AR will become the new interface between humans and machines, bridging the digital and physical worlds.
– Michael E. Porter and James E. Heppelmann
Ever played Pokémon Go trying to capture exotic monsters?
Yes, it was made possible with Augmented Reality!
Technology is constantly evolving at an unprecedented rate and many of its developments including Artificial Intelligence, Virtual Reality and Machine Learning continue bridging the gap between real and digital work and thriving the digital ecosystem.
Augmented Reality is among the powerful technologies and engagement tools that have seen an incredible rise in mobile app development and technology. Though the term ‘Augmented reality (AR) apps’ sounds too futuristic and a distant dream to many, people are catching up to the trend more quickly than you might think.
Ever since its inception by Tom Caudell (one of the Boeing researchers) in 1990, Augmented Reality has come a long way with more and more enterprises taking advantage of the new tech.
Why are businesses eager to jump on the bandwagon of using augmented reality technology in the mobile app development process? Well, AR is a mighty technology that is revolutionizing digital devices with extended functionality in mobile applications.
By blending the mix of sounds, visuals and enhanced interactivity, this flashy technology is reinventing the way users interact with their surroundings and receive information.
Also Read | AR-VR Market Trends
Though popularized in entertainment technology, augmented reality has been flourishing in several industries including eCommerce, healthcare, architecture, education, real estate and a lot more. According to the global Augmented Reality market statistics forecast, the augmented reality market value is projected to reach at least $136.55 billion by 2025, growing at a CAGR rate of 56.32% from 2017 to 2025.
The graph below shows that there will be an estimated 1.96 billion mobile AR users worldwide by 2024.
Let’s go into details, shall we?
This blog first expounds a brief of augmented reality and its benefits. Secondly, it introduces how AR is impacting the scope of mobile app development. Finally, it talks about how to choose Augmented reality SDK and ending notes.
What is Augmented Reality?
Augmented reality (AR) is a technology that combines computer-generated virtual information with the real world after stimulation.
Though still in a nascent stage, AR is garnering a lot of attraction and helping businesses improve customer service in an innovative way. It includes the usage of multimedia, real-time tracking, 3D-modelling, intelligent interaction, sensing among others to enhance the real world.
All in all, Augmented Reality bridges the gap between the digital world and the real world & is providing people with a new way to apprehend and experience the things around them.
Tech industry leaders like Google, Apple and Microsoft have already recognized AR as a promising technology that can yield profits. Hence, they are working towards building hardware and platforms (Microsoft HoloLens and Apple ARKit) that will pave the way for developers to build new AR applications.
Moreover, with the introduction and adoption of smart devices, the impact of AR in mobile app development only keeps on evolving. It is forecasted that AR will transform the way we interact, learn and make decisions with the real world. Soon afterward, it will transform the way businesses train their employees, build products, serve their consumers and manage their operations.
To dive into the details and know the working of Augmented Reality, check out this augmented reality guide. Also, we have an in-house development team that delivers a top-notch AR or VR app. If you are narrowing down an AR development partner, give us a shot or call – It’s your call!
Types of Augmented Reality
According to an AR report in 2020, ‘There will be around 3.5 billion AR users by 2022. The same report revealed that around 83.1 million people are expected to utilize augmented reality at least once in a month.’
There are several types of augmented reality in use today. In this section, we walk you through the different types and a brief understanding of each one of them.
#1 – Location-based AR
Location-based AR takes advantage of mobile’s GPS/location detection capabilities to use your location and create augmented reality objects.
If you’re a traveller, apps built with this technology can be used like maps as well as for formulating interesting locations to visit based on your current location.
Pokemon Go is the perfect example of location-based AR. Technology brings our favourite Pokemon (in a virtual form) into our world through the smartphone.
#2 – Projection-based AR
One of the simplest types of AR, Projection-based AR projects digital images, objects and light on a surface. A light is shone onto a surface and interaction is done by touching the projected surface with a hand.
This technology offers a whole lot more and is highly efficient in several industries, particularly in education and healthcare.
#3 – Superimposition-based AR
Superimposition-based AR means the superimposition of the objects. This AR recognizes the object in the real world and enhances the entire or partial view with an augmented view of the object.
For example, in the medical line, a doctor can use superimposition-based AR to superimpose the X-ray view of a patient’s broken bone on a real image to gain a clear understanding of the bone’s actual damage.
#4 – Recognition-based AR
Whenever you scan a QR code or an image and it comes to live, you use a recognition-based AR. Also, when your words are translated in the language of your choice through the camera is another type of recognition-based AR technology.
Recognition-based AR makes use of image recognition to detect patterns or major pattern detections or image markers. As soon as the app has recognized an image or object, its information will be available at the very moment.
Believe it or not – Augmented reality will continue to be applied in our everyday lives to better our digital experiences in the real world. Embrace the technology before it’s too late with the kind assistance of Appventurez – a leading mobile app development company.
How AR is Impacting the Scope of Mobile App Development?
By now you would have understood how and why AR is becoming more widespread and effective.
Here is a brief of how augmented reality mobile apps are transforming businesses (sectors that would benefit from AR) and customer experience today and some thoughts of future value:
#1 – Healthcare
Augmented reality is revolutionizing both medical education and the healthcare industry. This is because it allows the healthcare personnel to try their hands at procedures i.e. controlled environment through visualizations.
