Why You Should Invest in Online News App Amid Coronavirus ? - Appventurez
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Why You Should Invest in Online News App Amid Coronavirus ?

Akhil Kumar By Akhil Kumar | May 4, 2020
online news app amid coronavirus
  • More than 3,582,886 detected novel coronavirus cases and 248,567deaths till now, the situation is getting worse with every passing day.
  • Coronavirus started from Wuhan is now a global cause.
  • The government along with paramedics, police, essential service providers are standing on the frontline trying to neutralize the situation.
  • News and media houses are on strict 24*7 duty by keeping a close watch on every detail of the coronavirus cases. 
  • Online News app getting downloaded by more people to keep a close watch on the coronavirus cases latest updates. 

These pre-written words are just the chunks of news being given by media houses, online news app, and digital media platforms. 

News can be presented in the form of “audio, video, or verbal. The main focus meanwhile will be presenting news in real-time to the global audience. Even the slightest change in the number, information, data can impact the majority of people. 

The rise can be seen here during the novel coronavirus outbreak- 

This rise calls for investing in online news app development. Here are the points you along with your reliable mobile app development company should pay attention to. 

Why Invest in Online News App Development Amid Novel Coronavirus ?

  1. Digital approach for a global presence
  2. Preference for mobile apps over websites
  3. Easy navigation throughout the app
  4. App socialization
  5. Personalization in the app
  6. Rich content
  7. Answers to reader requests and feedback
  8. 24*7 availability
  9. Addition of fun feature

These are just the gist of things to know about to make a news app during COVID-19. Let’s figure them out in detail.

Digital Approach for a Global Presence

A digitalized medium of publishing information via online news app can generate revenue through paid subscriptions, ads, and paid articles. The more number of followers, readers, subscribers are directly equivalent to the expected revenue generation. 

News app users reach for the application for engaging themselves in captivating and good content as per their area of interest. Hence, instead of bothering them with continuous pop-ups and frequent advertisements display, focus majorly on the news content. Offer users great reading experience and use good advertising tricks to showcase the ad portions smartly. 

Hence, either for a news app for your online magazine or for your news channel, going for an online news app is a great way to earn revenue. 

Preference for Mobile Apps over Websites

These days, users are more into mobile apps more than browsing through the website for information. The same is the case with the magazine app and online news app too. Users prefer a mobile application for being quicker, feasible, simpler to browse.

Apart from that, notifications are also being sent to users regarding constant updates and added information. Currently, amid novel coronavirus cases, news mobile applications are updated regularly and related information is being added into the app. This results in making users get updated news on-time anywhere. Thus, add push notifications along with newsletters about all the new added content about Coronavirus cases and other worldwide news.

news app development

Easy Navigation Throughout the App

No matter if it is about how to make a news app in android or in iOS, online News app are majorly focused upon offering readers interesting and fresh content as the preference. There are groups made in the online news app too for readers to choose from. Due to the group formed, live videos, breaking news can be highlighted for readers’ ease. The navigational feature can push the process with great ease and smoothness.

Meanwhile, users during the time of Coronavirus cases, it is mandatory not to trouble them with too much complexity. The magazine app or online news app should provide them exactly what they are looking for. 

Hence, by understanding how navigation and structuring the content are the soft spot, it is good to design the app accordingly. By organizing the content and structure of the app precisely, you can win a lot of customers. Ensure you are adding things like- 

  • Advanced search according to author, topic or category
  • News Feeds that are based on breaking and popular news
  • A collection of articles while offering the option of saved articles too. 

App Socialization

With the arrival of mobile applications, the need to start up television screens and laptops gets eliminated. When a user is opting for an online news app during the time of coronavirus cases, he or she wants everything precise and complete. 

Hence, in order to reach a maximum number of user bases, there is no better bait than a social media account. It is the place where you can promote and market the online news app along with its content in an engaging manner. 

This is about socializing the mobile application, but when it comes to viral the app, it is good to follow some tricks too. 

Know-How to make an app go Viral

Furthermore, for more engagement, you can offer readers- 

  • Rating the content along with a comment feature with threaded replies
  • Following categories and influencers too
  • Sharing the quotes from the articles about COVID-19 and much more latest news

Personalization in the App

By opting for technology like Artificial Intelligence, machine learning development, you can tailor information as per the individual’s requirements. 

Similar to the impact of eLearning apps amid coronavirus, a similar impact can be seen with online news app.  People are looking for an online news app that can provide information not just about this pandemic but also about other global news. Providing the information and news that a user is looking for should be offered to them instantly. 

To offer them the same, it is good to personalize their information too. By taking the help of users browsing history, you can offer them news and information related to them. Apart from them, it is good to provide them with tailored feeds as per individual readers. 

Meanwhile, adding a human touch and the integration of social filtering, you can suggest contents about COVID-19 Pandemic that were accessed by other people too. 

SmartNews is one such example that uses machine learning algorithms that predicts a topic that might interest readers instinctively. 

Rich Content

The content for social media is different from the content made for the website. As mentioned above, when you are promoting your application through a social media account, you can opt for diverse audio and video content along with live audio and video streams too. 

When serving such things like that for social media, you should definitely engross these things to online news app too. You can opt for short video documentaries about coronavirus cases, debates about COVID-19 Pandemic, or business analysis too. 

Meanwhile, you can also add other points like fashion, tutorials, fashion week commentaries, recipes during the time of COVID-19 pandemic. 

Furthermore, the use of top trending technology like Virtual Reality, Artificial intelligence can open more opportunities in the news application.

