reality timeline


The Augmented Reality leaders are making it easy for businesses to interact with the physical world and make knowledgeable decisions. Companies are also altering their design, training employees, serving customers, managing value chains, creating products, and so on with the help of Augmented Reality.

In this article, we will cover everything that a market leader must be aware of when it comes to Augmented Reality. It will include the exponential growth of AR in the present world, new interface, bridging the gap between the physical and digital world, and so on with the significant technology trends.

Just be cozy on your couch with a hot cup of coffee and enjoy an Augmented Reality guide. 

What is Augmented Reality?

In this a manager’s guide to augmented reality, you will get an insight into several things. SO, let’s start with the basics first. What is Augmented Reality?

Augmented Reality is rounding the corner for a decade now. But its potential is not yet unleashed. This reality technology uses the volumes of analytics and data, depicting it as animation or images that the users witness in the real world.

In the present world, mobile app developers are integrating Augmented Reality in mobile apps that offer a paradigm shift. If anything, users are already using AR in mobile apps in the form of Pokémon Go and Snapchat filters.

Now, AR in mobile apps works like collision warning, navigation, and whatnot. There are also wearable AR devices like smart glasses and head-mounted displays that function as service instructions and production assembly.

Augmented Reality technology is picking up the pace for the training of employees and replacing traditional manuals for businesses. This new information-delivery has broadened up the aspect of AR while transforming the data gathered, analyzed, and accessed.

The 2-D datasets can easily represent 3-D representation for users, which is anything but easy. It is one of the significant digital transformation technologies that is fixing up the environment and real objects. AR is using the information accurately to change the world rapidly while executing the required tasks and make decisions.

To give you clarity on Augmented Reality, let us walk you through some essential statistics that will help the leaders understand the concept. 

augmented reality statistics

With these predictions, it is easy to understand the influence of AR on the business world. Let us help you know other significant factors of AR that a leader must know of in this Augmented Reality guide.

How Does Augmented Reality Work?

Augmented reality work with the software, computer, and camera. Yes, these are the essential requirements to see the world as per the user’s perspective.

AR uses the camera to fetch data of the real-world and process it with the information to project the augmented form to the users. It uses the computer monitor to put details together in a seamless manner to help users interact with the technology.

The data fetched from the real-world will be optimized, but users can only enjoy it if they are looking on the screen. The moment they take their eyes off the system, the Augmented representation will be over for them.

The microprocessor helps for the display, including cell phones, computers, laptops, etc. But the business leaders will take some time to embrace AR and showcase their actual potential in the market. As a part of the manager’s guide to augmented reality, here are the significant experiences set up to give you an idea. 

working of augmented reality

However, these include key capabilities that help Augmented Reality technology to work efficiently. AR helps in monitoring product conditions and operations in factories, workplaces, and homes. This data gives the real-time update that can customize and control the product operations.

AR helps in enhancing the productivity and performance of the product while helping to connect intelligently with the system. The fact is that AR is a powerful tool that has several capabilities. These capabilities help to increase their visual skills.

AR helps in understanding the budgeting factor of AR with mobile apps. For more information, go through:


As mentioned earlier, it uses the monitored data to come up with viable solutions. It also monitors the data, follows guidance, instructions operation, control products, and helps in interaction. Augmented Reality technology depends upon significant capabilities that form Augmented Reality. 