This technology is offering an augmented setting for healthcare professionals, medical students and others to run through the virtual process via AR to improve the quality of treatment and safety for patients when performed in real-time.
AR head-mounted displays (HMD) for surgery, AR for diagnostics and minimally invasive surgery and Home-based AR for rehabilitation are some of the several branches of healthcare AR adoption.
Also read | Mobile applications in healthcare
#2 – Real Estate
Another industry that is taking maximum advantage of augmented reality in mobile app development is Real estate.
Realtors and real estate agents are using the AR app in real estate trading as well as in architecture & construction to enable their users to see a 3D image of the property, interact with it and meet their expectations. The products can be moved from one place to another to see how it the home would actually look like.
Not only this but the app also smoothens the process of measuring the dimensions (size) of the property in real-time. All this help a buyer make a decision easily, in less time and without compromising at any point
IKEA Place and Curate are two of the best examples of the incorporation of Augmented Reality in Real estate.
#3 – Education & Training
It is predicted that soon the education and training sector is going to benefit hugely from AR technology. AR apps can make online education more creative and effective through innovative eLearning experiences.
How AR is being used in applications? Teachers can use virtual graphics/animations in real-time while interacting with their students to make learning fun, engaging and intriguing.
The augmented reality app development services in the education and training sector give learners/trainees hands-on learning experiences in simulative environments.
Some of the successful AR apps for students are ZooBurst, Google Expeditions, Human Anatomy Atlas, Curioscope, Catchy Words AR and Chromville Science.
#4 – Advertising & Marketing
The way media is consumed has changed in recent years due to advancements in Augmented Reality. With AR apps, companies can now get an edge over their competitors in attracting more customers while retaining the existing ones.
AR is redefining the concept of showrooms and product demonstrations with the help of mobile app marketing. Augmented reality has become a valuable marketing tool that lets customers virtually see how their products will look or operate in a real-life setting before they decide to buy them. This gives them more confidence and surety about their purchase decisions and greater product satisfaction.
To put it simply, the experience eliminates any sort of uncertainty a buyer might feel about his/her choice and shortens the sales time cycle. The shorter the time shoppers spend thinking, the more money they will spend.
So you see how AR marketing improves customer engagement level. No matter what type of ads you display, it always provides customers with an intriguing user experience and looks a bit like a game.
#5 – Social Media
Snapchat, Instagram and Pokemon Go are the biggest hits in apps that are already using augmented reality. The technology is letting users bring their updates to life with catchy AR filters and on the other hand, offering brands an opportunity to give their users an unforgettable, immersive experience to their targeted user base in the form of AR-enabled stories, videos, ads and games.
As people are spending more and more time on their smartphones and indulging in mobile apps, businesses can get build a unique social media app using AR technology that is sure to guarantee user engagement and return on investment.
Toss in AR filters, virtual stores, incorporate selfie games and do more to overwhelm your users and redefine the way people engage.
If you are just starting out, here are some mobile app development strategies to help you begin.
In our view, we are seeing the tangible impact of augmented reality in mobile app development that will only continue to improve. So, why not delve into the technology while it’s still new and exciting? Investing in AR is something businesses should not avoid today and so, in the next section, we have talked about how to integrate AR into your businesses.
How to Integrate Augmented Reality into your Business?
Since AR is still new and noticeable, businesses can attract more and more attention to their products and services. Here’s the roadmap to integrating Augmented Reality into your business plan:
#1 – Do Thorough Market Research
Don’t follow the herd. Instead, deep dive into your business market and narrow down your requirements accordingly in order to use the AR technology. It is a must that you get familiarised with the augmented reality and its market with competitive analysis as well before investing your time and efforts. Know what AR is capable of, its future and most importantly, how it can add value to your business.
#2 – Review Internal Business Challenges
Before getting into how others are leveraging the benefits of AR, figure out the limitations of your old-school business processes. For this, you need to look through the different segments of your business and work in close collaboration with the internal teams to get a clear picture of what challenges are causing hindrance and ways to eliminate them via AR technology.
#3 – Hire an AR Application Expert
Once you have evaluated and formulated the possible solutions, the next thing to do is to pick the right AR/VR development company like us.
With years of experience, Appventurez is well-versed with the ins and outs of creating augmented reality apps that serve your business’ exact purpose and ranks high in the play store.
Also, if you are sceptical or not sure of how to give shape to your idea, we also provide you with sound advice on the best Augmented Reality app features you should focus upon. We will even help you to market your product later on!
How Appventurez can Help you with Augmented Reality App Development?
With the ongoing expansion of digitalization, especially with COVID-19, the market is changing rapidly. And so you should too to earn multifaceted advantages and an edge over the competitors.
Make yourself count in the digital world by giving your users a beautiful AR app experience. Step into the future with our Augmented app development services, hold your users like never before and win the technology game.
If you are looking for the best mobile and web app development company to get developed addictive mobile applications using Augmented Reality, Virtual Reality or even Mixed Reality for smartphones, tablets and headset devices, contact us today!
Co-Founder and VP Mobile Architect at Appventurez. An expert programmer who is passionate and loves to explore emerging mobile technologies. As a leader, he is a perfect match as he is always there for the team to help and guide them to learn and implement smartly and effectively.
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