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Impact of COVID-19 on Business Apps

Ajay Kumar By Ajay Kumar | April 16, 2020
impact of COVID19 on business apps

Coronavirus outbreak has affected everyone’s life and impacted businesses on a major scale. People are asked to stay home and keep themselves engaged with something productive. And that’s one of the reasons that mobile interactions started to increase rapidly.

Those who have been asked to do ‘Work From Home’ are installing business-related, conferencing, and other streaming apps. This resulted in a steep hike in the download rate of mobile apps as well as increased user engagement.

Another major reason is that people are also utilizing their smartphones more for various purposes like entertainment, social networking, browsing, and gaming as well. The download index of mobile apps is reaching new heights, causing more than 780% installs in just a short period of time.

The first 10 weeks of 2020 have altered life dramatically for virtually every country and nearly every individual. COVID-19 (also referred to as the coronavirus) has gripped the world-dominating news cycles, altering financial markets and dramatically impacting industries from travel to healthcare to dining. And mobile is no exception.

The first few weeks of 2020 were the beginning of this major increment in the mobile app industry. The businesses, through mobile apps, started to gain more opportunities for generating revenue as people are installing mobile apps in almost every major category.

This blog will illustrate the top business apps that are gaining immense engagement and installs from worldwide users. Let’s start with the mobile apps that got the rise in popularity as well as downloads and an increase in business productivity.

The Rise in the Downloads of Mobile Apps

As people stay home every day, the usage of mobile apps increased rapidly all across the globe. From mid-February to March, mobile app sessions reached the peaks in terms of downloads and interactions.

Social networking apps like Facebook, Instagram, and TikTok also fulfilling the space of entertainment during this worldwide lockdown. Mobile apps are doing more business than anything else as of now.

During the pandemic, the mobile app industry is showcasing the following stats:

  • Media Streaming apps generated more than 20% revenue since the coronavirus spread across the globe.
  • Fitness-related businesses apps also got a hike around 24% in the first week of February and reached 35% more downloads till the start of April.
  • The download rate of Finance apps also picked up the pace of around 18% last week as the sessions are recorded globally.
  • Another major domain under business apps is Food and Grocery delivery faced huge growth across several countries, including China. Globally, their average revenue recorded to grow at a rate of more than 23%.
  • While other apps are growing with great discipline, Gaming apps are doing great business as well. They also get a boost in the average no. of downloads.
  • eShopping businesses, on the other side, are the most affected category in business apps. App sessions are reduced to 28% as online retailers are not able to do business due to worldwide lockdown.

Mobile app usage has increased to a record-breaking level as people have stayed back at home. Business apps are being installed by the companies and employees to monitor their productivity and markets.

app downloads after coronavirus

From video calling business apps to food delivery, businesses are generating revenue productively. From the start of February, there has been a drastic rise in the downloads of these applications. 

This is really good for the mobile app industry, and it might go in this way during the post-pandemic. Let’s see what businesses are crawling quickly upwards in revenue:

Trending Business Applications

Unmistakably a ton of organizations has been changing to remote for the present to guarantee their workers’ wellbeing by diminishing their social association. This can be seen when we take a gander at our information as well.

There’s a reasonable ascent in applications that help to telecommute like Zoom, which is slanting in both the App Store and Google Trends.

eLearning Apps

Business and Education applications saw the greatest flood in downloads among classifications of applications. During the principal half of February 2020, Business and Education applications were downloaded at levels generally 2x the week by week normal in 2019. Famous applications during this time included HUAWEI CLOUD WeLink, DingTalk and ZOOM Cloud Meetings

During the principal seven day stretch of March, 761,000 downloads of Business applications happened across iOS and Google Play in Italy. It was the greatest week ever for the class. This was up 85% from the week earlier (the second-most elevated week), and up 135% from the normal week after week level of the 52 weeks earlier. 

A similar pattern is beginning to rise in different markets as COVID-19 spreads. With numerous organizations in influenced territories embracing telecommute arrangements, laborers going to portable applications to discuss, team up and video chat to keep working without interference. 

All-inclusive, we’ve seen ZOOM Cloud Meetings top downloads diagrams across numerous business sectors.

