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Alphabet, Google Parent, Released The Revenue Generated In 2019

By Ajay Kumar | February 6, 2020
revenue of alphabet 1

The alphabet parent company of Google released the total earning list of the fourth quarter of 2019. To everyone’s surprise, they released the revenue of Google cloud and YouTube for the first time. 

As per the reports, the total revenue generated from Cloud is $2.6 billion in Q4 whereas for YouTube the digital has reached $4.7 billion. It can be compared with the $11.9 billion of Microsoft’s Intelligence Cloud and $9.9 billion of Amazon Web Services in the Q4.

However, if we move towards the overall revenue of Youtube in 2019, then the number is reaching the level of $15.1 billion. It is around 10% of the total revenue of Google. The most astonishing part is that YouTube was acquired by Google in just $1.65 billion in 2006and showcasing exceptional increases after it. 

Read More: Google Releases the Final Beta for Android Q with a Change in Back Gesture

However, this is just a small addition for the long list of Google acquired companies that include Search generating $98.1 billion in 2019 and $27.2 billion in the fourth quarter. Along with this “Pixel” sales were not a glowing factor for Google Q4 revenue going to %5.3 billion. It also falls under the category of “Google others” and doesn’t have its own category. 

The overall revenue for Google goes to $37.37 billion for Q4 was far less than $28.38 billion (predicted revenue). However, in 2018, the company was able to reach the mark of $31.84 billion that is an offset in the plan.

There are other bets as well that add value to the revenue list of Google such as self-driving cars. The bets have started to make sense in the developing world with investors and other players working closely. To get an idea about it, here is the gist of the Alphabet’s User Acquisition Cost.

user acquisition cost

Acquired The Name In The Revenue List For The First Time – Cloud & YouTube

For the first time in the history of Alphabet, the name of YouTube and Cloud was placed in the list of revenue for the last year 2019. The most astonishing factor was that YouTube generated a maximum of its revenues via ads that reach $15.15 billion.

In 2018, the number reached $11.16 billion with Q4 of $3.61 billion. Along with this, the non-advertisement segment is not added to the list that includes YouTube TV (it has a separate revenue segment in Google).

As per CEO Sundar Pichai, YouTube TV has approximately 2 million subscribers and the revenue generated via YouTube Subscription and non-ad is around $3 billion annually.

Google Cloud is a different story for the revenue that reaches a good number of 8.92 billion in 2019. This number was only $5.84 billion in 2018 and in Q4 it was $1.71 billion. As compared to 2018, it has faced an increase of 53% as per the CEO of Google. 

The advertisement revenue of Google in 2019 Q4 is $37.93 billion, Q3 was $33.91 billion and 2018 Q4 was $32.62 billion.

google ad revenue

The total revenue showcase that the Alphabet has faced an increase of 20% in the employees with number 4,903 in R&D. Typically, Google Cloud faced sizable growth while acquiring Looker. Even Forbat showcased a bit of an increase in growth and not forget Fitbit acquisition.

Read More: Google IO 2019: The Highlights of Developer Conference Event

Mixed Increase For Alphabet Revenue Quarters

In the first quarter of 2019, Alphabet faced a slow advertising business after the release of the 2018 quarter earning sheet. It faced a slower earning rate for the first time after April 2010 in Spring due to the sluggish number of advertisements. 

It leads to a drop of 7.5% in the stock market saving from market caps that was a bit higher than $67 billion. The company stock faced a loss in the third quarter of 4% due to missing out on predictions. 

As per the CEO Pichai, the stocks have now started to pick up again and reach a trillion-dollar market cap. Alphabet becomes the fourth company in the U.S.A. to reach this level. 

This was all due to the promotion of Pichai who took over after Sergey Brin and Larry Page, founders, stepped down from President and CEO positions at Alphabet. At the end of January, Google executive, David Drummond also opted to retire after serving Google and then Alphabet for approximately 2 decades. 

Federal and State regulators are also keeping a close check on Google for any anti-competitive behavior. Approximately 50 attorneys from several territories and states are looking into Google ad business. However, the new revenue list will help the investors to get an insight into Alphabet before opting for investing. 

Ajay Kumar

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