In the competitive tech world, retail firms & eCommerce business owners are continuously exploring new and innovative solutions to stay ahead of the curve. Many online retailers have observed that customers experience comfort online shopping when they blend Augmented Reality in eCommerce. This immersive trend is bringing about a breakthrough in the e-commerce trade & shaping the way the industry performs.
Surprised facts about AR (Augmented Reality):
- The global AR market size nearly surpassed $9 billion in 2021
- Many AR users are predicted to 2 billion by 2023
- AR glasses’s sales are projected to reach 3.9 million by 2024
- 5G availability is predicted to enhance retailer interest in AR & VR trends due to bandwidth improvements
Many popular retail brands such Gucci, Ikea & Nike are using AR technology to improve their user experience with virtual practices.
Gucci designed virtual sneakers – The Gucci Virtual 25 – for Hypebeasts in Roblox and VRChat – a multiplayer online virtual reality social platform. This brand lets customers see what their Ace sneakers would look like on their feet using AR technology, developed by Wannaby, a Belarus-based startup.
Table of Content:
- How to Bring Augmented Reality to Your Ecommerce Store like Gucci?
- What’s the difference between AR and VR?
- Are shoppers adopting AR tools?
How Gucci Beefs Up Tech With AR App For Sneakers?
The virtual try-on feature of Gucci is another proof of how Augmented Reality technology can help online shoppers make more informed purchase decisions for shoes. It allows shoppers to see 3D visualizations of products, resulting in better customer management and improved customer satisfaction rates.
If you make your customers happy for the first time, it helps to reduce the costs of handling product returns from disappointed shopping. Plus, it also potentially drives brand loyalty and future sales. Gucci has integrated AR immersive technology into its marketing strategy in several ways. These eCommerce trends help to engage mobile customers and enhance the in-store shopping experience.
How Can You Shape Your eCommerce Store With AR Like Gucci?
Here are five ways in which Augmented Reality in e-Commerce stores are used and enhance your customer experience like Gucci:
- Virtual try-on solutions
- Preview placement
- Body measurement app
- Interactive user manuals
- Social media filters
Let’s know about them in detail:
#1 – Virtual Try-on Solutions
Online try-on solutions are incredibly famous as the fastest emerging technology in the e-commerce world. These solutions – including facial recognition software, 2D to 3D imagery conversion, and virtual try-on – together create a near life-like experience.
These apps drive cross-channel web traffic and attract customers looking for improved shopping experiences. As per the retailer’s perspective, these technologies are revolutionary solutions for business owners who are dealing in jewelry, shoes, eyeglasses, and clothes.
One of the most recent examples of leveraging virtual try-on solutions is try-on sneakers. This new AR feature allows app users to see the Ace Sneakers on their feet in real-time. In addition, shoppers can look at any shoe from different angles, take pictures and share on social media. In addition, the Apple feature allows one-click shopping in augmented reality for enhanced user’s online shopping experience.
#2 – Preview Placement
If you are a retailer dealing in furniture and home decor, preview placement is a game-changer! Similar to virtual try-on solutions, it allows a shopper to imagine how a specific product would look within their home or office. Hence, it not only saves customers’ time but also helps them in making better and informed choices.
They can move and rotate items thanks to Live camera view mode, resulting in higher customer satisfaction. Most popular brands such as IKEA & Amazon have AR apps that allow online shoppers to preview products in their preferred setting. Moreover, many popular brands are using retail marketing beacon technology to reshape their eCommerce online store.
#3 – Body Measurement App
Finding the right size when shopping online for wearable products has always been a challenge for customers. Online clothing sales presently witness a 20 to 40% return rate. Even around 77% of online shoppers returned their products solely due to poor fitting. That’s where the body measurement app comes in!
It helps shoppers with the most precise virtual measurement & body fitting purpose. This app uses augmented reality guides to allow customers to try a product before purchasing it. This emerging technology has great potential for both online shoppers and retailers. Shoppers can find the perfect fit product while retailers achieve reduced product returns and long-term customer connections.
#4 – Interactive User Manuals
Approximately 95% of customers read reviews before purchasing a product, and 72% of shoppers don’t purchase without reading reviews. It suggests that buyers are now very careful purchasing online. They don’t make an online purchasing decision until they are sure about products’ quality & usability.
