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Impact on Dating Apps amid Coronavirus Outbreak

Sitaram Sharma By Sitaram Sharma | April 20, 2020
impact on dating apps amid coronavirus outbreak

Around a decade ago, dating was all about meeting something, having wine and dine to get to know the person better. However, with time this trend altered and we were introduced to dating apps.

Dating apps slowly gained a lot of popularity and now are a vital part of everyone’s life. The total number of smartphone users in the USA is shown below.

smartphone dating apps user in united states

On top of that, COVID-19 has taken the dating or virtual dating apps to the next level. The impact of coronavirus on dating apps is unimaginable due to the quarantine period.

Online daters are now depending on having a long conversation with their match and having video dates (that was not that popular).

The top platforms including Bumble and Match Group have seen a boost in the last month on the platforms. Users are spending more time and exchanging messages with each other. The in-build tools are now used more efficiently and users are calling via video. 

Lucrative Market

Read More: Impact of COVID-19 on mobile app economy

The global online dating market has seen an incredible increase in the last few months. This is growing at a remarkable rate and is said to be the motive is to have successful matchups with the people around. 

The COVID-19 outbreak is scaling up a lot higher than it was expected due to excessive lockdowns in the industries. Online dating platforms are becoming a crucial part for the audience that are adhering to social distancing.

Online dating apps are now offering new ways to grow and help lovers to communicate with in-app calls and videos. The worse situation of coronavirus has made the dating app companies to include the live streaming options to ensure that users can have potential matches. 

The shift in the policy has come up as the deal-breaker for the dating app since it matches the user with their potential partner. Even the VCs are not much behind the love when it comes to dating apps.

The top companies like Match.com, OkCupid, and eHarmanoy work on specific algorithms to find the perfect match for the users. Whereas the other dating apps like Tinder use the instant matching algorithm that has come up as the revolution.
The market has become a part of diversity with the addition of apps like Bumble and Coffee Meets Bangel. The VCs and entrepreneurs are hooked with the concept of integrating mobile dating apps with food.
As per the market, dating apps have the capability to reach the multi-billion dollar business even during the crisis that can reach more than $4 billion in the coming years. The best thing is that the age group of dating apps is the major factor in its growth.

popular dating apps

Social Distance Dating

There are top dating apps like Tinder that work well as the online dating platform. Especially during the time of crisis, the top dating apps have passed on the message in the market that means that you don’t have to disconnect with people due to social distancing. 

Connect with your perfect match in a perfect way during these challenging times. It’s human nature to connect with people (romantically) every now and then that is limited due to social distancing.

The dating apps like Tinder have made sure that all the users are aware of the WHO guidelines amid COVID-19. The dating apps are following social distancing for the users that have increased the usage of the app in the last few months.

The users are not meeting their better-half but they are spending time chatting with them and getting to know them better. Not only this, but they are going for video calling and dating them to avoid social gatherings. 

The couples are respecting social distancing and are taking dating as responsibilities that they must attain too. This has become a widely recommended behavior for users to ensure that social distancing is maintained.

The major cause to do is that all the restaurants, bars, and pubs are under lockdown for an undetermined time. Hence, the possible locations to take the person out for the date have come up to a limited place. Out of which home video dates are considered as ideal solutions.

If anything, as per Tinder, the users are now using the app more as compared to the time before the pandemic. Online communication has become a source of comfort for the users that are increasing the number when face-to-face communication is not recommended.

tinder  march overview

There has been an increase in the dating messages by approximately 30% and is predicted to reach a 50% hike. This is just Tinder but other dating apps including Plenty of Fish and Bumble are also going through a similar hike. 

The people are becoming kinder and down to earth to others and having meaningful conversations in a conducive manner. 

Date From Home

As mentioned earlier, dating apps are taking this whole date from home to the next level and supporting social distancing. There is no need for people to meet in person when there are calls and videos included in the meet and greet.

The dating apps such as Tinder also has the popup that reminds users to ensure social distancing and use preventive measures.

dating from home

People are now becoming more active in online dating and establishing a long-lasting relationship (at least trying too). People are continuously asked to take measures to ensure that they are maintaining the guidelines during the time of crisis. 

So, you can say that there is actually no recession in love.

Together Yet Far Apart

As mentioned above, the dating apps are showing a popup when the users open them. With these additions, dating apps have included many pricing and functionalities changes to keep the users connected.

Tinder has added the Passport feature, which is a premium plan, for the users as a paid subscription through which it is easy to connect with the specific city. This feature has become temporary free for the users to be connected easily in the time of crisis.

This feature was only available for the Plus and Gold members that are now free for everyone during the time of the coronavirus pandemic. The users can simply add the location of any city and find the match as per the location they selected. 

You can actually date even in the self-quarantine time while taking measures and not dampening your love life. Tinder is not alone in this race and is supported by the top dating apps that include Hinge.

As many of the people might not be aware but tinder, OkCupid, Hinge are the part of Match.com corporation. They are adopting new properties to best serve singles.

Apart from Tinder, Hinge has integrated dating from home features. Through this, the users can set up video chats. In addition to this, the Date Ready feature will be soon working and be available for users to optimize phone-to-phone sessions. 

Plenty of Fish is not far away in the race that is focused on the video streaming functionalities. It is a way for users to connect with others and date from a distance. During the time of social isolation, the coronavirus impact on dating apps has gone a lot higher.

For OkCupid, after the quarantine period, the reaction of people was amazing as shown below.

okcupid conversion after coronavirus

For the home alone, the top dating apps are now taking initiatives to ensure that people can communicate with each other. Also, the human connection is still maintained with the help of these apps to keep users connected while offering the premium plans of dating apps for free. 

It is difficult to put the best foot forward when there is negative news about the coronavirus around. The news of plague-ridden cities and dead bodies docked in the hospital has killed the mood for the users to romantically be involved with anyone.

However, the dating apps have come up as the hope for the users that not everything is lost. 

Connection with People

A sudden lack of connection is the major downfall that people are facing during the time of crisis. However, people are overcoming this situation with the help of apps that allow them to communicate and share words with each other. 

During these challenging times, the connection between people is extremely essential than meeting someone. The dating apps connect the people with each other to avoid any uncertainty during the time of coronavirus.

The COVID-19 outbreak has come up as a difficult time for everyone and dating apps have come as a perfect solution for the users to not meet but be with each other. 

So, are you planning to be part of the mobile app industry during the time of crisis? Well, dating apps can be a way to go. Share your ideas with a mobile app development company and let us guide you further. 

Sitaram Sharma
Sitaram Sharma

Co-Founder and VP Mobile Architect of Appventurez. A software professional who is highly experienced in Android, Flutter, React Native. He is a passionate developer with excellent programming skill who believes in bridging the technology gap and making the life of a large number of people much easier through his wide knowledge and experience.

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