What is Mobile App Onboarding and How It Can Be Beneficial For You
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What is Mobile App Onboarding and How It Can Be Beneficial For You

Nitish Verma By Nitish Verma | December 28, 2019
What is Mobile App Onboarding

“Every idea is the birth of a solution someone somewhere is looking for. And delivering the same solution timely to the needy is the first step towards the foundation of great business”

Evaluating the market condition and demand, you figured out mobile applications are the most viable solution to expand your business while fulfilling the user needs digitally.

Keeping the same thought in mind, you turned your app idea into reality, hired the leading mobile app development company , the best of developers, resources, in short- invested everything to make your app reach the level of Facebook, Whatsapp, and Instagram.

But, still struggling to earn revenue and client base you expected at the very beginning of the app development project. 

Well, we feel you, in fact, we know the reason too!

The hook that is missing in your app is Mobile App Onboarding. 

No matter, how great your application is, if it is bothering users on the very first page then the rest of the pages are of no value to them. 

Here in this article, we will make you understand what mobile app Onboarding is and why it is a first step towards the success of the app.

So, let’s get started-

What is Mobile App Onboarding?

In Technical terms, the onboarding app is a practice borrowed from UX designers for making users familiar with the application. On the other hand, in a layman language, the app onboarding process is a series of screens that direct users via app interface while facilitating enhanced user experience. 

The best app onboarding process serves three specific purposes- 

  1. Enhancing the user’s perspective about the features, functionality, and benefits of the application.
  2. Urging users in a polite manner to register their login detail to the app. In short, convincing users to use the app.
  3. Lastly, collecting and analyzing the registered information for delivering personalized content and notifications. 

How Many Types Of Mobile App Onboarding Are There?

There are basically 3 types of bandwagon onboarding app practices being used by mobile app developers.

1 – Benefits-Oriented Onboarding

Benefits of Onboarding

Sailing by the name of one of the best app onboarding process- it demonstrates benefits or the value a user is about to get from the application. The process is done in an attempt to encourage conversion. The approach focuses on what the app does instead of tutoring how to use the app. 

Furthermore, the onboarding screens do include permission requests like accessing location request or sending push notifications to the users. 

2 – Function-Oriented Onboarding

Functional Onboarding

The next best onboarding for the mobile apps approach focuses on the core functionality of the app by teaching users how to use the app. Here, users will be given an app tour detailing how to get started with specific instructions on how to perform certain tasks. 

3 – Progressive Onboarding

Progressive app onboarding approach shows users new information as and when they progress navigate through the app. The displayed instruction on the app pertains to the user is on- more like an app walkthrough. 

The user will learn about the pages as they navigate and explore the app. 

What Are The Advantages Of Mobile App Onboarding?

1 – Enhanced User Experience

As per the report, the average number of app loses 77 % of daily active users within the first 3-days post-install. 

How will you feel if your app also falls into the category of the user-abandoned app? Certainly miserable. 

Also, the very few seconds of the first screen of your app will decide the fate of it. Hence, the right and balanced onboarding algorithm would enhance the user experience. 

Once setting the right algorithm, guiding users via specific instructions can make their app tour easy while navigating. The more the smoother the app flow would be, the more clarity of using the app would enhance user experience. 

Meanwhile, we have secret time-tested strategies to increase app users’ engagement levels.

2 – Mobile App Onboarding Features

You might have developed a great app with outstanding features, but they are no use if users are not able to use them.

To ease the task, the app onboarding is the deck of all cards. Through the onboarding process, you can make users understand how to use the features, functionality of the app. 

3 – App Retention Rate

Believe it or not, the app onboarding process could either make or break the fate of your app. 

Thus, just like you pay attention to the feature of the app, make sure not to miss prioritizing the mobile onboarding flows too. Keep your user detailed yet engaging insight of the app to hook users to the app. 

3 Mobile App Onboarding Techniques

1 – Walkthroughs and Tutorials

A mobile app onboarding process that includes walkthroughs and tutorials is the best way to introduce features, functionalities and other core things of the app. 

When doing this, don’t block users’ will to do things they want to do.

2 – Visualization

Visually hinting users to use the app is considered one of the best app onboarding practices. 

Avoid bombarding users with the tale of tips and tricks. Trust us, no one wants to spend time in understanding every feature in detail. 

3 – Take Care Of Empty States

It has always been said that content is the king. People use applications for the content too, make sure to inject some onboarding to continue the process of guiding users. 

Let’s us give you an example to understand it all the more

Imagine you have developed a food delivery application for your restaurant. 

The UI of the app is just mesmerizing, the inside of the app is the right balance of creativity and information. The food you are offering is of high quality along with great deals and discounts. 

There is no looking back once the launch of the app take place in the market. 

After some time, finding your app failing miserably in the market can be a shock. The bug-fixing test, the timely updates, and the introduction of features proved a failure to you. 

The last question you are left with is- how to save your app in the market. 

Fixing your app’s onboarding is the only solution to give it a fresh push- beginning of your user’s start to the application. 

Remember, if the login process is too critical or over the top, there are chances users will abandon/uninstall the app within a few taps. 

To do so, there are the best mobile app onboarding practices you need to follow calculatingly and intelligently. 

So, this was the gist of what and why you should be investing in the mobile app onboarding process. Meanwhile, there are best mobile app onboarding practices that should be followed to make an app retain user base while generating ROI. 

Nitish Verma
Nitish Verma

AVP UI/UX at Appventurez with a background in designing user interface for Mobile apps and websites, logos, storyboarding, etc. A visual designer & storyteller driven by a need to understand and influence clients and a relentless problem solver with outstanding creativity.

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