  • Visualize – Consider Augmented Reality as the X-ray vision that is not visible with naked eyes. The users can see the depth of images that are ideal when it comes to the healthcare sector. It is one of the top tech trends in healthcare that helps in understanding vascular procedures and the rate of blood draws.
    Due to this, the whole process escalates the overall AR use for the technological world that can control the business processes and work on power units. It offers the visualization for the smart capabilities while demonstrating the design.
    AR is mainly a 3D representation of the image that represents the subsystems and multiple configurations in a detailed form. 
  • Interact – In the earlier time, the users require knobs, buttons, and so on to interact with the physical world. AR is now famous due to its built-in touchscreens through which people can interact with others easily. Notably, mobile devices have made it possible for users to replace physical control.
    Due to this, the remote operations have given the space to the modes using AR. AR has optimized the overall user interface with the addition of control panels, hand gestures, AR headsets, and voice commands. It activates the product and helps in operating it efficiently.
    AR is a way to follow performance parameters, factor machines, and adjustment without any need to be physically present in the place. AR helps in making it interactive for users without any physical gesture. It just includes the capabilities of voice command, gestures, and so on, making it an interactive experience as a manager’s guide to augmented reality.
  • Instruct & Guide – Augmented Reality is the process that has redefined the coaching, training, and instruction set to enhance productivity, deliver results and inherently costs. The instructions can be time-consuming and difficult that might not be interactive.
    But with the right instruction or guide, the users can quickly transfer the right and real context. It offers on-site, real-time, and visual guidance that includes warehousing picking, machine operation, product assembly, so on.
    It also includes the 3D interactive holograms that make it easy for the user to interpret the product and find out the real solution.

Augmented & Virtual Reality Combination

Another aspect of this guide is the use of Augmented Reality and Virtual Reality together. Augmented & Virtual Reality Development are complementary to each other that are similar yet distinct. VR or Virtual Reality is the one that completely replaces the physical world with a virtual one as the computer-generated environment.

Whereas Augmented Reality doesn’t replicate the world for the user but gives them a brief insight into it. It uses core capabilities like interact, instruct, and visualize, which makes it easy for stimulation for users.

However, the widespread business is more for AR as compared to VR, but there are instances when they are combined. It helps the users to

  • Transcend Time – Simulating possible situations for the future and making predictions using historical contexts.
  • Transcend Distance – Simulating faraway locations.
  • Transcend Scale – User engagement with the environment that can be a significant experience or of a small-level.

The VR and AR together help in bringing users together to work in a team, enhance comprehension, and make easy decisions. With AR and VR, users can work in real-time with the angle of the dashboard, holograms, location, and even steering the wheel.

So, yes, working with the AR and VR can be a great idea if one requires to follow up on the latest trends with trending app ideas for businesses.

AR Creating Values

The business world can embrace the concept of augmented reality in two ways. Firstly, the performance increases with the help of Augmented Reality technology that offers a value chain in terms of manufacturing, development, services, marketing, and other areas. Secondly, it is about the product itself.

Here is a list of things that will showcase the value of Augmented Reality in the products. 

  • Product Feature – The ergonomics and user interfaces play a vital role in the product that one can have using Augmented Reality. It also helps the users to keep data safe and ensure it is operational to offer improvement in the business world. This next-gen technology that helps in delivering ideal services and work on personalized for evolvement. Hence, make sure to choose the right technology stack for your mobile app.
  • Product Development – We are aware of the Computer-Aided Design that is famous when it comes to the modeling world. The window screen opens the door to the 3-D representation that we can conceptualize in a better way to understand what the design will look like once done.
  • Value Chain – It has come up as a significant value chain form for the companies that uses visualization and instruction. AR is mainly relevant because of the use of interaction capabilities that companies can use, especially for pilot testing. 

Augmented Reality focuses upon the significant designs and prototype that can alter the quality assurance process and fasten the pace of development. It is an enhancement flow allowing users to communicate with the product quickly.

augmented reality development

We are aware that the Apple feature allows one click shopping in augmented reality that is now famous. Some platforms implement this technique for users from Augmented Reality leaders.

Here are major industries that can leverage the Augmented Reality technology mixed with AR/VR market trends.

  • Manufacturing – This is the industry that includes complex processes that can be daunting for the team or employees. For this, Augmented Reality is used that can offer real-time information to the user to reduce errors, assembly lines, improving productivity, and increasing efficiency. The users can get control and automated systems along with an asset management system and sensors that help in digitalizing the overall process.

