Google For Its Jacquard Product Teams Up With Adidas And EA
CONTACT

Google For Its Jacquard Product Teams Up With Adidas And EA

Akhil Kumar By Akhil Kumar | February 27, 2020
Project Jacquard Product
  • Google, Adidas’ soccer arm, EA Sports’ FIFA Mobile brand teaming up for Jacquard product.
  • The collaboration involves Google’s touch-sensitive fabric.
  • Currently, Jacquard is available on specific Levi’s coats and a Yves Saint Laurent Knapsack.

Tech giant Google is coupling up with Adidas’ soccer arm and Electronic Arts Sports’ FIFA Mobile brand for its product- Jacquard. This techy collaboration revolves around Google’s touch-sensitive fabric designed by Levi. Jacquard is currently available on certain Levi’s coat and a Yves Saint Laurent knapsack.

The collaboration has been shown through a short GIF teaser tweet starring Adidas, FIFA Mobile along with Jacquard logos with a tagline “Play Connected”. March 10 has been announced as a date for more in-depth details. 

Google-news

What is Project Jacquard?

Launched between 2016-2017, Jacquard under Google’s Roof unites with crafting company Levi’s for making its signature Commuter trucker jackets. The jackets will be designed with a woven cuff, touch sensors and Bluetooth-enabled band embedded within. 

Furthermore, the washable band can be connected to the smartphone while allowing users to swipe up or down on calls and notifications. It also enables one to trigger actions.

About Project Jacquard

Moving on, the jacket’s mechanism turns a portion of the fabric into a touch-sensitive remote control for smartphones. With it, users can program up to four different taps and swipes for dozens of tasks. The tasks generally involve play/pause music, silencing the phone, setting up the phone to read off the time, appointments or pinning map. Just like Google’s conversational AI Meena, Jacquard jacket lets users use the phone for giving details about Uber or toggle noise cancellation on Bose headphones.

Google is in the habit of launching new technologies like Blindingly white re-design, hence, the product Jacquard has a small light. The small light is meant to notify about things without the need to look at the phone’s screen. It charges through Micro USB (boo) with the battery last long as the older one. 

Clubbing everything together, the product which is expected to be launched on March 10th is an initiative to add sensors and web connectivity. The connectivity can be made with bags, clothes, and other fabric made things. Though there are no in-depth details about the product but there are hazy chances of it being related to soccer. 

Akhil Kumar
Akhil Kumar

Co-Founder & Managing Director of AppVenturez Mobitech. An entrepreneur who is tech-savvy and aims to build the largest software business through technological innovation, keen business strategist and a passionate technocrat. He firmly believes in learning and earning by planning and performing.

⚡️ by Appventurez

Leave a Reply

Please rate*

Your email address will not be published.

Hey there! This is Akhil, author of this blog. Leave your email address and we'll keep you posted on what we're up to.

This will subscribe you to Appventurez once-a-month newsletter. You can unsubscribe anytime. And we promise not to pester you or share your data :)

Hey there, wondering where this article came from? It was produced by some people at Appventurez, a Mobile & Web App Development Company. We are here for solutioning of your technological needs.

Our Latest Blog

shape your ecommerce with augmented reality just like gucci
GUCCI's AR Sneakers: How You Can Also Shape Your Ecommerce With Augmented Reality?

In the competitive tech world, retail firms & eCommerce business owners are...

Read more
why is it the right time to invest in ott app development
Why Is It The Right Time To Invest In OTT App Development?

Over 70% of the US residents are active subscribers to at least one popular OTT...

Read more
How Buy Now Pay Later Apps Are Expanding Their Coverage In The US Market?

In the financial sector, buy now pay later(BNPL) has become a hot topic. In Jan...

Read more

We’re your neighbor

Appventurez is a well known mobile app development company in the USA and India that works to build strong, long-lasting relations with its clients in different locations.

india flag appventurez
India (HQ)

Logix Infotech Park, 1st Floor, Plot No. D-5, Sector 59, Noida, Uttar Pradesh 201301

Inquiries : +91-9899 650980

5 Taunton Place Craigieburn VIC Australia

Inquiries : +1-815-283-8355

Office #216 Regus Tower Bank Street, Doha Qatar

Inquiries : +974-33497259

usa flag appventurez
USA

12501 W Chandler Blvd, Suite 200 Valley Village, CA 91607 USA

Inquiries : +1-888-822-1022

Rimal 5 Jumeirah Beach Residence 2 Dubai

Inquiries : +1-815-283-8355

south africa flag appventurez
South Africa

3 monterrey Complex, 63 Montrose Avenue, Northgate, Johannesburg, 2191

Inquiries : +27 737 810 945

7 Hanover House, Chapel Street, Bradford BD1 5DQ, United Kingdom

Inquiries : +1-815-283-8355

Netherlands flag appventurez
Netherlands

Amstelveen, Netherlands

Inquiries : +31-(0)-61-020-9692

Calle Ambar 2711, Av Victoria, 45089, Zapopan, Jalisco, Mexico

Inquiries : +521 332 393 9998

ghana flag appventurez
Ghana

North Industrial Area, Otublohum Road, Opposite Melcom Plus, Accra, Ghana

Inquiries : +27 737 810 945

appventurez worldwide presence
india flag appventurez
India (HQ)

Logix Infotech Park, 1st Floor, Plot No. D-5, Sector 59, Noida, Uttar Pradesh 201301

Inquiries : +91-9899 650980

5 Taunton Place Craigieburn VIC Australia

Inquiries : +1-815-283-8355

Office #216 Regus Tower Bank Street, Doha Qatar

Inquiries : +974-33497259

usa flag appventurez
USA

12501 W Chandler Blvd, Suite 200 Valley Village, CA 91607 USA

Inquiries : +1-888-822-1022

Rimal 5 Jumeirah Beach Residence 2 Dubai

Inquiries : +1-815-283-8355

south africa flag appventurez
South Africa

3 monterrey Complex, 63 Montrose Avenue, Northgate, Johannesburg, 2191

Inquiries : +27 737 810 945

7 Hanover House, Chapel Street, Bradford BD1 5DQ, United Kingdom

Inquiries : +1-815-283-8355

Netherlands flag appventurez
Netherlands

Amstelveen, Netherlands

Inquiries : +31-(0)-61-020-9692

Calle Ambar 2711, Av Victoria, 45089, Zapopan, Jalisco, Mexico

Inquiries : +521 332 393 9998

ghana flag appventurez
Ghana

North Industrial Area, Otublohum Road, Opposite Melcom Plus, Accra, Ghana

Inquiries : +27 737 810 945

10 Global Offices

Across 124 territories and 33.6k global workspace

700+ Worldwide clients

Largest International clients

24 x 7 Availability

Effective support, anytime