Travel Apps

Among business sectors broke down (US, UK, China, Japan, France, and South Korea), the biggest effect on downloads of top ride-sharing applications showed up in China and France. China saw week after week downloads of Didi fall 75% from the most noteworthy week to its least week in the period broke down. 

France saw week after week downloads of BlaBlaCar fall 65% from the most elevated week to its least week in the period broke down. The UK and the US haven’t had an important decrease in the week after week downloads of Uber during the period broke down. 

While KakaoTaxi and Japan Taxi have additionally observed a decrease in the week after week downloads in South Korea and Japan, individually, the level of drop off in their bends is not as shocking as in France and China. 

Given travel limitations in business sectors, and the conclusion of bars and eateries this drop isn’t sudden. We’ll search for a bounce-back in numbers when shoppers start wandering out again once regulation estimates bear positive measurements.

Media Streaming Apps

While the time spent on video streaming apps increased rapidly, businesses are able to generate huge revenue through in-app purchases and ads. From February 16 to mid-March, there was a steep increase in the engagement rate.

The most utilized applications that made the business reach the heights are Netflix, YouTube, Amazon Prime Video, Hulu, and many others. Midweeks of March shown a great rise in the downloads and engagement of these applications.

Disney+ and Roku are other applications that grow in terms of popularity and usage as well. They are doing good business in the mobile app economy and earning some good money for their respective ventures.

Social Media Apps

Nearby media spilling, users are moving towards social media applications to engage and stay in contact with friends and family. In China, TikTok saw a flood in normal time spent per user just as complete-time spent in the application on Android smartphones following the underlying COVID-19 flare-up. 

TikTok is both a stage for sitting back by observing short circling recordings and by making these recordings and informal communication with others in endeavors to pull in watchers. Back in 2019, we saw 8 of at regular intervals in TikTok originate from users in China and time went through surpassed 68 billion hours around the world. 

Instagram, Snapchat, and other entertaining social apps are also getting a hike in downloads as well as engagement. Business social apps like LinkedIn are being utilized by employers and employees worldwide to stay connected professionally.

These apps are helping businesses to make their brand visibility alive across the globe.

Gaming Apps

The current quarantine period is impacting citizens to download games more often as stats have shown a major rise in the downloads of the LudoKing game. The developers are doing a great business in terms of earning good money through these gaming apps.

Moreover, Slap Kings is the dominating player in this competition as it is topping the chart in the trending gaming apps in this pandemic. Game development companies are receiving a huge amount of money in ad displays.

PubG has been a popular mobile game across the Asia-Pacific region, and in this quarantine, it’s download rate increased as well.

So, mobile apps have been getting great outcomes and these categories illustrated every major business application and their growth during this pandemic.

Increased Downloads & Engagements

Almost every business app category got a rise in terms of engagement as well as installs. Business and finance apps are targeted by marketers and traders so that they can track their shares in the market.

Gaming apps, on the other hand, showed great progress in this quarantine period, People stuck at home and engaging a lot with trending games.

In Eastern Asia and the USA, food and grocery delivery apps are also doing a great business as people are utilizing these apps to get their goods stocked up. Moreover, business apps related to healthcare and medicines are getting more downloads as users are searching for safety tips and medicinal information.

Trending Searches

If we talk about the top searches on app marketplaces then the Zoom app is seen in top keywords. It has become the most downloaded business app in the industry. Employees staying at home and working continuously are utilizing this free application for conferencing with other workers.

Along with it, Google Classroom also showed a surprising rise in the downloads. This post analyzed the growth in different categories of business applications.

If the pandemic period expands in the future, we might see more growth in terms of daily app usage and engagement. As people will be asked to stay home to avoid the spread of coronavirus, so they might find more ways to utilize mobile phones and search for other trending apps.

Final Thoughts

As the mobile app industry continues to grow more in terms of engagement, installs, and interactions, we also hope that the outbreak passes soon. Till then, we expect business apps to help users learn and work according to their daily routines.

We’ll keep updating the post according to the recent reports we will receive in the future. Make sure to bookmark the post and see what else is happening around the mobile app industry.

Ajay Kumar
Ajay Kumar

A young entrepreneurial technocrat who is the Co-Founder & CEO at Appventurez Mobitech. After completion of his masters in Computer Application, he dived into the world of technology as an iOS developer. As a CEO, he firmly believes teamwork and collaboration are the essential tools for any company’s success.

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