  • Marketing & Sales – One of the significant aspects of the Augmented Reality guide is the use of AR in marketing and sales. The product demonstration and showrooms are now altering the overall process with the help of Augmented Reality. It is a great way to enhance the user experience that includes real-life functioning.
    AR helps the user to make accurate decisions, focus on more accuracy, and offer product satisfaction.
    With the help of AR, users can easily see the product at their homes while deciding whether it will look to the mark or not without visiting showrooms or any other brick-and-mortar stores. Online shoppers can enjoy the use of Augmented Reality in eCommerce apps and download product holograms to get a real picture of it. You can check on the eCommerce app development tutorials with AR to get a better understanding of it. 
  • Logistics – Another application of Augmented Reality technology in logistics, in which the operation cost of the warehouse is more than 20% of its total. However, searching out products in a warehouse is not as easy as it might sound since it depends upon a lot of paperwork and going through shelves manually. It is an error-prone and slow process that now uses Augmented Reality. It directly takes the users to the product location efficiently and with precision as in Ikea.
  • Human Resources – The visual training is the primary application of Augmented Reality that is witnessed by DHL, an early adopter of AR. It is best to deliver step-by-step instructions to the employees in a tailored form that can also obtain a particular error prevalence. It showcases the actual skill requirements that can be helpful for human resources when it comes to hiring. It is best when it comes to packaging delivery, training, and hiring workers using real-time data. 
  • After-sales Services – The vast potential of Augmented Reality technology can help with the value-creating abilities of it that are serving customers in several ways. It is best for the predictive analytics data that allows users to guide with visuals while connecting them with experts in real-time. The experts can connect with the remote expects and get the machine parts without delay that eliminates significant issues. It is best when it comes to increase productivity in the factories and reduce errors that reach the satisfaction rate of 95% through mobile apps like Snapchat

Strategies of Augmented Reality

The companies are embracing Augmented Reality that is making them complete with the proper structure. AR showcases the nature of competition with an industrial front that can help in expanding boundaries.

Companies use Augmented Reality and AI as a Service together to make it more functional and help in security data. It is opening up new opportunities for AR to expand and penetrate while enhancing user interaction.

However, with this expansion comes the question of Augmented Reality strategies that users are embracing. It is becoming a fixed point for companies to understand the top approaches to embrace AR in the Augmented Reality guide.

To come up with the best AR strategies, it is essential to know a few of the questions that might bug companies in the future stages. 

What are AR opportunities?

The fact is that Augmented Reality holds a lot of potential for the customers allowing them to interact with businesses easily. It also showcases the value chain and product capabilities that automatically open doors to new opportunities. One significant setup is now famous for the remote working from home that makes meetings more convenient. 

What about cost reduction with Augmented Reality?

The businesses can include some exciting features with the help of Augmented Reality technology that can lower down the total cost of service, training, design, assembly, and whatnot. It is best for the manufacturing industry that requires a physical interface that is not essential with AR equipment. With strategic positioning, it is possible to maintain consistency, capitalize with the low-cost interface, and AR superior. 

How can product differentiation be included with Augmented Reality?

The fact is that Augmented Reality can help in different industries that can expand products and increase customer loyalty. It helps in the differentiation of multiple paths that can help to increase the functionalities of products and improve uptime, services, and product support. Through this, users can easily offer actual insight and feedback that will help in uncovering product differentiation and opportunities. 

What is going to be your point of action – outsourcing AR to leading Mobile App Development Company or hire an in-house team to do your dreads?

It is the next and most essential part of AR development strategies. Some businesses are hiring digital talent to get the best product for their companies, but the fact is that AR developers are not much in number.

AR is a new platform that has an increase in demand but a shortage of supply. The fact is that AR development requires accurate user interface design and enhanced user experience of the 3-D digital information.

In such a case, it is best to hire a mobile app development company that has years of experience and can manage multiple projects at once. It is because it won’t require any training or hiring developers in an in-house team that can be expensive and time-consuming.