Take for example- The New York Times has launched an app based on VR for streaming news made available for both the platforms. 

Answers to Reader Requests and Feedback

It is important to revert back to the users’ and readers’ requests and feedback. In this way, you won’t neglect what a reader is asking for along with making changes in the app accordingly. 

During the time of the COVID-19 pandemic, it is important not to make users abandon your news at any cost. For reverting back to the user, you can go ahead with a chatbot. A chatbot can look into a user’s queries in real-time along with giving them recommendations and feedback too. 

reader requests and feedback

Check out- Role of chatbots for entrepreneurial operations 

24*7 Availability

Never restrict users to check the news about surging coronavirus cases and other related information too. The online news app you will be developing should be accessible and available to the users 24*7. 

Apart from that, you can also add ease from where users can also access your online news app without the need for online connectivity. Make your application reachable to the audiences. 

Addition of Fun Feature

When your app is still fetching the latest news and announcements, give users a time killer too.  By offering them the same, they will spend more time on your application when having nothing to browse in the application. 

A crossword puzzle is the best way to make users engaged in the application. Apart from that, a quick shot will go better. 

For example when the page is taking too much time to load, or an error might have occurred, at that time, giving the user something to beat the boredom is a good trick to let them stay connected to the app.

users engagement on online news apps

Here is the list of online news apps you can gain access to- 

Best online news apps To download amid COVID19

The quest ends when it comes what is the best news app here- 

  1. GOOGLE NEWS
  2. BBC NEWS
  3. CNN NEWS
  4. FLIPBOARD
  5. REDDIT
  6. REUTERS
  7. PAPR
  8. BUZZFEED AND BUZZFEED NEWS
  9. SMART NEWS
  10. MICROSOFT NEWS
  11. APPLE NEWS
  12. THE NEW YORK TIMES
  13. AP NEWS
  14. FINANCIAL TIMES
  15. INKL
  16. NEWS360

When this was about the things you should know about amid this Coronavirus cases pandemic situation, there is another thing that can earn your money from the app itself.

Taking the same thought ahead, let us check out that point too. 

How to Earn Money through an Online News App amid Coronavirus Disease ?

Back in the time when things and the world were not in the grip of Coronavirus disease, earning money was a little easier through the app. 

As time is quite sensitive, it is the utmost responsibility to showcase the right information, the right news in a few seconds. Let users scroll down the coronavirus cases related news on time. 

Meanwhile, the ways to earn money through online news app are-

Subscriptions

One of the first ways to earn money through an online news app is a subscription model. You can simply ask for a fee or subscription for letting users check out more content. 

Users who opt for a subscription model can simply enjoy unlimited access to all the news content without any advertisement.

subscriptions on online news apps

Advertising

You can still earn money amid Coronavirus disease through in-app advertisements in your mobile application.

For doing that, you can opt for native ads. Native ads seem like a part of the app’s content without disturbing the readability and user experience of the reader. 

Take for example- The Huffington Post app that runs ads along with the article only. The ad simply comes along with the article without breaking the readability of the content too. Forbes can be taken as another example of its BrandVoice technique. 

news apps with articles

*No matter how many subscribers or readers you have, it is mandatory to sustain engagement for a longer period. Hence, it is advisable to timely update the application with fresh content, live updates, app UI, and many more. 

What else is required to make a News App amid Coronavirus Disease ?

Hybrid or Native app

Before getting started with the news mobile app development project and hiring a reliable mobile app development company, it is a must choose whether you want the app-Hybrid or Native. 

Hybrid apps are said to a great option as two platforms are being covered in it- iOS and Android along with saving time and money. On the other hand, if you are struggling to figure out how to build a native news application, you will be required to look at-

  • The robust, highly responsive, customizable and user-friendly interface will be required
  • Great performance for non-text content
  • High-end security for mobile applications
  • Accessibility to all native APIs and many more.

The cost for developing native applications will be higher but in the long run, you will not be required to fix user interface and performance issues too. 

Content Management Mechanism

Just like a content management system that involves different text styles, pictures, videos, animation, audio clips, etc, you will be required to use a mobile CMS for mobile application too. 

Meanwhile, these are the things you will be required to take care of.  There are other factors too that should be known. 

Those factors are- 

  1. How much does it cost to develop an app?
  2. How long does it take to develop an app?
  3. How much does it cost to design a mobile app?
  4. Top programming languages to choose for the app development process?
  5. Tech stack to use and many more,

When this was the costing part, there are factors that will influence the overall costing too. Let’s figure them out- 

Factors Affecting the Cost of Online News App

  1. Number of features and functionalities to be included in the application
  2. Level of complexity in the application
  3. Real-time information in terms of live telecast would require high-end technologies that will also surge the app development cost. 

These are the basic pointers involved in the online news app development, whereas there are pointers that will affect the costing too. Connect with our experts to know more. 

Final Thoughts

Currently, we all are suffering from coronavirus diseases and a rapid increase in the number of coronavirus cases too. Panic and tension are already there in the world but that’s not an option. People should be provided COVID-19 information, precautionary measures, and the government’s order timely. Hence, an online news app can make everything easy in order to offer minute by minute information about the current pandemic situation.

Akhil Kumar
Akhil Kumar

Co-Founder & Managing Director of AppVenturez Mobitech. An entrepreneur who is tech-savvy and aims to build the largest software business through technological innovation, keen business strategist and a passionate technocrat. He firmly believes in learning and earning by planning and performing.

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