As a result, online shoppers require a system that can reduce all buyers’ doubts. An interactive user manual might be a great Augmented Reality app that helps users better understand how your product works. This feature responds to user actions, offering on-page contextual support when using software, website, or app. Many AR user manual apps scan the product & indicate the buttons in the real-life environment utilizing graphical arrows and animations with text.
#5 – Social Media Filters
Using AR social media filters is a great way to represent a new product by allowing users to test out how it’ll look on them. The curious factor of this filter can help improve audience engagement and encourage people to tag you in their content. Its “wow” factor can help you stay ahead of the brand’s curve on social media and represent what makes you special.
So, these are some features you can use to shape your eCommerce store like Gucci. Once you decide to go with AR-VR app development solutions, you will get many benefits.
Top Benefits Of AR Use In Your eCommerce
#1 – Purchasing Encounter & Trial
With VR & AR technology, not only can they identify with the product, but they can also inspect its functionalities. Usually, a normal shopper spends approx. 2 minutes online executing a shopping decision. As online retail asks for enhancing its exchange measures and prop more interest, the benefits of AR can’t be increased. Purchasing encounters and trials are the impacts of AR on eCommerce. This technology offers several stores the opportunity to create a deeper interactive purchasing experience with their buyers. But why? It increases the chance to virtually try the product they want to get.
#2 – Pleasant Customer Experience
One of the most important benefits of AR use in your eCommerce is a pleasant customer experience. This technology gives customers who usually shop online, the chance to see the product in prototype design, and they can interact within the same fashion as if they were hitting a physical store. It gives online shoppers a better feel of the stocks and how it hangs into their lives.
#3 – Easy Customer Acquisitions
Many online businesses struggle to get new customers and retain old ones. Augmented Reality can help deal with this issue. After allowing your customers to experience your products or services in the AR environment, businesses can successfully overcome several pain points that foil purchases.
Online shoppers can interact with the product or service in augmented reality and be more likely to complete the purchase process. Furthermore, AR experiences have a higher possibility of being shared on social media which helps brands get noticed by potential customers.
#4 – Customized Shopping
Many online shoppers inspect several options and bents when making any bargain. Augmented Reality in eCommerce can customize the online shopping experience for your clients. Instead of an online marketplace showing models wearing the attire, consumers can be equipped to view them in all outfits to know which would surprise them best. Many brands even use different eCommerce APIs to personalize & link their customers’ checkout experience to the online shopping platform.
So, this is how augmented reality in eCommerce is shaping their sector. This immersive technology is revolutionizing the way we interact with our customers. It offers a completely new dimension to explore with digital vision and content overlap on our quick physical surroundings. So, what are you waiting for? Start implementing AR apps into your brand’s marketing campaign to increase your sales. But make sure you get in touch with a dedicated mobile app development company such as Appventurez.
If you want your customers to love your brand and increase your ROI, you need to create a lucrative retail app.
Enhance Your User Experience Using AR Technology Like Gucci At Appventurez
Appventurez helps online retailers deliver a product customization experience that contains complete 3D visualization and AR integration for your store. Consumers can create products and see photorealistic 3D renderings. With universal compatibility on several eCommerce platforms, you can get in touch with us to drive engagement, enhance product margins, and foster brand loyalty. Our highly skilled team of AR & VR app developers works in several domains such as education, travel, eCommerce, and many more. It also aims to increase your revenue and improve productivity by providing reliable eCommerce app development solutions.
Q.1- How should you promote your AR tool after it’s been developed?
You have lots of promotional options such as demo videos, in-app instructions teaching people how to use the tool, and shareable content.
Q.2- What’s the difference between AR and VR?
AR simply augments a world that already exists and that you will still consider, to some area. On the other hand, VR immerses you in a world of artificial creation.
Q.3- Are shoppers adopting AR tools?
Yes! eMarketer estimated that more than 43 million U.S. people would use social media AR at least once a month in 2020. As of June 2020, 35% of U.S. respondents said that they would use augmented reality technology to visualize furniture or vehicle customization.
Co-Founder and VP Mobile Architect of Appventurez. A software professional who is highly experienced in Android, Flutter, React Native. He is a passionate developer with excellent programming skill who believes in bridging the technology gap and making the life of a large number of people much easier through his wide knowledge and experience.
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