Augmented Reality Deployment

Now the value chain and businesses are changing, and the number is growing at a drastic rate. However, with time, companies are using a roadmap to get an accurate idea of what is the best and next steps one must take.

It works as the business benefits for AR that helps in expanding the business capabilities and building new opportunities. However, just like strategies., deployment of AR also includes certain things cleared out that are stated below in the Augmented Reality guide.

#1 Development Capabilities

Every business requires different Augmented Reality experience that makes them different in terms of complexities. It requires proper visualization to allow customers to make the purchase decision in a detailed manner.

It makes companies go for the devices that allow them to launch AR apps integrated with products to give it a proper form. There are also instruction applications that are using AR and 3-D digital content.

However, these tech trends are still in the early stages of development that can offer significant value to businesses and consumers. It can be a bit daunting, but with the help of less-maturing technology like gesture recognition and voice, it will be easy to develop static visualization. 

#2 Physical Environment

The physical world is the primary reason aspect since the superimposition of digital information requires a platform for users to interact. However, users need specific objects to anchor news such as GPS uses the unregistered that makes navigation easy as the Augmented Reality technology.

The registered experience offers the higher-value to the users while anchoring the right information to anchor. It can be logos, bar codes, labels, etc. to scan that makes it a powerful tool to recognize the objects. It helps in comparing the 3-D model’s catalog while offering them maintenance technician help.

The markers include the technologies that are working rapidly, shape-shifting recognition, and enhance business capabilities. It offers the highest-value applications that make the integration process with mobile apps and AR. 

#3 Content-Publishing Model

The software applications can stand alone in the world of technologies with the right set of addition to it in terms of digital content. This includes high-resolution, reliable, and internet connectivity to avoid bottlenecks. However, the rewrite of code can be a significant concern in the AR experience world.

The updated AR software then needs to work on AR content that works alternatively with commercial development. When in-demand, users can install AR experience and implement it on the device.

Just like any other software, AR also allows the digital update of content where a large amount of information is up-to-date without any significant change in software. It is becoming m0re and more common for control and AR-integration in real-time. 

Future of Augmented Reality

We have witnessed several reality technologies over time that include virtual reality, mixed reality, and now an extended existence. The Extended Reality Guide and Mixed Reality is still in the process of growing, but virtual and augmented reality has widespread over time.

However, in this, a leader’s guide to augmented reality, you will get a better understanding of how it works. AR has increased human opportunities with automation and machine learning with advanced knowledge. However, humans might be concerned a bit due to the advancement of Augmented Reality technology. For centuries, human labor has come up as a significant point, but with technology, manual work is now diminishing.

It is increasing the standard of living and enhanced productivity with the advancement of Augmented Reality technology that requires new types of workers and unique requirements. AR works as a digital revolution that is offering new opportunities and information that were unknown.

The fact is that humans are misinterpreting the evolution of technology in the present world. The algorithms and machines are not smart enough to replace human strengths that include sophisticated motor skills.

AR includes a subtle manipulation of technology to enhance individual skills while adapting to interpret information, exercise judgment, solve problems, and even take a specific action. However, the creative ability, intuition, impaction, and flexibility work on the machine.

It might be useful and impressive, but with the help of human strength, it can offer more value and higher productivity. AR helps in bridging the gap between the physical and digital world that can enhance the capabilities of machines using digital knowledge.

So, in the world of the digital revolution, it is best to embrace what is going to grow in the future of augmented reality. Go through the whole Augmented Reality guide and get a better idea of what is best.

For a consultation, give you a call and contact us to take a step towards next-gen technologies. 

Ajay Kumar
Ajay Kumar

A young entrepreneurial technocrat who is the Co-Founder & CEO at Appventurez Mobitech. After completion of his masters in Computer Application, he dived into the world of technology as an iOS developer. As a CEO, he firmly believes teamwork and collaboration are the essential tools for any company’s success.

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